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Product-Led Growth Is a Misleading Name

The Product Coalition

It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. Today I want to give you a sneak peek into this understanding, by talking about common misinterpretations of the name PLG, which could lead you to wrong expectations as to what you are entering yourself into.

Naming 148
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Make New Product Features Stick

The Product Guy

Or “We saw that you look at a lot of [Metro stations] when you use [Our App Name Here]. Now, you can get directions to [these Metro stations] faster in [Our App Name Here] because we’ve added directions from [Maps App X]. You may buy this ebook at [link]. Which message is more effective? In this, let your personas be your guide.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

He was part of the team that created the PCjr, a product that flopped badly. Even better, if these criteria stayed the same over time, we could use them to guide long-term product development. They help team members understand how to use the data effectively. Tony also has 12 patents to his name.

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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard. Negative motivation : explain to them that if they don’t grow, something bad will happen. don’t always find it easy to try new things or challenge themselves.

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Building a Multi-Dimensional Roadmap

The Product Coalition

As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in. So, having a great platform but poor content won’t really help them. if you fail, what would you have done wrong?

Roadmap 174
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Design Handoff Guide: Design To Development Without Headaches

UX Studio

By definition, design handoff takes place when the finished design has reached the stage for the developers to implement it. Let’s look at the basics and some suggestions to get the best out of the designer-developer collaboration. We recently wrote an ebook, “Product Managers’ Guide to UX Design”. Click here to download!

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. So what can and cannot work when you want to educate the market?

Education 158