How to document like a pro being a product manager?

The Product Coalition

Tools & tips that will help you with a good system and methods for documentation. When you find some time sitting by your desk you spend it documenting all the actions, decisions, design etc. You don’t want to stress over finding a document.

June BOM: Positioning

Pragmatic Marketing

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. We’ll discuss the differences between branding and positioning , ways to strengthen positioning using product message maps , and why positioning should be done before gaining executive approval for a product or feature.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Positioning, messaging, and ownership

Under10 Playbook

Who defines product positioning? Product managers are responsible for the features of the product and its positioning in the marketplace. Product Management defines the positioning and Marcom delivers the positioning. Ask yourself: does it support the position?

Why “Build or Buy?” Is the Wrong Question for Analytics

implemented solution isn’t thoroughly documented. position of either rejecting your users’ needs or ripping out. Backed by Documentation and Support: Partnering with a trusted third-party platform guarantees. documentation that allows for a seamless knowledge.

Using Process Mapping to Document your Roadmapping Process


When a company hires a fancy management consulting firm to help them “optimize” operations, one of the first things they’ll do is document how things are currently being done. They will interview stakeholders and individual contributors, review documentation, and hold whiteboard-heavy meetings to unpack the current methods being utilized in the company. It will be a visual document that is light on text and heavy on process and flow.

Who Should Own Product Positioning?

Pragmatic Marketing

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. A positioning document contains the who and what. Marketing then leverages this foundational document to create solutions: campaigns, sales tools, web pages and so on.

The Ultimate Guide to Positioning

Pragmatic Marketing

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services. What Positioning Isn’t. Stake out a Market Position.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

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Tools to Help Product Managers Think Strategically and Commercially

Mind the Product

This first post covers Positioning Documents, which I bought to Onfido from Pragmatic Marketing training, and Line of Business Meetings, which Kevin brought with him. The Positioning Document and Line of Business meeting act as communication devices. Positioning Document.

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. This means tailoring your documents to reflect the industry, company and position that you are applying for.

Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Inside Intercom

Over the past few months, we’ve been working on solidifying our incident response process and documentation. Training and documentation. Documentation is one of the most critical aspects of a solid incident management process.

The Universal Product Management Framework: 3 Questions and an Org Chart

Proficientz – Product Management University

If you’re in product management , the answers to these questions are the foundation of your requirements documents, product plans, user stories, etc. Wealth made simple: news and articles from IRC Wealth.

Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?

Proficientz – Product Management University

Let’s say a prospective customer calls you for a document management solution. It’s obvious that they want to get better at managing documents. The real question is WHAT are they trying to accomplish by getting better at document management and WHY is it critical to the success of their organization from the top down? What are you currently using to manage documents today? The difference from customer to customer is not so much about HOW they want manage documents.

The Art of Developing Your Launch Strategy

Actuation Consulting

When you finally get to the point of crafting a solid launch strategy your document should have eight characteristics: 1 – It must identify the audience(s) and competitive targets. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Product Training for Sales – More Buyer, Less Product!

Proficientz – Product Management University

And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Common scenarios, smart questions and responses to typical objections can be documented on a two-sided sheet of paper. Blog Positioning & Sales Enablement

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Five Steps to Solutions-Driven Product Management

Proficientz – Product Management University

Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Data security solutions for banks…customer service solutions for telecom…document management solutions for healthcare…you get the picture. Product Management Playbook Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningHere’s what makes solutions-driven product management such a challenge.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

After having come up with a prioritized list of opportunities (ideally that leverage your company’s core competencies and put them in a unique position to compete), additional time and effort can then be spent doing some true planning. Product Marketing completes the market strategy document.

Using Different Types of Personas

Actuation Consulting

This is not valid nor is it appropriate for a vital business document. 2018 Agile Buyer Persona Innovation Marketing positioning statement Product Management Product Management Consulting product manager Product Marketing Skills actuation consulting greg geracie persona product development product management product owner Take Charge Product Management User ExperienceIt’s imperative that your company thoroughly investigates a product concept before you dive in full force.

Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

Test marketing messages and positioning with the beta program participants. Working with quality assurance, marketing planning, messaging and positioning, developing initial marketing programs, collateral and launch materials.

What are your ten templates?

Under10 Playbook

And planning doesn’t mean people locked in their offices, thinking deep thoughts, and creating myriad documents that no one ever reads. I believe in minimal process, brief artifacts, and living documents. These living documents are the ones that I reference often.

The most powerful method for training the sales force

Under10 Playbook

Product management can educate using white papers, published positioning statements, long term direction articles, and general industry notes. Sadly, the use of “Confidential” on a document almost guarantees that customers and competitors will obtain it.

Affinity Mapping: A Powerful Tool

Under10 Playbook

Affinity mapping can be used to create product themes and epics, and it is super-helpful when creating market positioning and messaging. For example, Meghan needs a place to define and store her product documents so she can find them again.

Report templates for less status meetings

Folding Burritos

In others, it might be Slack, or a shared document/wiki page with a simple format that people know how to get to (and that you regularly remind me them to have a look).

8 Keys to Getting Started

Product Management Lessons from the Trenches

Review your advertisements, walk through the purchase experience, install and use the product, reach out for help via the support experience, read the documentation, etc. Review company documents and presentations. People around you should feel the (positive) impact of your presence.

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BOM: Product Portfolio

Pragmatic Marketing

That means crafting a business plan, positioning your portfolio, aligning to your customers’ buying process, and writing a market requirements document and marketing plan. January’s Box of the Month is the product portfolio.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals


Creating a product roadmap containing both sets of plans might result in a document that’s super specific on the left while being fuzzy and amorphous on the right, which might be confusing to some viewers.

Inspiration: There cannot be a stressful crisis next week.

Under10 Playbook

With so much time focused on operational issues and emergencies, when are you going to work on the critical core documents that drive your product strategically? However, I've always kept a binder (or a folder) filled with the living documents of my product.

Tips for Rewriting a Digital Product

Roman Pichler

Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board. You should now be in a good position to stock the product backlog and create the right user stories.

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Product Backlog Management – 10 Tips for Product Managers

280 Group

Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc. The product backlog is built based on discussion rather than documentation.

Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Today, he is focused on growing revenue and building web products that have a positive impact on this world.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Document product requirements, user stories and artifacts to ?support A marketing mind is essential — one that allows you to grasp the thought processes and feelings of others, and understand product strategy and positioning.

Customer Journey Map – B2B Marketing Rules

280 Group

A Living Document. But beware, Customer Journey Maps must be living documents that you update frequently. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency.

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Create your product management playbook

Under10 Playbook

Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep these documents in a shared folder but sometimes I miss the old notebook. Is there a standard template for positioning or for a business case?

Here’s how to develop the most successful user stories

bpma ProductHub

Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail.

Enhancing Business Acumen with the Five Disciplines of Influence Intelligence

Business Acumen Institute

These folks are generally positive and congenial and often fun to be around. Then, you must assess where your employees are today and document the delta of where you want them to be. Positivity. Set goals for quarterly and annual reviews, and document progress.

How to Conduct an Effective Competitive Analysis


Not only does competitive analysis illustrate a product’s strengths and weaknesses in comparison to those from other vendors, it can also inform how to sell and position it. While they may list out features and capabilities, it’s often far more about positioning and style than substance.

Fast vs. Excellent – The Myth of the MVP (Minimum Viable Product)

Sequent Learning

Competitive positioning is not truly considered because there is insufficient understanding of who they are, what they do, how they succeed, and the market share they’ve attained. Because of these shortfalls, developers who love to “go fast” without detailed documentation are operating without the proper context. Leaders who give permission to “go light” on the product vision, strategy, positioning, and definition documentation are fooling themselves.

In-Lab Testing 101: A User Researcher’s Guide


Cons: Participants tend to blame themselves for errors and lean toward positive statements about a product, however, their behavior (e.g. Hearing the same sentiment over and over should be documented and shared with stakeholders. So much more than creating Frankenstein’s monster!

Your first days… as product manager

Under10 Playbook

What documentation exists for your product? You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Which positioning technique is used, if any?