Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.

White Paper 165

White Paper Analytic Tools Technical Review Data Visualization 165

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

AUGUST 21, 2023

Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Management University

SEPTEMBER 20, 2018

How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English.

White Paper 100

White Paper Webinar Differentiation Article 100

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Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.

Data Visualization

Product Management University

OCTOBER 13, 2023

PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success Now comes the execution, and the devil is always in the details. But here’s the difference in a portfolio management model.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Pragmatic Marketing

FEBRUARY 25, 2020

“But it doesn’t help the customer understand our unique differentiator vs. any other option in the market.” “Our messaging/positioning leads to assets like product briefs, technical white papers and e-books, and demos that focus on product awesomeness.

Messaging 91

Messaging Research Software User Friction White Paper 91