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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”

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Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications.

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Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

The new product is going to boost your differentiation in the competitive space. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. You’ve just built some cool new A.I. None of these headlines answer the “why do buyers care” question.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

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Product Portfolio Management & the Strategic Ripple Effect 10 of 10 – How to Set Customer Success Managers Up To Play Offense

Product Management University

Product marketing receives all the WHO, WHAT & WHY content from product management to create and communicate value messages that fill the sales funnel with influencers and buyers that have a need worthy of engaging with you.

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5 quick ways to improve your e-commerce customer experience

Intercom, Inc.

For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. With Intercom, you can streamline customer query messages across all of your key digital channels so that your team can read, manage, and respond to messages all from one Inbox instead of jumping between tools and channels.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Quality customer support and training equip users with the knowledge to overcome challenges and leverage the product’s full capabilities. Improve customer support quality with training materials To improve customer retention, invest in their education. They normally don’t differentiate your product from competitors.