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Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability
Insights on brand storytelling for product managers. Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. Just like you, I have encountered organizations that confuse me—I’m uncertain what they are really about. This is a branding and messaging issue.
For the sake of long-term career growth, does a given industry matter if it comes down to how much the individual enjoys their area? Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure i
B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. If you’re a product marketer, one of the biggest changes in a PLG model is your growing involvement and influence on product design. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.
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Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.
Including a Miro template so good, it will knock you out of your socks Welcome to 2023. You are now entering week two of this new and exciting year. By now you are well on your way to completely abandoning your new years' resolutions , just like you do every freaking year. You ask yourself, why do I keep doing this to myself? My advice, go watch the Rocky Balboa movie and learn from the Greatest boxer of all time!
Reveal Embedded Analytics. As data is taking over the world, ISVs must make embedded analytics part of their applications’ tech stack. Working with partners to complement their value proposition and broaden their potential market reach is no longer just an option for those who want to get ahead of the competition and generate higher revenue. .
The onboarding screen is a vital part of your product design. In many cases, it’s your only chance to make a good first impression. Well designed, it will lead the user on, giving them the motivation they need to engage with the rest of your tool. Similarly, a subpar onboarding screen only gives you bad reps and may end up repelling customers.
Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage". “Brands can no longer force-feed us plenty of products we don’t need; what brands need to do to succeed is transform us people and the world we live in,” Emmanuel Probst says. “I genuinely think there is an opportunity for brands to make a positive impact on people, on the world they live in, to make a positive impact on sustainability
Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. She provides sample questions with detailed answers spanning: Product strategy Product design Execution Market estimation Teamwork Confidently land the product management role you want by pre-empting what interviewers are looking for and demonstrating y
What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS.
Customer feedback is critical to the long-term success of both your product and business. But without proper acknowledgement, response, and action, your customers may question whether or not you’re listening. As part of Emerge’s continuing series around CX best practices, this month we focus not only on the essential business value provided by feedback, but […].
Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. How can a personalized experience help drive retention?
I’d like to take some time to wish all our past and current clients a successful 2023. As Bain Public continues to grow, we have all of you to thank for our ongoing success! In 2023, our entire team is working hard to give you the best service possible and continuously focus on and evolve the SOAP™ process. Representing Strategic Importance, OKR, Anchor Criteria and Pillar Content, SOAP™ is a sustainable, repeatable framework we created for product planning and roadmap prioritization.
Effective risk management in product development balances safety, compliance, and opportunity. Risks can't be eliminated, but they can be mitigated through structured assessments, clear documentation, and expert guidance. Engaging specialists ensures efficiency, regulatory adherence, and product security while reducing costly oversights. A well-executed risk management plan includes frequent evaluations, defined assessment criteria, and a structured decision-making process.
As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing? How can you implement your first micromarketing campaign strategy in your SaaS?
Big announcement! An excellent way to begin the new year, we’re ecstatic to announce that Gainsight has received its ISO 27001:2013 certificate. This significant accomplishment marks yet another pivotal turning point for our business. The way this certification was completed in record time, though, is certainly even more amazing and remarkable.
Whether you’re trying to plan your next big SaaS marketing campaign or picking out customer engagement software , understanding what good customer engagement looks like (and its importance) is key. And the best way to do this is to look at customer engagement examples. In this article, we’re going to walk you through seven proven techniques that can drive customer engagement and 10 examples from brands that have mastered this art.
As your company grows and your product matures, so too should your product strategy. Drawing from their decades of experience as product leaders, Stanford Online instructors Donna Novitsky and Laura Marino share best practices for defining your product strategy at each stage of company growth. Get practical, real-world product strategy tips from experts who have lived through the same challenges you’re currently facing.
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