Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Roadmap Poison: What’s Getting in Your Way?


Your product roadmap is one of the most important artifacts for keeping your team aligned with regard to deadlines and priorities. Unfortunately, a number of problems can plague even the most well-organized and maintained roadmap. And these issues tend to sneak up on you and your team, meaning you need to be diligent in keeping. Read more » The post Roadmap Poison: What’s Getting in Your Way? appeared first on ProductCraft by Pendo.

When is Your Product Ready to Remove the “Beta” Tag?


Until real users get their hands on your product, you can never be 100% sure it works. That’s why product managers leverage beta testing. It’s such an incredibly important and useful tool in the product development process. Internal tests can’t replicate what happens in the real world. A well-run beta program will net a slew of bug reports, suggestions, and additional requests from beta testers. The longer a beta program runs, the more input you’ll receive.

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How to Build a Product That is Value-Focused Over Growth-Focused


We’ve all heard the startup stories filled with staggering growth and impressive exits. But despite the stories you hear, “faster” isn’t always the right answer

Upgrade Your Team

The Product Coalition

A short story about how my team got better and what it taught me Continue reading on ». business leadership self-improvement management teamwork

Facebook Causes Continue to Show Little Promise as Fundraising Tools

Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT? The answer to these questions is that we are all primed.

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Fuel Your Product Management Goals with These 3 Testing Tactics


When it comes to making decisions about your product, data is your best ammunition. Between analytics, surveys, support tickets, and customer testing, there are plenty of opportunities for your product management team to collect information about your customers’ experiences. While data is both accessible and abundant, knowing how to use it to drive continuous product recommendations isn’t necessarily intuitive.

How to Retain Users Better with User Experience Journey Mapping


With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing , onboarding, and product development that happens for its own sake.

The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite

First Round Review

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and Nels Gilbreth break down their "W Framework" to help startup leaders develop plans, earn alignment and execute effective planning cycles every time. Continue reading at First Round Review »

Funnel Analysis: Ultimate Guide for Product Managers

UXCam Bluespace

An optimized conversion funnel analysis is critical for your product’s success. Insights Product Management

Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

How I Overcame Imposter Syndrome as a Product Manager


No matter how far into your career you might be, you’re never too old for imposter syndrome to make an appearance. Imposter syndrome is a feeling of inadequacy that persists despite evident success, according to Harvard Business Review. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraud that override their feelings of success or external proof of their competence. Sound familiar? So, to level the playing field.

Product Management for Solutions Instead of Products


If you want to do product management for solutions instead of products, here are five best practices to employ. The moral of the story is that you do everything from the customer’s perspective first if you’re doing product management for solutions. The Playbook: Markets – Instead of analyzing only the horizontal markets for each product, first analyze the vertical markets across all products in your portfolio.

Four Product Phases

The Product Coalition

To manage a product you have to understand what his lifecycle looks like Continue reading on ». leadership technology business product-management startup

Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, learn how to apply this ethos to your products, where they go, and your whole way of working. Quote of the Episode.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

TEI 248: Do these things to make your presentations more effective – with Nils Davis

Product Innovation Educators

How product managers can combine influence and storytelling to achieve success. The author of The Secret Product Manager Handbook , Nils Davis, joins us to discuss his tips for better presentations. He knows a lot about product management and communication, leveraging his experience as a tech writer before becoming a product manager. I expect you’ll enjoy the discussion and find tips you can put into immediate use to better influence through presentations.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story


Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Here’s one of the biggest problems in B2B, especially with technical products.

Bridging the Gap: 7 Traits of Excellent Product Managers


Achieving alignment across teams and projects is the key to becoming an innovation engine. And it is not an easy thing to do. Engineers, designers, and business stakeholders must all understand how their work serves a two-fold goal: providing users with a delightful alternative to existing products, and in doing so, generating a financial return. Read more » The post Bridging the Gap: 7 Traits of Excellent Product Managers appeared first on ProductCraft by Pendo.

Scaling Matters by Beata Kovacs

Mind the Product

How do we take a product or team to the next stage? In her ProductTank London talk, Beata Kovacs, Product Director at GSK , takes us through her framework for scaling a startup and the strategic areas that need to be addressed, including: Goals and priorities. Skills and people. Culture and process. Watch the video to see Beata’s talk in full. Or read on for an overview of her key points. A Product Discovery Process.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

How many trees do you save with an online whiteboard?


How many trees do you save with an online whiteboard?A A career that’s exciting and motivating is a dream, and I’m grateful that my job is so dope. I get to build a program to help folks who use Miro visualize their own interesting ideas. I’m fulfilled speaking with customers and understanding how we might serve […]. The post How many trees do you save with an online whiteboard? appeared first on MiroBlog | A blog by Miro

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How To Help Agile Teams Create Products Customers Actually Want


Nowadays there is no escaping the Agile hype. Large organisations are “becoming Agile” one after the other, fuelled by hopes of higher employee engagement and more efficient product development. Innovation Thought Leadership

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How to have impact as a product designer

Inside Intercom

A lot of the books, articles and discourse around product design focuses on the process of design work (the things designers do) and the output of design work (the things designers deliver). We often spend less time thinking and talking about the impact of design work – that is, what does our work truly achieve and change beyond just the artefact that it delivers.

Using Research in Material Design by Elizabeth Churchill

Mind the Product

At #mtpcon San Francisco, Elizabeth Churchill , Director of UX at Google tells us how research can work in product development to help us make useful and usable interactive experiences. Using a case study from. Google Material Design, she shares how research was initially used in development, where the research practice is today, and where it’s going. Research in the Beginning.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Product Love Podcast: Benjamin Earl Evans, Inclusive Design Lead at Airbnb


Imagine a headline that says, “Anti-discrimination team fails to compromise due to differences of opinion.” ” Ironic but … absolutely terrifying, right? Benjamin Earl Evans constantly grappled with the fear that this would be his product team’s fate. When he joined AirBnB with the mission of ending discrimination within the product, there was no question that.


The Ultimate Guide to KPIs for Mobile Apps

UXCam Bluespace

Knowing your KPIs helps you improve upon your apps performance and therefore generate more revenue. Insights


12 Signs You’re Working in a Feature Factory — 3 Years Later


I pressed Publish on 12 Signs You’re Working in a Feature Factory almost three years ago. Someone asked me recently about my “current thinking” on feature factories, so I took advantage of that prompt and gave it some thought. Here are twelve current thoughts on the feature factory challenge. I’ve got more to say on the topic, but this is a good start. PS: Please spread the word on the Amplify inclusion program. Amplify is our annual 1-day conference in SF.

Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT? The answer to these questions is that we are all primed.

The Product Manager's Guide to Retention

This book walks through multiple aspects of retention, including why it’s so important, how to best measure it, and how to set goals for the different stages of retention. It also provides strategies for improving retention across the customer journey.

How to Prepare for Product Management (PM) Behavioral Interviews

PMLesson's Ace the PM Interview

In this post, we interview Stephen on how to ace your product management behavioral interview questions. Stephen Cognetta is the co-founder and CEO of Exponent, a tech interview prep company. Previously, he was a product manager at Google. In an interview, how should you answer the question , “Tell me about yourself”? Tailor your answer to the company you’re interviewing with.

So, You’re Considering a Career in Product Management …


In recent years, product management has risen in popularity and importance, catching the eye of people who want to break into the industry. Media coverage of the PM role often highlights the “sexy” aspects of product management — being creative through brainstorming, promoting empathy, being agile, and falling in love with the problem. These elements, Read more » The post So, You’re Considering a Career in Product Management … appeared first on ProductCraft by Pendo.

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Finding Your UX Niche: How to Define Your Research Role and Philosophy

dscout People Nerds

The UX field is changing, and we’re changing with it. Take a second to check in on your career direction—and to find a research specialty that inspires you and inspires growth.

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