May, 2023

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Climbing the career ladder in product

Mind the Product

Starting out a career in product can be difficult if you don’t know where to start, especially when no two paths are the same. How does one forge their own path and climb the ladder? Read more » The post Climbing the career ladder in product appeared first on Mind the Product.

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You should be aware of new trends, be able to make an informed guess if they are likely to impact your market and product, and decide if a technology needs to be further investigated.

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Share the Love: Be a Champion for Continuous Discovery

Product Talk

I’m hearing more and more about a very simple but challenging problem. It might sound familiar. You’re an individual contributor at your company. You picked up a copy of Continuous Discovery Habits and loved it. You want to start working this way. But how do you convince your teammates, your stakeholders , and your leaders? You’ve tried sharing the book.

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To PLG or not to PLG

The Product Coalition

To PLG, or not to PLG? There’s lots of writing about Product Led Growth (PLG). What is it exactly, what are the benefits, and how to get it right. Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? And I’ve heard many misconceptions about it. As a PLG founder myself (quick plug for tagbox.io), it wasn’t at all an obvious choice, and I was personally surprised by so many aspects of it over the past couple of years, I wanted to jump into t

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

Userpilot

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

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Qualifying Your Account Executives Before a Demo

Product Management University

If you’re a solution consultant (SC), sales engineer (SE), or any other role that does sales demos, there’s nothing more uncomfortable than going into a demo and not knowing what you’re aiming for. Qualifying your account executives prior to the demo is a practice that’s beneficial to everyone, including the buyer. The cold hard reality is there are always going to be situations where you have to tap dance through a demo with little or no discovery beforehand.

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434: Adding product ops to your product management organization – with Steve Johnson

Product Innovation Educators

Using product ops to standardize product management processes Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest. He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.

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37 Free UX Meeting Templates, From Prep to Follow-Up

UserInterviews

Love ‘em or hate ‘em, meetings are better with a well-prepped facilitator, clear agenda, and effective follow-up plan. Templates can help.

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Product Leadership: What Makes a Good Product Leader Great?

Dragonboat

As a product leader, you are responsible for the high-level product strategy of your organization. But how do you jump the chasm from good product leader to great product leader to ensure that your team wins long-term? That’s exactly what we asked 13 seasoned product executives in last summer’s Chief Product Officer Webinar Series. Follow […] The post Product Leadership: What Makes a Good Product Leader Great?

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Quick read: Best practices for picking product metrics

Mind the Product

A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more » The post Quick read: Best practices for picking product metrics appeared first on Mind the Product.

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Goal-Question-Metrics: A Holistic Alternative to Objectives and Key Results

The Product Coalition

Goal-Question-Metrics (GQMs): A Holistic Alternative to Objectives and Key Results (OKRs) GQM’s approach is to ask wide-ranging questions about a Goal. This makes it more holistic and complete than OKRs or at least, a way to select higher impact Key Results. GQM Use in Ancient Times On a recent product requirements document, I laid out measures of success using an old favorite: Goal-Question-Metric (GQM).

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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than half of our users today are actually on marketing teams. There are two reasons why. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). That makes it important to use the same analytics tool.

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435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Innovation Educators

Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For the last 36 years, each year the Outstanding Corporate Innovator award is provided by PDMA to an organization that excels in innovation. At the time of this recording, the last winner was Hershey, and I was at their award ceremony. There were boxes of Hershey chocolate treats for everyone.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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The Ultimate Guide to UX Research Methods

dscout People Nerds

Look no further: This deep dive has how-tos, best practices, and prime advice on key approaches to user research.

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15 Customer Experience Survey Best Practices For Collecting Valuable Feedback

Userpilot

When it comes to customer experience survey best practices you have to consider the timing, placement, wording, and the right audience segments, among other things. In this article, we’ll share 15 of our survey best practices to help you factor in the aforementioned and make the most of customer feedback. TL;DR A customer experience survey is a questionnaire designed to help a business capture customers’ thoughts and feelings about a product.

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How to turn factories into gardens – Assaph Mehr on The Product Experience

Mind the Product

In this week's podcast, we had a conversation with Assaph Mehr, a product leader and coach, who shared insights into the analogy of transitioning from a feature factory to a garden. Join us to learn how to adopt a gardener's mindset as a product manager, inviting people in, creating new attractions, and ensuring the consistent quality of your garden for your customers throughout the year.

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Casino Game App Development: What Game Enthusiasts Need to Know

The Product Coalition

Many games come and go in the world, but casinos and gambling have always enthralled and attracted many people for a long time. Me also! People from various generations participate in casino gaming to try their luck at the casino table. To participate in this game, you have used to travel miles away to experience the thrill of this gaming. Right! But today, the advancement of technology helps you to become more accessible to gamblers.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How Mixpanel Marketing Analytics unlocks full user journey analysis

Mixpanel

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year ago, we were in the middle of a sprint to increase paid customers when we hit a speed bump. Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low.

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438: Product ideas in the real-world metaverse – with David Rose

Product Innovation Educators

What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is becoming part of many digital transformation programs. Our guest has created several products using augmented reality, including a phone-based vision test at Warby Parker, the Neiman Marcus digital mirror that makes trying on and selecting clothes easier, the SalesForce conversational balance table, an

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When Does Statistical Significance Apply to Your Research?

dscout People Nerds

Sometimes asking about statistical significance isn’t the right question. Here’s when to know if you’re on track.

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How to Measure Product Adoption: 12 Metrics to Track

Userpilot

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption. TL;DR Product adoption refers to the process by which customers integrate a new product into their daily lives or business operations.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Designing conversations in product- Daniel Stillman on The Product Experience

Mind the Product

What is it like to design regular conversations for a living, and how can doing this applies to the product management craft? Tune into our conversation with Daniel Stillman, Author of Good Talk – How To Design Conversations That Matter’ to find out. Featured Links: Follow Daniel on LinkedIn and Twitter | Daniel’s website | The Conversation Factory | Daniel’s book ‘Good Talk – How To Read more » The post Designing conversations in product-

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The Rise of Product-led Transformations

The Product Coalition

In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted.

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Get hands-on product analytics and Mixpanel training with Mammoth Growth

Mixpanel

Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. But with so many data sources, channels, and tools, how can you ensure that you’re making the right decisions? Enter product analytics—the art of collecting, analyzing, and leveraging data to optimize products, explore user behavior, and drive business growth.

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436: Practical tips for creating a product/brand community – with Bri Leever

Product Innovation Educators

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product Mastery Now Community—that’s right, we have a community for listeners of this podcast. Do you want to meet the podcast guests and ask them questions?

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Agile was a grassroots engineering movement that caught most software leaders unprepared. The Agile community was confident that management would recognize the benefits of Agile and adopt its servant-leadership style. Unfortunately, management in larger organizations maintained the directing and controlling management style that had been reinforced throughout their careers, violating the Agile tenet of trusted, self-motivated Agile teams.

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Where are the product person tools?

The Product Guy

There are a lot of great feedback tools out there, but most were found to not be sufficiently dynamic. Watch and learn more from product management expert, Amin Bashi.

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Survey Data Analysis for SaaS: Understanding User Feedback At Scale

Userpilot

Wondering how to unlock the full potential of your survey data and if survey data analysis will be of any help? The sheer volume of data generated can quickly become overwhelming, and this is where survey data analysis can help you. Survey data analysis is a powerful tool that allows you to delve deep into your user base's thoughts, opinions, and sentiments.

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Deep dive: Revolutionising product management with ChatGPT

Mind the Product

This deep dive guest post written by Senior Global Product Manager, Jin Hu, delves into the opportunities that lie ahead for product managers with the arrival of ChatGPT and other advances in AI. Read more » The post Deep dive: Revolutionising product management with ChatGPT appeared first on Mind the Product.

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