Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Product Strategy Strategy Research Software Customer Experience 265

Lenny Rachitsky

FEBRUARY 25, 2025

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

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Strategy Technical Review Product Strategy Product Research 122

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

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Analytic Tools Research Software Product Strategy CTO Coach 225

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

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Product Marketing Marketing Certifications Product Management 147

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

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Technical Review Product Strategy Strategy Workshop 183

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

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Differentiation Roadmap Technical Review Article 150

The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Building a Frankenstein product. Here are 4 steps any startups can follow to create a great product strategy: 1. He thought the best strategy was to play something. A great product strategy is the same. Strategy is where you’re going.

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Product Strategy Startups Strategy Vision 156

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. Strategy Occurs At Several Levels. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. I'm going to call them all products.

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Differentiation Product Research Roadmap Strategy 134

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. b) Select the ones that strengthen your value proposition and differentiation.

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Product Strategy Strategy Differentiation Customer Feedback 148

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Our SVP of Product, Paul Adams, describes innovation as building something new, different, and better. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Make Your Product Stand Out with the Strategy Canvas , Eliminate Features to Differentiate your Product , and Strategize , pp.

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Vision User Testing Product Research Research Software 347

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

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Product Strategy Strategy User Testing Weak Development Team 148

The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

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Differentiation Positioning Product Strategy Strategy 97

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

UX Planet

JUNE 24, 2024

In this article, we’ll analyze Snackpass’s product strategy on social integration, examining how this strategy has contributed to its success and differentiates it from competitors. This innovative approach has not only enhanced user engagement but also fostered a sense of community among its users.

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Product Strategy Research Software Strategy Reporting Tools 98

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

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Customer Experience Product Research Technical Review Data Visualization 309

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

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Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. Note that there is no perfect business strategy—just like there is no perfect product strategy. How will you win?

Strategy 280

Strategy Product Research Weak Development Team Systems Review 280

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. “Working on the non-innovative stuff can be more rewarding, fulfilling, meaningful” Designing things that are industry standard make products easy to use.

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User Testing Differentiation Customer Experience Technical Review 219

Bryce York

FEBRUARY 19, 2025

So here are 6 mental models for building an AI product strategy: 1. Your AI product strategy needs to actually be strategic! Your goal is to learn faster than your competitorsthat learning will translate into a better product quicker. Start with Strategic Problems Dont do AI for the sake of AI.

Product Strategy 40

Product Strategy Artificial Inteligence Strategy User Testing 40

Roman Pichler

MAY 3, 2023

This will not only benefit your product. It will also have a positive impact on team morale and productivity. Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed.

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Research Software Technical Review Technology Product Research 276

Product Innovation Educators

SEPTEMBER 2, 2024

Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price. At first glance, it might seem challenging to differentiate or price such a common product.

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User Testing Product Research Market Research Research Software 280

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

NOVEMBER 12, 2024

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The product strategy was sound, but we hadn’t translated it well. Marketing was pushing what we gave them, and we hadn’t built something worthwhile.

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Roadmap Automotive Product Research Feedback Software 110

Product Innovation Educators

MAY 24, 2021

Start with product strategy, determining why the product exists in the market. Then come up with positioning, which is how customers see the product. To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

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Product Research Customer Feedback Differentiation Enterprise 211

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. You’ve got customer references with success metrics to make your value story real.

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Product launches Product Research Weak Development Team Vision 264

Mind the Product

MARCH 20, 2020

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Start today by asking yourself how your product relates to revenue or cost.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

OCTOBER 6, 2020

Reviewing their products will tell you if your product is still sufficiently differentiated. Follow the developments at your own company: Are there any changes to the business strategy ? And if so, what are the consequences for your product? If so, which actions are appropriate?

Product Research 295

Product Research Technical Review Feedback Software Research Software 295

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

DECEMBER 10, 2020

but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product.

Differentiation 153

Differentiation Books Strategy Product Strategy 153

Product Innovation Educators

JULY 19, 2021

Summary of some concepts discussed for product managers. [2:08] 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year? The study researches the factors that differentiate successful product teams from the rest of the pack. 12:43] Planning for future adverse events.

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Product Research Research Software Product Management Product Manager 278

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. This will enable you to deliver great products while being healthy and well.

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Product Research Feedback Software Research Software User Testing 383

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Vision Product Research User Testing Roadmap 148

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

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Differentiation Product Strategy Strategy Marketing 52

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

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Differentiation Strategy Product Strategy Marketing 52