Developing Your Team Purpose
Lead on Purpose
MARCH 26, 2018
Guest post by John Izzo, PhD and Jeff Vanderwielen PhD Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers.
Sat.Mar 24, 2018 - Fri.Mar 30, 2018
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3 Simple Steps To Make Your Customer Stories 10x Better
The Secret PM Handbook
MARCH 28, 2018
How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.
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Putting $125M to work for you, our customers
Intercom, Inc.
MARCH 27, 2018
We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going to do with it. 2018 is shaping up to be a massive year for the Intercom platform. Historically, we’ve spent proportionately way more on research and development than other software companies we track, and that won’t stop any time soon. This funding will go straight into building great new software at a pace you’ve yet to see from us.
Four Questions That Will Lead to Better Prioritization
Mind the Product
MARCH 28, 2018
Making sure that you and your team are working on the most important thing at any point in time is part of the fun and headache of being a product manager or a product leader. Many times looking at the backlog list or strategic priorities will just cause your eyes to glaze over as you consider the actual time and effort that those lists represent. Rik Higham had it right when he said that prioritization is more about guesstimates than being a precision art.
Solving Open Source Complexity with a Managed Data Infrastructure Platform
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With its unparalleled flexibility, rapid development and cost-saving capabilities, open source is proving time and again that it’s the leader in data management. But as the growth in open source adoption increases, so does the complexity of your data infrastructure. In this Analyst Brief developed with IDC, discover how and why the best solution to this complexity is a managed service, including: Streamlined compliance with some of the most complex regulatory guidelines Simplified operations, li
Know the World Your Product Lives in
The Product Guy
MARCH 30, 2018
Guest Post by: Peyvand Mohseni (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. You have a product; you are passionate about it, you believe in it, you want it to succeed and you want your users to benefit from its awesomeness. You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things.
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Driving new revenue: how real-time support improves conversion
Intercom, Inc.
MARCH 28, 2018
The prevailing view of customer support is that it’s a cost center, and that companies are always looking to lower those costs. The problem with this train of thought: you’re missing out on revenue. At Intercom, we have learned that investing in real-time support, with response times under 5 minutes, can actually turn customer support into a revenue driver.
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking and planning that would change the world if only reality would back off for a few mome
Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven
Product Management University
MARCH 27, 2018
The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management.
How to Lead without Authority (a Product Manager POV)
The Product Guy
MARCH 27, 2018
Guest Post by: Cornell Pineda (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Vikas Batra]. When I started my current product role last September, I had a textbook definition of what makes a great product manager. In my view, he or she should have these main skills: manage the release process and roadmap prioritization, be able to suggest technical solutions during discussions with developers, and be knowledgeable in all the tools and terminology of the Agile process.
The AI Superhero Approach to Product Management
Speaker: Conrado Morlan
In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:
Why Dale Carnegie, the grandfather of self-help books, endures in the digital age
Intercom, Inc.
MARCH 30, 2018
Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. The title alone was a meme long before memes were a thing – the phrase became shorthand for the cultivation of a winning personality, especially in the pursuit of professional success. So how has the book remained such a bible for sales and marketing professionals?
Why Product Managers Should Learn to Love Deadlines
UserVoice
MARCH 28, 2018
Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking.
10 Reasons Your Product is Hurting Your Sales Team
The Product Coalition
MARCH 29, 2018
Is your B2B product easy to sell and easy to renew? My relationship with sales is one that has been the source of greatest strength and greatest friction in my career. More than once I’ve reminded myself that sales people deserve empathy too. I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean.
If You Don’t Feel Like an Imposter You’re Doing Something Wrong by Rik Higham
Mind the Product
MARCH 29, 2018
Summary: You’re not expected to know everything. The best way to help you and your team progress is to stop thinking about failure or success and to start working out how you can learn together. Seventy Percent of us Worry we Don’t Know What We’re Doing. We’ve all been in meetings where you feel like you’re the only person in a room that doesn’t know quite what’s going on.
Provide Real Value in Your Applications with Data and Analytics
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The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
Running a help center that retains more customers
Intercom, Inc.
MARCH 26, 2018
Your help center is the home of all knowledge about your product. It gives your customers the information they need to break down their learning barriers and hopefully become expert users of your product. This makes it a critical retention tool. Our product teams sometimes ship more than 100 changes per day. If you develop and ship new features as often as we do, it’s vital that your articles help your customers keep up with the changes.
Clean Up Corrosive Interpersonal Dynamics on Your Team with This System
First Round Review
MARCH 27, 2018
Laura Gates has repaired interpersonal dynamics for orgs ranging from NASA to Shell Oil, from the military to tech giants. Here's the system she recommends to startups.
What’s the difference between quantitative and qualitative research?
Userzoom
MARCH 28, 2018
In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts. I’m not saying any of this as some kind of unsubtle recruitment drive (I found the constant running up steps and punching frozen meat to be both humiliating and confusing) but to reveal where I am on my beginner’s journey into UX.
The Many Hats of Product Managers
ProductBoard
MARCH 30, 2018
One of the best things about working on a product management solution is getting to interact with so many talented product managers. In the past year alone, we’ve spoken with thousands of PMs who come to us looking for a better way to make product decisions. In our conversations, we’ve heard how product managers split their time listening to their users, prioritizing what to build next, and.
Your Guide To Transitioning Into Product Management: Essentials For New PMs
Speaker: Leslie Grandy, Product Executive & Drew Weaver, Senior Program Manager
Are you considering a shift to product management or just starting your journey as a Product Manager? Join Leslie Grandy and Drew Weaver for an insightful webinar designed to help you seamlessly transition into this dynamic role. Whether you're looking to pivot your career or enhance your existing skills, this session will equip you with the knowledge and tools to succeed!
The Benefit of Being Responsible for Product Messaging
The Product Guy
MARCH 29, 2018
In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Product Messaging”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.
All You Need To Know About UX Team Structure
UX Studio
MARCH 27, 2018
Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? Today, we answer all your questions! 1. What three main disciplines form UX? Let’s start out with the basics. If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields.
Four psychology principles every UX designer should know
Userzoom
MARCH 27, 2018
There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology. Even though you no longer need to be a psychologist to be a user researcher, if you’ve arrived at a UX career through a path in visual design, you might be missing out on some core psychology knowledge to help you make better design decisions.
You Must Be Confident of Your Value to Win at High Prices
Pragmatic Marketing
MARCH 29, 2018
How confident are you and your sales team that your product is worth its price? The answer to that on e question is a fantastic predictor of how much you discount your product. People that don’t believe their product is worth it have a very hard time winning at high prices. Instead, they discount to a “reasonable” price. A highly profitable attitude and belief is that my product is so worth its price that I feel sorry for people who don’t buy it.
How AI Can Help You Build Better Products: 10 Tools To Save You Time
Advertiser: Canny
AI is everywhere: from self-driving cars to text generation, to creating images and music. So, how can product managers use AI to save time and build better products? AI can help with research, feedback management, user engagement, and roadmapping. With AI, product managers can work faster and smarter. In this guide, we’ll show how product managers can use AI to build better products.
Don’t be Afraid to Admit You’re Wrong!
Clever PM
MARCH 29, 2018
One of Amazon’s prized leadership principles is “Be right, a lot.” And we should certainly strive for that as Product Managers, no matter what company we work for, or what product we’re working on. But there’s a corollary to that statement that’s equally important — that you’re not going to be right all the time. […].
'Agile Qualitative Research' is not an oxymoron!
dscout People Nerds
MARCH 29, 2018
People Nerd, researcher, and artist Carrie Yury on why we should stop thinking of “agile” as a loaded word.
Accessibility Testing: Tips & Best Practices From Industry Leaders
Userzoom
MARCH 27, 2018
Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. It’s the right thing to do, and companies genuinely want to be accessible to all. Sometimes, however, the challenge feels so steep that it’s hard to even know where to begin.
How the Best Product Leaders Manage Without Authority
Pragmatic Marketing
MARCH 29, 2018
Discover How the Best Product Leaders Manage Without Authority. Join Pragmatic Marketing instructor Kirsten Butzow and other product leaders as they share tips on how to manage up and push back when other areas of the organization demand product changes. You’ll learn about the importance of taking different approaches with different stakeholders, how to manage “must-haves” from the field, and the role that soft skills play in successfully managing without authority.
Demystifying DAPs: A Practical Guide to Digital Adoption Success
Speaker: Pulkit Agrawal
Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.
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