Sat.Mar 24, 2018 - Fri.Mar 30, 2018

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Developing Your Team Purpose

Lead on Purpose

Guest post by John Izzo, PhD and Jeff Vanderwielen PhD Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers.

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3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

How To Accelerate Sales With Great Storytelling. In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you aren’t so comfortable with “storytelling.

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Putting $125M to work for you, our customers

Intercom, Inc.

We just raised $125M in a round led by Mary Meeker at Kleiner Perkins. Here’s what we’re going to do with it. 2018 is shaping up to be a massive year for the Intercom platform. Historically, we’ve spent proportionately way more on research and development than other software companies we track, and that won’t stop any time soon. This funding will go straight into building great new software at a pace you’ve yet to see from us.

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Four Questions That Will Lead to Better Prioritization

Mind the Product

Making sure that you and your team are working on the most important thing at any point in time is part of the fun and headache of being a product manager or a product leader. Many times looking at the backlog list or strategic priorities will just cause your eyes to glaze over as you consider the actual time and effort that those lists represent. Rik Higham had it right when he said that prioritization is more about guesstimates than being a precision art.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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Know the World Your Product Lives in

The Product Guy

Guest Post by: Peyvand Mohseni (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. You have a product; you are passionate about it, you believe in it, you want it to succeed and you want your users to benefit from its awesomeness. You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things.

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Driving new revenue: how real-time support improves conversion

Intercom, Inc.

The prevailing view of customer support is that it’s a cost center, and that companies are always looking to lower those costs. The problem with this train of thought: you’re missing out on revenue. At Intercom, we have learned that investing in real-time support, with response times under 5 minutes, can actually turn customer support into a revenue driver.

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Why Product Managers Should Learn to Love Deadlines

UserVoice

Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking and planning that would change the world if only reality would back off for a few mome

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Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Product Management University

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer success culture. Enjoy our March issue. In This Issue: Blog: High-Octane Product Management.

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How to Lead without Authority (a Product Manager POV)

The Product Guy

Guest Post by: Cornell Pineda (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Vikas Batra]. When I started my current product role last September, I had a textbook definition of what makes a great product manager. In my view, he or she should have these main skills: manage the release process and roadmap prioritization, be able to suggest technical solutions during discussions with developers, and be knowledgeable in all the tools and terminology of the Agile process.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Why Dale Carnegie, the grandfather of self-help books, endures in the digital age

Intercom, Inc.

Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. The title alone was a meme long before memes were a thing – the phrase became shorthand for the cultivation of a winning personality, especially in the pursuit of professional success. So how has the book remained such a bible for sales and marketing professionals?

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Why Product Managers Should Learn to Love Deadlines

UserVoice

Introduction. Product managers and deadlines have a complicated relationship for a wide variety of reasons. We often hate them because of the constraints that they put on us, the pressure that they exert on our development teams, and the oversight (sometimes verging on micromanagement) that comes along with them. Yet we accept them as a necessary evil, an imposition of the real world on our blue sky thinking.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

Is your B2B product easy to sell and easy to renew? My relationship with sales is one that has been the source of greatest strength and greatest friction in my career. More than once I’ve reminded myself that sales people deserve empathy too. I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean.

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If You Don’t Feel Like an Imposter You’re Doing Something Wrong by Rik Higham

Mind the Product

Summary: You’re not expected to know everything. The best way to help you and your team progress is to stop thinking about failure or success and to start working out how you can learn together. Seventy Percent of us Worry we Don’t Know What We’re Doing. We’ve all been in meetings where you feel like you’re the only person in a room that doesn’t know quite what’s going on.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale.

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Clean Up Corrosive Interpersonal Dynamics on Your Team with This System

First Round Review

Laura Gates has repaired interpersonal dynamics for orgs ranging from NASA to Shell Oil, from the military to tech giants. Here's the system she recommends to startups.

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What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts. I’m not saying any of this as some kind of unsubtle recruitment drive (I found the constant running up steps and punching frozen meat to be both humiliating and confusing) but to reveal where I am on my beginner’s journey into UX.

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The Many Hats of Product Managers

ProductBoard

One of the best things about working on a product management solution is getting to interact with so many talented product managers. In the past year alone, we’ve spoken with thousands of PMs who come to us looking for a better way to make product decisions. In our conversations, we’ve heard how product managers split their time listening to their users, prioritizing what to build next, and.

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The 25 Types of Innovation Dominating R&D Today

Innovation varies widely across sectors and organizations, creating value in diverse forms. Understanding different types is crucial for R&D teams to foster creativity and uncover missed opportunities. This guide explores 25 key types of innovation in management frameworks.

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Running a help center that retains more customers

Intercom, Inc.

Your help center is the home of all knowledge about your product. It gives your customers the information they need to break down their learning barriers and hopefully become expert users of your product. This makes it a critical retention tool. Our product teams sometimes ship more than 100 changes per day. If you develop and ship new features as often as we do, it’s vital that your articles help your customers keep up with the changes.

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The Benefit of Being Responsible for Product Messaging

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Product Messaging”. We are always looking for more product mentors from all around the world. Signup to be a Mentor Today! Check it out… About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions.

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Four psychology principles every UX designer should know

Userzoom

There’s a darn good reason why there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual roots in cognitive and behavioural psychology. Even though you no longer need to be a psychologist to be a user researcher, if you’ve arrived at a UX career through a path in visual design, you might be missing out on some core psychology knowledge to help you make better design decisions.

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All You Need To Know About UX Team Structure

UX Studio

Companies have finally started to take UX seriously. As more and more UX designers and researchers get hired to make products better, we must think about how to best organize them. What does the ideal UX team structure look like? Today, we answer all your questions! 1. What three main disciplines form UX? Let’s start out with the basics. If you’ve dipped your toes into the UX realm, you’ve probably met people of various different fields.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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You Must Be Confident of Your Value to Win at High Prices

Pragmatic Marketing

How confident are you and your sales team that your product is worth its price? The answer to that on e question is a fantastic predictor of how much you discount your product. People that don’t believe their product is worth it have a very hard time winning at high prices. Instead, they discount to a “reasonable” price. A highly profitable attitude and belief is that my product is so worth its price that I feel sorry for people who don’t buy it.

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Don’t be Afraid to Admit You’re Wrong!

Clever PM

One of Amazon’s prized leadership principles is “Be right, a lot.” And we should certainly strive for that as Product Managers, no matter what company we work for, or what product we’re working on. But there’s a corollary to that statement that’s equally important — that you’re not going to be right all the time. […].

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'Agile Qualitative Research' is not an oxymoron!

dscout People Nerds

People Nerd, researcher, and artist Carrie Yury on why we should stop thinking of “agile” as a loaded word.

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IDEO’s learning personas in action

The Product Coalition

You can’t learn about user needs from behind the screen, not really. To do design thinking credibly you have to get out there and start talking to humans. It’s not easy, but its worth it. I’ve talked to a few product managers and designers over the years and everyone wants to do more of this stuff, but they’re still chained to their desks. So what gives?

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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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How the Best Product Leaders Manage Without Authority

Pragmatic Marketing

Discover How the Best Product Leaders Manage Without Authority. Join Pragmatic Marketing instructor Kirsten Butzow and other product leaders as they share tips on how to manage up and push back when other areas of the organization demand product changes. You’ll learn about the importance of taking different approaches with different stakeholders, how to manage “must-haves” from the field, and the role that soft skills play in successfully managing without authority.

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Accessibility Testing: Tips & Best Practices From Industry Leaders

Userzoom

Learn about best practices for accessibility testing from two leading companies in their industries. Lots of companies want to conduct accessibility evaluations by conducting usability testing for people with disabilities. It’s the right thing to do, and companies genuinely want to be accessible to all. Sometimes, however, the challenge feels so steep that it’s hard to even know where to begin.

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Agile’s Impact on Product Management; SiriusDecisions 2018 Summit

Good Product Manager

Quick Survey: Agile’s Impact on Product Management. Favor to ask — if your company uses an agile development process, please take this quick 3-question survey. It’ll take only about a minute (literally!) and if you want you can provide your email address and I’ll share a summary of the results with you. In the amount of time you’ve spent reading this paragraph you could have nearly finished the survey, so please take 1 minute and respond to this survey.