The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. You may buy this ebook at [link]. 5 pitfalls and how to fix them.

User Testing 296

User Testing Customer Experience Research Software Customer Feedback 296

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 158

Education Marketing Weak Development Team Advertising 158

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. That’s when you know you are done.

Product Strategy 147

Product Strategy Strategy Research Software Product Research 147

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Alchemer Mobile

OCTOBER 14, 2021

What strategies do you use to prioritize your product roadmap? He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Lesson 3: What strategies do you use to prioritize your product roadmap? ” Download the eBook to read the interviews here or watch the full webinar here.

Technical Review 245

Technical Review User Testing Data Visualization Product Management 245

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 146

Education Marketing Weak Development Team User Testing 146

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 157

User Testing Product Marketing Marketing Customer Experience 157

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 145

Product Strategy Research Software Strategy User Testing 145

Alchemer Mobile

NOVEMBER 23, 2021

What strategies do you use to prioritize your product roadmap? Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If it isn’t, you should recalibrate your expectations — for yourself first, and then for everyone else in the company, starting with leadership.

Strategy 148

Strategy Product Management Product Manager Management 148

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Product Talk

AUGUST 4, 2021

My strategy wasn’t working. I knew I still had to create a cover design and interior design, work through final copy editing revisions, ebook formatting, and make distribution and pricing decisions. We didn’t even start on the ebook formatting until after the printer files were finalized. I knew I needed more feedback.

Product Research 299

Product Research Books User Testing Research Software 299

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 145

Product Strategy Strategy User Testing Weak Development Team 145

Product Innovation Educators

JULY 29, 2024

This resistance to change is a significant hurdle in implementing more effective product innovation strategies. By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. Ulwick finds this surprising and attributes it to the challenge of changing ingrained habits.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. Marketing needs to know exactly who the target audience is and what value proposition to talk about. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). you must be more specific.

Product Strategy 122

Product Strategy Strategy User Testing Product Research 122

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 147

Product Strategy Strategy User Testing Weak Development Team 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

NOVEMBER 17, 2024

I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. It could mean being involved and contributing to product marketing discussions even if you are not called upon. Over the past year, I’ve been working closely with H.,

User Testing 113

User Testing Customer Experience Engineering Product Research 113

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. ” I want to hear it from marketing, sales, the CEO, and the CFO.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 183

User Testing Customer Experience Customer Feedback Product Strategy 183

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 118

Education Marketing User Testing Weak Development Team 118

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part.

Vision 108

Vision Product Strategy Strategy User Friction 108

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It is very common to stop and rethink the product strategy at this point.

User Testing 97

User Testing Product Research Product Strategy Strategy 97

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119