Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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Roadmap Poison: What’s Getting in Your Way?

ProductCraft

Your product roadmap is one of the most important artifacts for keeping your team aligned with regard to deadlines and priorities. Unfortunately, a number of problems can plague even the most well-organized and maintained roadmap. And these issues tend to sneak up on you and your team, meaning you need to be diligent in keeping. Read more » The post Roadmap Poison: What’s Getting in Your Way?

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When is Your Product Ready to Remove the “Beta” Tag?

ProductPlan

Until real users get their hands on your product, you can never be 100% sure it works. That’s why product managers leverage beta testing. It’s such an incredibly important and useful tool in the product development process. Internal tests can’t replicate what happens in the real world. A well-run beta program will net a slew of bug reports, suggestions, and additional requests from beta testers.

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How to Build a Product That is Value-Focused Over Growth-Focused

Innovatemap

We’ve all heard the startup stories filled with staggering growth and impressive exits. But despite the stories you hear, “faster” isn’t always the right answer.

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Upgrade Your Team

The Product Coalition

A short story about how my team got better and what it taught me Continue reading on ProductCoalition.com ».

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?

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Fuel Your Product Management Goals with These 3 Testing Tactics

Centercode

When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product recommendations isn’t necessarily intuitive.

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How to Retain Users Better with User Experience Journey Mapping

Userpilot

With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing , onboarding, and product development that happens for its own sake.

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The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

First Round Review

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.

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Funnel Analysis: Ultimate Guide for Product Managers

UXCam Bluespace

An optimized conversion funnel analysis is critical for your product’s success.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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How I Overcame Imposter Syndrome as a Product Manager

ProductPlan

No matter how far into your career you might be, you’re never too old for imposter syndrome to make an appearance. Imposter syndrome is a feeling of inadequacy that persists despite evident success, according to Harvard Business Review. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraud that override their feelings of success or external proof of their competence.

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Product Management for Solutions Instead of Products

Product Management University

If you want to do product management for solutions instead of products, here are five best practices to employ. The moral of the story is that you do everything from the customer’s perspective first if you’re doing product management for solutions. The Playbook: Markets – Instead of analyzing only the horizontal markets for each product, first analyze the vertical markets across all products in your portfolio.

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Four Product Phases

The Product Coalition

To manage a product you have to understand what his lifecycle looks like Continue reading on ProductCoalition.com ».

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Excellent Product Management – How to Transform Your Team [Infographic]

280 Group

The Product Management Skills – Benchmark Report identifies 15 skill sets that individual Product Managers and entire Product Management teams need to be excellent. We evaluated how training and a formal product process helps improve those skill sets and ultimately advances a Product Manager’s career. Turns out, training helps. The Highlights.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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On the Increasing Sophistication of Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts.

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Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where they go, and your whole way of working.

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The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

First Round Review

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Your Thinking Shoes

The Product Guy

When it’s time whose product manager shoes should you try on? Watch and learn more from product management expert, Amin Bashi.

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12 Signs You’re Working in a Feature Factory — 3 Years Later

Amplitude

I pressed Publish on 12 Signs You’re Working in a Feature Factory almost three years ago. Someone asked me recently about my “current thinking” on feature factories, so I took advantage of that prompt and gave it some thought. Here are twelve current thoughts on the feature factory challenge. I’ve got more to say on the topic, but this is a good start.

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Scaling Matters by Beata Kovacs

Mind the Product

How do we take a product or team to the next stage? In her ProductTank London talk, Beata Kovacs, Product Director at GSK , takes us through her framework for scaling a startup and the strategic areas that need to be addressed, including: Goals and priorities. Skills and people. Culture and process. Watch the video to see Beata’s talk in full. Or read on for an overview of her key points.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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Finding Your UX Niche: How to Define Your Research Role and Philosophy

dscout People Nerds

The UX field is changing, and we’re changing with it. Take a second to check in on your career direction—and to find a research specialty that inspires you and inspires growth. .

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5 Ways to Increase Your Website Conversion Rate

The Product Coalition

Websites have become more important than ever for businesses to attract end-users with their services and products. If a website is out of date, not compatible with the latest browsers or devices, it risks losing credibility in this digital environment. In short, if it fails to interact with its target audience, then scaling the position online gets increasingly difficult.

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Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where they go, and your whole way of working.

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Bridging the Gap: 7 Traits of Excellent Product Managers

ProductCraft

Achieving alignment across teams and projects is the key to becoming an innovation engine. And it is not an easy thing to do. Engineers, designers, and business stakeholders must all understand how their work serves a two-fold goal: providing users with a delightful alternative to existing products, and in doing so, generating a financial return. Read more » The post Bridging the Gap: 7 Traits of Excellent Product Managers appeared first on ProductCraft by Pendo.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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[INFOGRAPHIC] 2019 Revulytics Software Piracy Statistics

Revulytics

Commercial Value of Unlicensed Software in North America and Western Europe. Data from the BSA Global Software Survey 2018 shows significant revenue generation opportunities in regions with strong intellectual property (IP) laws. Revulytics Compliance Intelligence customers are collecting forensic evidence of unlicensed software use from 194 of 195 countries.

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Why Don’t Amazon’s Product Managers Understand Europe?

The Accidental Product Manager

Amazon’s product managers seem to be out of fashion when it comes to Europe Image Credit: Sangudo. Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that they may not yet be able to do everything perfectly. One area where the Amazon product managers are still struggling is in Europe.

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Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?