What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan.

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We were successful in “selling” our vision and strategy, and were allocated funds to deliver it.

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Growing up Lean: Lean Strategies for Maturing Products

Mind the Product

In the early stages, each new feature brought more downloads, signups and sales, and blasted you forward beyond the competition. Roadmaps aren’t inherently bad… in fact, they can be a remarkably effective tool for communicating product strategy!

Radical Product Strategy

Radical Product

And yet, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit. Once you have a clear vision, your product strategy translates your vision (the Why) into your How. Until now, product strategy has been a fuzzy term?—?you you realize you need one but what should your product strategy include?

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. DOWNLOAD FRAMEWORK.

Measuring the True Value of Your Strategy

Dear Strategy

Dear Strategy: “What is the appropriate measure for the value of a project or product? Then you’ll have the 3 most common metrics that I typically see people using to measure the success of their strategies. Dear Strategy: Episode 094. ###.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . So, there should be nothing to install on your computer and no need to download any updates, but there is also no way to access the software if you are somehow offline. Dear Strategy: Episode 072. ###. Are you interested in strategy workshops for your product, marketing, or business managers?

Dear Strategy: 057 Knowing Why Your Strategy Failed

Dear Strategy

Dear Strategy: “How do you know the difference between a poor strategy and a failure in execution?”. . Every strategy should be based around some set of objectives. Finally, you need a vehicle for execution, which includes an investment roadmap, a method to track your results, and a cadence to refresh your strategy on a regular basis. Because, as obvious as it may sound, the place where most strategies actually seem to fall short is in not existing at all.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

Predictably, I think, one way to “embrace our inner data scientist” is to leverage usage analytics to complement robust marketing automation strategies and drive deeper engagement with our customers and prospects. Optimizing Email Automation Strategies. Ensuring a steady flow of new, qualified leads is one of the keys to successful marketing automation strategies. Let Usage Analytics Accelerate Your Marketing Strategies.

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.

5 customer acquisition strategies for winning new customers

Inside Intercom

And after the first year I was only getting nine downloads a day. I should probably have given up, but I kept going because people kept emailing me saying, “Hey, I don’t know why you’re not getting more downloads but this has been really helpful. I worked for another year, again six hours a week, and I was only getting 30 downloads a day. Nowadays “Growth Everywhere” has about 80,000 downloads a month.

Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy

Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”. . With our compliments, we here at Strategy Generation Company invite you to download a free pdf of our Market Team Card tool.

Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy

Mixpanel

Number of downloads, which helps our marketing team understand how well their efforts are working, and (possibly) where we need more activity. Behavior of people who download cards, who register, who engage regularly, who disappear, etc., Introducing Metrics that Matter.

Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Integration of New Technology into Digital Strategy. Vivienne Errington-Barnes, Chief Strategy Officer, HER. Download your event brochure: [link]. The post Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies appeared first on The Accidental Product Manager.

Dear Strategy: 081 Understanding Your Target Market (Part 1 of 5)

Dear Strategy

Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. And, with that little myth firmly planted in the heads of most podcasters, it’s no wonder why some of the most popular breakout sessions at these conferences tend to have titles like, “How to Grow Your Podcast from Zero to A Million Downloads in 6 Months!” Dear Strategy: Episode 081. ###.

Metrics that matter to SPC Card: KPIs to drive your mobile marketing strategy

Mixpanel

You’ll learn: What a day in the life of a data analyst looks like From the card purchases to registrations and app downloads , which metrics matter the most to different stakeholders at SPC The biggest challenges in building products for Gen Z How tracking user behavior can inform your marketing strategy. Number of downloads , which helps our marketing team understand how well their efforts are working, and (possibly) where we need more activity.

Define the Formula that Drives the Business

Product Management Lessons from the Trenches

a free mobile app that users have to download, sign up/create an account to use and perform a transaction (i.e., Here is an example for our hypothetical case (you can download the template here ): (Excel has been our tool for this exercise, but feel free to use whatever tool you desire.

What’s the difference between formative and summative usability testing?

Userzoom

This free-to-download bundle contains all the following resources: How to include user research in early product development. Download the library. Download ‘UX Benchmarking 101’ Why conduct summative usability testing?

How to manage user research priorities when you have limited resources

Userzoom

This free-to-download bundle contains all the following resources: 25 expert opinions on getting stakeholder buy-in for user research [Article]. Download the library. User Research UX Strategy

Product Operations Dashboard

Product Management Lessons from the Trenches

How you are getting your new customer: Conversion for each channel; New user/trial signups (if applicable); Downloads (if applicable); Signups/purchases (if applicable) Engagement: #Sessions, pageviews, posts, etc; DAU/MAU ratio?—?(For

Events 212

How to create personas using Dungeons and Dragons

Userzoom

If you’re stuck on where to start with your personas, just download a D&D character sheet from a gaming site and fill a few in for your users. User Research UX strategyYou’ll likely know all about creating user personas by now. It’s an essential tool in any UX designer’s kit.

How we Learned to Build Users’ Trust in a new Product Category

Mind the Product

I’m really proud to have been part of the team who launched Echo’s new website – our digital pharmacy users can now manage their medication from whichever device they like, without downloading our app. Customer Research Product Management Skills Product Strategy User Research new product development product management user trust

Making things people want

Inside Intercom

Not so long ago ago, if someone wanted to get their writing online they had to rent a linux server, download a.tar.gz Product Management jobs-to-be-done product design product development product strategy startups strategy

Fighting the nope: How do you overcome users’ resistance to changes in your UI?

Userzoom

” For an in-depth and entertaining guide to measuring UX and proving the value of research, check out our free-to-download, 42 page guide to running both longitudinal and competitive benchmarking. Download ‘UX Benchmarking 101’ Main image by Daniel Herron.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

Download the entire Optimal Product Process Ebook 3.0: Market needs (we prefer to use this term rather than market requirements because it more accurately states what is being captured) can be assessed, along with the market strategy that would be used to take the product to market.

Competitive Analysis to Competitive Intelligence: Evolving for Greater Product Management Impact

280 Group

Interdependencies: “Competitive Analysis” and “Strategy” Skill Set. One of the key foundations of strategy is competitive intelligence. To get started, you could review your copy of Porter’s 397-page Competitive Strategy: Techniques for Analyzing Industries and Competitors book.

5 Product Design Tips: Making Your App Sticky From the Start

Mind the Product

Consumers still read reviews and do their own research, but now before buying the product, they like to download and play around on the product’s app. Mobile Product Management Product Design Product Strategy Design mobile app mobile product product leadership Team Team Leadership

Why you Need a Product Analytics Playbook

Mind the Product

It’s much harder to put together a strategy you can return to time and again. Evernote is famous for doing this to particularly brilliant effect: Users re-download the app every time they switch devices , producing a “smile” effect as they’re reactivated.

K.I.S.S??—?my ass!

The Product Coalition

Any snot-nosed kid who’s downloaded 5 apps onto his phone, will tell you that millennials and generation-Zs have an attentions span shorter than a goldfish. The short tutorial videos are 5 minutes long, not to mention downloading and installing it that would take you at least 20 minutes.

5 Essentials for App Beta Testing

Centercode

Even my elementary school-age kids are downloading and deleting apps every single day! Download the Mobile App Beta Testing Kit for free templates and a step-by-step guide to getting the jump on your beta test plan! Download the Mobile App Beta Test Planning Kit.

The #1 Mistake to Avoid When You’re Writing Surveys

Centercode

Learn the most effective strategies for collecting Customer Validation feedback with the best practices in The Feedback Playbook. Download the Feedback Playbook. Test Strategy collecting feedback customer validation feedback management ongoing feedback survey writing surveys

Four senior UX leaders on how to optimize research under time constraints

Userzoom

For a free, in-depth guide to running user research in Agile Sprints, read our comprehensive ebook: Download “How to Run Research in Agile” Go unmoderated . Agile and User Research User Research UX Strategy

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Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Sometimes it’s unguided, and testers have to come up with their own test strategy. For tips on recruiting enthusiastic testers that you can apply to either type of test, download the templates, guides, and best practices in the Beta Test Recruitment Kit.