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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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453: Creating an effective and motivating product strategy – with Bob Caporale

Product Innovation Educators

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

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A New Era and a New Framework

Dear Strategy

You see, the reason I started the Dear Strategy podcast was mostly to educate. Now, I’m sure I didn’t go about the process in exactly the most effective way, but, even so, that particular strategy has resulted in absolutely zero leads! But – remember – I’m a strategy guy! Now what about the new framework? Cue evil laugh].

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379: Product strategy is changing. Are you ready? – with Ron Adner, PhD

Product Innovation Educators

What product managers need to know about having an ecosystem strategy. Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in alignment with our organization’s strategy, but strategy may not be what you think it is.

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A New Era and a New Framework

Dear Strategy

You see, the reason I started the Dear Strategy podcast was mostly to educate. Now, I’m sure I didn’t go about the process in exactly the most effective way, but, even so, that particular strategy has resulted in absolutely zero leads! But – remember – I’m a strategy guy! Now what about the new framework? Cue evil laugh].

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How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.