Remove eBook Remove Research Software Remove Strategy
article thumbnail

5 User Pitfalls to Avoid

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A software product could overemphasize a feature that its own team just wanted to build. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. 5 pitfalls and how to fix them.

article thumbnail

Make New Product Features Stick

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jobs to be Done Interview Tips for Product Managers

The Product Guy

How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? For a great introduction, download Intercom’s Jobs To Be Done eBook. In hindsight, my recruiting strategy was too broad. Passively looking for a new solution. Actively looking for a new solution.

article thumbnail

500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

article thumbnail

SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

article thumbnail

Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. It’s much easier for them to simply uninstall your app and move on to the next alternative. Apptentive’s research shows that ALL legacy channels for capturing customer emotion are failing— except mobile. We know it’s urgent.