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Six Types of Competition That You Must Be Aware Of

The Product Coalition

Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps. I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

Product Strategy at Seed Stage Responsibility: Founders Goal: Find (initial) product-market fit Finding product-market fit is a journey (hence the name of my guide “Speed-Up the Journey to Product-Market Fit” ). The product the founders had in mind was naturally a smart e-commerce search engine.

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What a Customer Journey Really Looks Like

The Product Coalition

I imagine it was something like that: Let’s say that we have an engineer named Sarah. They were a number of engineers from various companies, and some of them went to school together. How did people really start using Slack and got to become paying customers? It was sort of a support group.

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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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How people will find your product

The Product Coalition

looking for articles, blog posts and eBooks, asking for content recommendations on Social Media, … Channels: Search engines, PR, blogs, eBooks, conferences & meetups, … Content & Actions : Educational blog posts & articles, eBooks, slides, executive summaries, Social Media ads, … ?

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Best Practices for AI Product Management

The Product Coalition

Unlike what might be implied from the name, the lecture Itai gave discussed writing requirements for functionality that included estimates (in Hebrew), which were features that gained popularity back then. Itai Tomer, who won first place, gave an excellent lecture on making decisions that involve uncertainty.