Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Sure, you want to nail the product positioning so that prospective buyers understand your unique value. It also eliminates the need for two or more versions of your positioning.

Positioning

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing

Lenny Rachitsky

JULY 13, 2025

Why differentiation is the #1 predictor of startup success (with the 2x2 framework that you can use with your team) 3. What you’ll learn: 1. The step-by-step Foundation Sprint process that compresses three or four months of validation into two days—including templates you can use immediately 2.

User Testing

BrainMates

MAY 26, 2025

Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. This can help highlight potential whitespace or opportunities to differentiate. Compare this analysis to your product strategy and positioning. Ask yourself: What story is emerging?

Data Visualization

People-First Product Leadership

OCTOBER 22, 2024

They’ve learned to be adaptable, embrace community, and promote positive coping strategies. Use “how,” “what,” and “tell me more” to embrace curiosity, encourage innovation, and differentiation. Organizations and individuals with high TQ are better equipped to surf today’s lifequake.

Technical Review

Lenny Rachitsky

OCTOBER 22, 2024

In our data, the correlation between total compensation package (salary, equity, and bonus) and satisfaction is 0.31, indicating a moderate positive relationship. Satisfaction is only moderately correlated with the total compensation package Does money buy happiness, as the old adage goes?

Data Visualization

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Consider the following elements: Brand Strategy and Positioning: Before embarking on a digital brand makeover, financial institutions must clarify their mission, values and brand promise. billion in annualrevenue. million to 91.7

Reporting Tools

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing

Usersnap

FEBRUARY 24, 2025

5 Vendor-Specific and Competitor Questions Understanding the competitive landscape and vendor preferences informs product positioning. Vendor-specific and competitor queries uncover gaps and opportunities, enabling teams to design solutions that differentiate and provide more value to users.

Product Research

Roman Pichler

APRIL 7, 2025

Product Differentiation AI tools can help you make your product stand out from the crowd and offer a clear reason for people to choose it over alternatives. This can be achieved in two ways: First, data mining can identify opportunities for differentiation, assuming that the relevant data exists.

Product Strategy

Tyner Blain

MARCH 2, 2025

The Alpha company shares information which positions the Alpha widget as being better than both the Zeta and Beta. Does positioning the Alpha widget against the Zeta widget help sales or hinder them? Is there a problem which needs to be addressed?

Customer Experience

People-First Product Leadership

FEBRUARY 4, 2025

communications skills in a tech PM role) became a differentiator, allowing me to approach problems from fresh angles. By applying the Career Transition Compound Effect and embracing continuous learning, you can position yourself to ride each new wave with confidence.

Data Visualization

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. AI Vision : Intelligently match customers with their ideal car through a sophisticated, single-prompt recommendation engine.

Customer Experience

UX Planet

MAY 27, 2025

Elevate Experiences with Dopamine Banking and DigitalBranding At the crossroads of UX design, psychology and brand strategy lies the idea of Dopamine Bankingmixing small rewards, gamification and emotional connection to make managing money feel less like a chore and more like a positive experience. Originally published at [link].

Finance

The Product Coalition

OCTOBER 16, 2024

I’ve also found it helps to show the positive impact on other teams — customer implementation, for example. They collect features that perhaps once were a good idea, heavily used, and important differentiators. What they found valuable two years ago may no longer evoke positive feelings. Eliminate the bloat. Let’s face it.

Roadmap

Modus Create

NOVEMBER 7, 2024

When you embrace a full-stack security approach, you minimize vulnerabilities and position your organization as a leader in secure AI adoption. Benefits of mitigating AI security and compliance risks Taking a proactive stance on AI security and compliance positions your organization as a leader rather than a follower.

Reporting Tools

Innovatemap

MARCH 23, 2025

With insights from some of the smartest leaders we know in New York City, we discussed the realities of building, funding and differentiating in todays competitive market. Her experience demonstrates how powerful the right positioning can be. If you have a strong story, that will carry you through.

Customer Feedback

BrainMates

JULY 2, 2025

Marketing Team Marketing develops positioning and messaging for the new freemium experience. They collaborate with product to clarify value propositions and key differentiators. Sales also participates in training sessions to learn how to position the freemium offer in conversations with prospects.

Product Research

UX Planet

FEBRUARY 6, 2025

Dopamine Design Principles Within the broader field of neuromarketing, Dopamine Design focuses on shaping touchpointssuch as visuals, micro-interactions, feedback loops, and gamified elementsto elicit positive emotional responses. In Physical Spaces: Layer different types of lighting (e.g.,

Banking

Product Innovation Educators

DECEMBER 30, 2024

This knowledge area covers: Developing and implementing product strategies Aligning product roadmaps with business objectives Identifying and prioritizing market opportunities Competitive analysis and positioning By mastering strategic thinking, product managers can ensure that their efforts contribute to the overall success of their organization.

User Testing

Usersnap

AUGUST 6, 2025

Building strategic advantage : Is your AI differentiated, sticky, and grounded in proprietary data? It’s about: Solving real user problems : Does artificial intelligence fix something painful enough? Fitting into actual workflows : Will users adopt it, or bypass it?

Product Research

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Who would be the best fit for this job? Product managers with ads or performance marketing experience.

Analytic Tools

Product Management University

JANUARY 9, 2025

Youll learn these techniques and others thatll help you differentiate because of your unique presentation style that convinces buyers you know them as well as they know themselves, and far better than the competition. If you want to deliver more successful sales demos, contact us about a personalized Pre-Sales Demo Skills Course.

Demo

UX Planet

JULY 17, 2025

Building with Cursor Cursor positions itself as an AI-native code editor, but it’s more than that. The ability to make adjustments seamlessly, without breaking your workflow, remains a key differentiator. “When I’m evaluating a prototype, I want automated feedback on drop-offs and confusion points so I can prioritize what to fix.”

Data Visualization

Modus Create

NOVEMBER 15, 2024

Navigate your AI journey with confidence As an industry founded on data-driven discovery, life sciences is uniquely positioned to capitalize on the incredible power of AI. However, applying AI effectively is not a simple proposition.

Research Software

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation. Roger Martin knows strategy.

User Testing

Userpilot

MAY 30, 2025

We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. Customer support and onboarding documentation also get positive feedback. Some users say complex flows take longer to set up than expected.

Analytic Tools

Lenny Rachitsky

JULY 1, 2025

Market positioning: Review the competitive landscape and highlight the company’s unique advantages relative to its peers. Second, it positions Spotify within its competitive landscape, highlighting specific differentiators like recommendations and platform support. Let your awareness of relevant trends in the market shine.

Analytic Tools

Business of Software Conference

JANUARY 24, 2025

The Seven Deadly Sins & Positioning Sara Gordon, General Manager of Zoe Health Marketing Differentiation Understanding what drives customer action is key to success. Sara will show how companies that tap into emotions like Sloth (Uber Eats) or Greed (Amazon) achieve strong market positions.

Customer Feedback

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. So, no matter your industry, its no longer enough to just deliver a product.

Research Software

Lenny Rachitsky

APRIL 20, 2025

Invest in understanding what truly differentiates your product—in AI, unique data (like Windsurf’s incomplete code states) can create moats that even companies with better base models can’t easily cross.

Software Review

UX Planet

JUNE 30, 2025

These are significant positive outcomes. banks are positioning themselves to lead the next wave of AI-enabled innovation in global finance. 20 million BofA clients used Erica in 2024, and feedback has been positive enough that Erica’s capabilities keep expanding. Nonetheless, the overall impact in 2024 was clearly positive.

Data Visualization

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Do you have a name, a logo, and have you thought about brand positioning? What are your key Startup Metrics ? How do you make your money? How do you measure success? Who are your big competitors? What are some sites or companies in the same space? What is different, special here?

Reporting Tools

Gainsight

APRIL 14, 2025

Instead, CS teams should be used for what they’re in the best position to do: drive revenue from customersfrom expansion to forecasting to advocacy-filled pipeline. And while retention still matters (and always will), to only use CS work to retain current customers means leaving money on the table.

Customer Experience

Mind the Product

OCTOBER 18, 2017

Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. There could be opportunities for you to differentiate yourself from your competitors that you can learn about simply by asking this question.

Customer Feedback

Arkenea

MAY 8, 2025

As experts in global software development solutions with extensive experience in the Indian offshore model, Arkenea is uniquely positioned to help you navigate this important business decision. Cost is a major differentiator.

Research Software

Userpilot

JUNE 26, 2025

This color-coding makes it easy to differentiate between content at a glance, so navigation feels effortless. But despite this, some positives include the search bar at the top and related articles showing up as I start typing. I also enjoy the use of icons and GIFs throughout these sections.

Feedback Software