How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. Most companies fall into the trap of thinking about Product Strategy as a plan to build certain features and capabilities. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

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Strategies for Non-Core Products

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? That doesn’t change, no matter what type of strategy you are developing. Dear Strategy: Episode 112.

Radical Product Strategy

Radical Product

And yet, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit. Once you have a clear vision, your product strategy translates your vision (the Why) into your How. Until now, product strategy has been a fuzzy term?—?you you realize you need one but what should your product strategy include?

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. DOWNLOAD FRAMEWORK.

Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

In the early stages, each new feature brought more downloads, signups and sales, and blasted you forward beyond the competition. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy! That they form part of the strategy and therefore should be codified. These are outcome-based goals that are tied to your company strategy. Your roadmap is a prototype for your strategy.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . So, there should be nothing to install on your computer and no need to download any updates, but there is also no way to access the software if you are somehow offline. Dear Strategy: Episode 072. ###. Are you interested in strategy workshops for your product, marketing, or business managers?

Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink


Download our five-stage framework to reducing mobile churn. The post Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink appeared first on Apptentive.

Measuring the True Value of Your Strategy

Dear Strategy

Dear Strategy: “What is the appropriate measure for the value of a project or product? Then you’ll have the 3 most common metrics that I typically see people using to measure the success of their strategies. If you’re talking about a strategy, then you should be working with a set of strategic goals and objectives. In this case, more speed might translate into a greater ability to stream long movies or download large files that could not have been easily downloaded before.

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”. . Every strategy should be based around some set of objectives. Finally, you need a vehicle for execution, which includes an investment roadmap, a method to track your results, and a cadence to refresh your strategy on a regular basis. Because, as obvious as it may sound, the place where most strategies actually seem to fall short is in not existing at all.

EdTech Series: PX Strategies to Power In-App Engagements


An in-app engagement strategy requires two things: structure and technology. Creating a Compassionate In-App Engagement Strategy. CLICK HERE TO DOWNLOAD THE IN-APP ENGAGEMENT KIT. The best practices in this article will help you build a solid foundation for your in-app engagement strategy this year and beyond. The post EdTech Series: PX Strategies to Power In-App Engagements appeared first on Customer Success and Product Experience Software | Gainsight.

Accelerate Marketing Automation Strategies with Usage Analytics


Predictably, I think, one way to “embrace our inner data scientist” is to leverage usage analytics to complement robust marketing automation strategies and drive deeper engagement with our customers and prospects. Optimizing Email Automation Strategies. Ensuring a steady flow of new, qualified leads is one of the keys to successful marketing automation strategies. Let Usage Analytics Accelerate Your Marketing Strategies.

5 strategies to drive your next wave of growth

Inside Intercom

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Check out the slides from my talk below or on SlideShare : If you want industry-tested advice for growing your company, especially beyond the first phase, download The Growth Handbook : The post 5 strategies to drive your next wave of growth appeared first on Inside Intercom.

3 Things to Do Before Implementing Customer Retention Strategies


Before implementing customer retention strategies, though, it’s essential for any product team to audit your analytics set up and ensure you have accurate data and a clear view of the customer journey. All of this work comes prior to actually implementing customer retention strategies. To learn more about high-level strategies or granular tactics you can employ to keep users coming back for more, explore the Amplitude Guide to Customer Retention.

Quo Vadis, Scrum Master: The Results of Our Virtual Strategy Session

The Product Coalition

Results of a Virtual Strategy Session for Scrum Masters Regarding Remote Work Last week, 30-plus participants in the 23rd Hands-on Agile meetup had a virtual strategy session where they explored Liberating Structures’ Critical Uncertainties microstructure. They identified robust and hedging strategies for Scrum Masters and agile coaches regarding the challenges of remote work and distributed agile teams. This Liberating Structure prepares a group for strategy making.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

5 customer acquisition strategies for winning new customers

Inside Intercom

And after the first year I was only getting nine downloads a day. I should probably have given up, but I kept going because people kept emailing me saying, “Hey, I don’t know why you’re not getting more downloads but this has been really helpful. I worked for another year, again six hours a week, and I was only getting 30 downloads a day. Nowadays “Growth Everywhere” has about 80,000 downloads a month.

Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Integration of New Technology into Digital Strategy. Vivienne Errington-Barnes, Chief Strategy Officer, HER. Download your event brochure: [link]. The post Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies appeared first on The Accidental Product Manager.

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations.

Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. A Brief Guide to this Article.

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Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy

Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”. . Continuing on with our example of the Dear Strategy podcast, here is the team card that I put together to represent my targeted “Product Managers” segment: And that’s basically the process. With our compliments, we here at Strategy Generation Company invite you to download a free pdf of our Market Team Card tool.

Dear Strategy: 081 Understanding Your Target Market (Part 1 of 5)

Dear Strategy

Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. And, with that little myth firmly planted in the heads of most podcasters, it’s no wonder why some of the most popular breakout sessions at these conferences tend to have titles like, “How to Grow Your Podcast from Zero to A Million Downloads in 6 Months!” Dear Strategy: Episode 081. ###.

Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy


You’ll learn: What a day in the life of a data analyst looks like From the card purchases to registrations and app downloads , which metrics matter the most to different stakeholders at SPC The biggest challenges in building products for Gen Z How tracking user behavior can inform your marketing strategy. Number of downloads, which helps our marketing team understand how well their efforts are working, and (possibly) where we need more activity.

Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy


You’ll learn: What a day in the life of a data analyst looks like From the card purchases to registrations and app downloads , which metrics matter the most to different stakeholders at SPC The biggest challenges in building products for Gen Z How tracking user behavior can inform your marketing strategy. Number of downloads , which helps our marketing team understand how well their efforts are working, and (possibly) where we need more activity.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Because marriage, divorce, and death are inevitable — no matter how good your retention strategy is — you need to have plans in place to fill the gaps left by these lost accounts and sustain your business long term.

How to manage user research priorities when you have limited resources


This free-to-download bundle contains all the following resources: 25 expert opinions on getting stakeholder buy-in for user research [Article]. Download the library. User Research UX Strategy

Define the Formula that Drives the Business

Product Management Lessons from the Trenches

a free mobile app that users have to download, sign up/create an account to use and perform a transaction (i.e., Here is an example for our hypothetical case (you can download the template here ): (Excel has been our tool for this exercise, but feel free to use whatever tool you desire.

Four ways the healthcare industry is transforming digital experiences during COVID-19


A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Amid short-term fixes to handle load and traffic influx, healthcare systems need to plan for their future and create a forward-looking digital strategy to address all areas of care. User Research UX Strategy

Product Operations Dashboard

Product Management Lessons from the Trenches

How you are getting your new customer: Conversion for each channel; New user/trial signups (if applicable); Downloads (if applicable); Signups/purchases (if applicable) Engagement: #Sessions, pageviews, posts, etc; DAU/MAU ratio?—?(For

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What’s the difference between formative and summative usability testing?


This free-to-download bundle contains all the following resources: How to include user research in early product development. Download the library. Download ‘UX Benchmarking 101’ Why conduct summative usability testing?

How we Learned to Build Users’ Trust in a new Product Category

Mind the Product

I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. Customer Research Product Management Skills Product Strategy User Research new product development product management user trust

Fighting the nope: How do you overcome users’ resistance to changes in your UI?


” For an in-depth and entertaining guide to measuring UX and proving the value of research, check out our free-to-download, 42 page guide to running both longitudinal and competitive benchmarking. Download ‘UX Benchmarking 101’ Main image by Daniel Herron.

The role of UX research now and beyond the COVID-19 pandemic


Returning vs. new, digitally inexperienced vs. experienced, old vs young, informed vs non informed… whatever it may be, knowing these new users is key to the product strategy in the immediate future and beyond. Between 14th March to 14th of April, six million users downloaded their bank’s app for the first time. User Research UX StrategyThere has never been a challenge like COVID-19. Not just for businesses, but for every individual.

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How to Get Featured on Google Play and Adapt ASO to Different Countries

The Product Coalition

Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million. android-app-development marketing-strategies best-practices mobile-app-development games

Making things people want

Inside Intercom

Not so long ago ago, if someone wanted to get their writing online they had to rent a linux server, download a.tar.gz Product Management jobs-to-be-done product design product development product strategy startups strategy

How to create personas using Dungeons and Dragons


If you’re stuck on where to start with your personas, just download a D&D character sheet from a gaming site and fill a few in for your users. For an in-depth and entertaining guide to getting started with user research, read our free-to-download, comprehensive ebook ‘User Experience Research 101’ Download ‘UX Research 101’ The post How to create personas using Dungeons and Dragons appeared first on UserZoom. User Research UX strategy

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

Consumers still read reviews and do their own research, but now before buying the product, they like to download and play around on the product’s app. Mobile Product Management Product Design Product Strategy Design mobile app mobile product product leadership Team Team LeadershipThe consumer buying journey is changing, yet today’s product design doesn’t always reflect this.

Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

Interdependencies: “Competitive Analysis” and “Strategy” Skill Set. One of the key foundations of strategy is competitive intelligence. To get started, you could review your copy of Porter’s 397-page Competitive Strategy: Techniques for Analyzing Industries and Competitors book.

Everything just changed: How to keep your customers at the center during turbulent times

Inside Intercom

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. And if your customer’s context has changed, as it has so dramatically in the current situation, then your strategy must evolve as well. Adjust your product strategy and roadmap. We’ve used these inputs to re-prioritize our product strategy and roadmap.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

Download the entire Optimal Product Process Ebook 3.0: Market needs (we prefer to use this term rather than market requirements because it more accurately states what is being captured) can be assessed, along with the market strategy that would be used to take the product to market. The Optimal Product Process allows for doing the business and strategy work whether your company is doing Agile, Waterfall or hybrid development. Download The Optimal Product Process EBook 3.0.