Mind the Product
MAY 17, 2023
Starting out a career in product can be difficult if you don’t know where to start, especially when no two paths are the same. How does one forge their own path and climb the ladder? Read more » The post Climbing the career ladder in product appeared first on Mind the Product.
Roman Pichler
MAY 3, 2023
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated.
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Product Talk
MAY 17, 2023
I’m hearing more and more about a very simple but challenging problem. It might sound familiar. You’re an individual contributor at your company. You picked up a copy of Continuous Discovery Habits and loved it. You want to start working this way. But how do you convince your teammates, your stakeholders , and your leaders? You’ve tried sharing the book.
The Product Coalition
MAY 9, 2023
To PLG, or not to PLG? There’s lots of writing about Product Led Growth (PLG). What is it exactly, what are the benefits, and how to get it right. Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? And I’ve heard many misconceptions about it. As a PLG founder myself (quick plug for tagbox.io), it wasn’t at all an obvious choice, and I was personally surprised by so many aspects of it over the past couple of years, I wanted to jump into t
Speaker: John Mansour - President, Product Management University
You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.
Userpilot
MAY 30, 2023
Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Product Management University
MAY 24, 2023
If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer. The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand.
Product Innovation Educators
MAY 1, 2023
Using product ops to standardize product management processes Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest. He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.
UserInterviews
MAY 4, 2023
Love ‘em or hate ‘em, meetings are better with a well-prepped facilitator, clear agenda, and effective follow-up plan. Templates can help.
Dragonboat
MAY 10, 2023
As a product leader, you are responsible for the high-level product strategy of your organization. But how do you jump the chasm from good product leader to great product leader to ensure that your team wins long-term? That’s exactly what we asked 13 seasoned product executives in last summer’s Chief Product Officer Webinar Series. Follow […] The post Product Leadership: What Makes a Good Product Leader Great?
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
280 Group
MAY 16, 2023
For our next installment of our Women in Product Management Series, I had the pleasure of interviewing Mayanka Sheoran , Vice President, Digital Product Management at a global investment management firm. To read the entire series on Women in Product Management make sure to sign up for our newsletter. TL;DR Mayanka Sheoran is VP of Digital Product Management with a Major Global Investment Management Firm.
Product Talk
MAY 3, 2023
I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However, they suggest that we can simply ask our customers about their willingness to pay.
Mind the Product
MAY 22, 2023
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more » The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.
The Product Coalition
MAY 11, 2023
Goal-Question-Metrics (GQMs): A Holistic Alternative to Objectives and Key Results (OKRs) GQM’s approach is to ask wide-ranging questions about a Goal. This makes it more holistic and complete than OKRs or at least, a way to select higher impact Key Results. GQM Use in Ancient Times On a recent product requirements document, I laid out measures of success using an old favorite: Goal-Question-Metric (GQM).
Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant
What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.
Mixpanel
MAY 2, 2023
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. There are two reasons why. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). That makes it important to use the same analytics tool.
dscout People Nerds
MAY 23, 2023
Look no further: This deep dive has how-tos, best practices, and prime advice on key approaches to user research.
Product Innovation Educators
MAY 8, 2023
Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For the last 36 years, each year the Outstanding Corporate Innovator award is provided by PDMA to an organization that excels in innovation. At the time of this recording, the last winner was Hershey, and I was at their award ceremony. There were boxes of Hershey chocolate treats for everyone.
UX Studio
MAY 30, 2023
Fundamentally, trust is something that you either have or do not have. Building trust is a complex process that takes time and grows from a dynamic relationship between two parties. Trust is, therefore, relational and involves communication. As a brand or company, design plays a fundamental role in building trust. It is through design that we communicate with our users, either in proper words or with visual clues.
Speaker: Data Robot
Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.
Mind the Product
MAY 30, 2023
In this week's podcast, we had a conversation with Assaph Mehr, a product leader and coach, who shared insights into the analogy of transitioning from a feature factory to a garden. Join us to learn how to adopt a gardener's mindset as a product manager, inviting people in, creating new attractions, and ensuring the consistent quality of your garden for your customers throughout the year.
The Product Coalition
MAY 24, 2023
Many games come and go in the world, but casinos and gambling have always enthralled and attracted many people for a long time. Me also! People from various generations participate in casino gaming to try their luck at the casino table. To participate in this game, you have used to travel miles away to experience the thrill of this gaming. Right! But today, the advancement of technology helps you to become more accessible to gamblers.
Mixpanel
MAY 2, 2023
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year ago, we were in the middle of a sprint to increase paid customers when we hit a speed bump. Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low.
Johanna Rothman
MAY 31, 2023
Many nonfiction writers start books with outlines. I'm not big on outlines because they shortcut the writer's thinking. ( Nonfiction writers think and learn as they write.) However, some writers go off on tangents without outlines. Or, some writers (raises hand) are prone to put everything she ever learned about this topic into one book. Either of those problems make it difficult to finish a book before the writer dies.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption.
Userpilot
MAY 30, 2023
When it comes to customer experience survey best practices you have to consider the timing, placement, wording, and the right audience segments, among other things. In this article, we’ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of customer feedback. TL;DR A customer experience survey is a questionnaire designed to help a business capture customers’ thoughts and feelings about a product.
dscout People Nerds
MAY 3, 2023
Sometimes asking about statistical significance isn’t the right question. Here’s when to know if you’re on track.
Mind the Product
MAY 10, 2023
What is it like to design regular conversations for a living, and how can doing this applies to the product management craft? Tune into our conversation with Daniel Stillman, Author of Good Talk – How To Design Conversations That Matter’ to find out. Featured Links: Follow Daniel on LinkedIn and Twitter | Daniel’s website | The Conversation Factory | Daniel’s book ‘Good Talk – How To Read more » The post Designing conversations in product-
The Product Coalition
MAY 22, 2023
In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted.
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Mixpanel
MAY 12, 2023
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. But with so many data sources, channels, and tools, how can you ensure that you’re making the right decisions? Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth.
The Product Guy
MAY 14, 2023
There are a lot of great feedback tools out there, but most were found to not be sufficiently dynamic. Watch and learn more from product management expert, Amin Bashi.
Userpilot
MAY 30, 2023
Understanding how to choose CDP vendors that help you harness data, make the most of the insights you gather, and drive growth is a tricky challenge. In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. Let’s get into it! TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.
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