Sat.Sep 10, 2022 - Fri.Sep 16, 2022

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What are its benefits? What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! If you’d like to learn more, grab a beverage of your choice, find a comfy seat, and let’s jump in!

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Your Product Might Not Be “The Product”

The Product Coalition

Warning! ? I don’t mean to confuse you… but maybe I do ??. I want to ask you, is your product really “the product?”. I don’t mean “is your product the right product?”. Nah that’s a topic for another day. “Is this playing?” This was exactly my facial expression when I stumbled on this video. It’s exactly week 1 of Digital Product Management: Modern Fundamentals a product management course by Alex Cowan of the University of Virginia.

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Prioritising customer needs with Dan Olsen

Mind the Product

In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. [.] Read more » The post Prioritising customer needs with Dan Olsen appeared first on Mind the Product.

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Expansion is not sold. It’s earned.

Gainsight

Data tell a story in customer success. . When interpreted and presented correctly, they reveal what you are doing right or wrong and where you need to improve. They can even tell you when a customer is optimally ready for expansions, upsells, and cross-sells. Data provides the trigger for your Customer Success organization to execute on those opportunity.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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It’s Never Black or White

The Product Coalition

As product leaders, we need to make so many decisions. Moreover, these decisions are hardly ever straightforward or simple. Here are a few techniques to help you decide nonetheless. Photo by George Becker on Pexels When I first chatted with Arik, the person who was about to become my husband less than 2 years later, he felt I was interviewing him for a job.

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. The Model. An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing.

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Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.

280 Group

For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? . Early in my career , I had a mentor tell me I should try P roduct M anagement.

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How Product Adoption Creates Recession-Proof SaaS Businesses

Product Management Today Submitted Articles

How do you make sure that your SaaS business lasts through recessions? The answer is product adoption. Let’s explore why and how product adoption can help you.

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Emojis mean business: The characters transforming business messaging

Intercom, Inc.

A slight raise of the eyebrow, folded arms, an inviting smile – face-to-face conversations are a lot more than a simple exchange of words. When people talk, the majority of what is being communicated isn’t in the words we use, but rather in non-verbal cues like body language, gestures, and tone of voice that help us clarify the intention of the speaker and give us a bit more context into the conversation.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Learnings from London: Critical thinking for product teams by Teresa Torres

Mind the Product

This week on our Learnings from London series, we go back to #mtpcon London 2017 to this illuminating talk by Teresa Torres. She shares a visual aid to help you focus your team’s energies and improve critical thinking. [.] Read more » The post Learnings from London: Critical thinking for product teams by Teresa Torres appeared first on Mind the Product.

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How to Calculate the Value of Your Retention Improvements

The Product Coalition

Calculating the return on investment (ROI) of improvements to retention can seem like a daunting or complex task. But, finding a simple way to articulate your ROI will make it easier for your team and management to understand, and will ultimately drive a better decision about the value of the improvements. The following formula is useful for determining whether to invest in a major new initiative, as well as giving you an outline of how much you can afford to invest.

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Pledge To Customers

svpg

An Empowered Product Team’s Pledge To Customers As a company moves from sales-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with customers. Most of those changes are not directly visible to the customers, as they involve how product teams do their daily. The post Pledge To Customers appeared first on Silicon Valley Product Group.

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Before Becoming Product

The Product Guy

Product Managers can often start out stronger if they come from another field first. Watch and learn more from product management expert, Benny Reich.

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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

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SUNDAY REWIND: Top tips for negotiating with stakeholders

Mind the Product

In this Sunday Rewind, Edward Scorcher, Chief Operating Officer of Agility in Mind delves into his favourite tips for negotiating with your stakeholders. [.] Read more » The post SUNDAY REWIND: Top tips for negotiating with stakeholders appeared first on Mind the Product.

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Deeply Understanding the Customer: How to Use Feedback to Enhance Your Product Intuition

The Product Coalition

As Product Managers, we make decisions every day. It’s the core of our job. We have many mental models, frameworks, processes, and tools to help us make better decisions, but in the end, no matter which technique we choose to use to make these decisions, what is fundamental are two things: 1. How we better understand our objective, and 2. Our context and how we communicate these decisions.

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Create More Management Ease with Continuous Flow and Lower WIP: Aging First

Johanna Rothman

Most managers I see feel a ton of pressure for delivery. The managers need to “deliver” more projects, products, and features. That pressure rolls down to the teams. Too often, the team hears, “Can you just do a little more?” That often leads to the so-called “quiet quitting” problem. The problem isn't quiet quitting.

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400: Product Mastery Now Community – with Chad McAllister

Product Innovation Educators

Three levers to create products customers love. I start episodes by saying, “ I’m so glad to be part of your journey towards product mastery so you can better develop products customers love.” Today I want to dig into that journey in detail. As a listener of this podcast, your journey in some way involves developing and managing products.

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Rerun: Building communities that work – Emily Webber on The Product Experience

Mind the Product

It can be tough, even at the best of times, to remain engaged at work – to find a community of people to share with and learn from. Emily Webber’s seen this in action and has started (and nurtured) successful communities both at work and at home. In this rerun podcast episode, she joined Lily and Randy to go deeper into how to build great communities with remote teams. [.

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There Is No One-Size-Fits-All: Ways to Apply Cloud eCommerce Solutions

The Product Coalition

Cloud eCommerce refers to the remote network practice of servers to use applications, store, and process data via the Internet. Let’s explore the technology. Have you switched to shopping for groceries and other suppliers on your mobile devices? Online shopping has transformed brick-and-mortar stores for various reasons. This shift in consumer shopping behavior has created opportunities for retailers to build their online platforms to drive sales and growth. eCommerce will benefit from cloud com

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Backlog recognized as Software Advice frontrunner in 2022

Nulab

What better way to wrap up the summer than with some exciting news and a round of thanks to our loyal users? The Nulab team is honored to announce that Software Advice recognized Backlog as a Top Kanban Tool in its 2022 Frontrunners report. Software Advice, a Gartner company, is a leading provider of advisory research for businesses navigating their software-buying journey.

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Customer Focus Examples and Ways to Improve Your Company’s Customer Focus

Userpilot

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. The benefits of a customer-focused company are enormous: higher retention rates , increased word of mouth, more customer loyalty, etc. Read on to learn more.

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The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Storymapping emerges as an invaluable pre-investment tool, enabling smarter decision-making, more accurate resource allocation, and enhanced scope control. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

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Roadmap prioritization is critical to realizing your product vision — here’s how to make it a reality

ProductBoard

Organizations need a clear line of sight into their strategy for success, and roadmaps play a pivotal part in the product development and delivery processes. A strong roadmap can offer: Transparency into the most important areas of focus that will contribute to business goals Asynchronous communication between teams to help them prioritize A clear statement of intent — documenting a path to.

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Promoting Services for Results: Three Types of Affiliate Marketing

The Product Coalition

Smart entrepreneurs running a thriving business understand there’s perpetually a lot they will do to form that business to grow. A technique of taking things to the following level is by finding an alternate stream of financial gain. Affiliate marketing is a method by wherever publishers earn a commission by promoting a product or service created by another merchant or publicist.

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Empowered by data: how to drive faster and more impactful product decisions

Product Management Today Submitted Articles

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15 Best Customer Experience Examples That Drive Customer Loyalty and Growth in SaaS

Userpilot

Customer experience examples are everywhere. And it’s no secret that a great customer experience is essential for: Engaging customers. Driving customer loyalty. Increasing WOM. Improving customer-led growth. But, not everyone can identify good customer experience when they see it. Hence we’re here to show you 15 of the best examples we could find. TL;DR.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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They’re back! 5 more dangerous animals of product management

ProductBoard

A special thanks to Dean Peters for collaborating with us on this project! It’s a jungle out there for product managers. So much of a jungle, in fact, that back in 2021, we compiled a list of the dangerous animals of product management. These are the stakeholders and situations that—if left untamed—can get in the way of your product plans.

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“Product Development Frameworks” aren’t helpful. Here’s something that is.

The Product Coalition

Here are some easy to follow, immediately usable steps to get you releasing products that your company and customers love! Continue reading on Product Coalition ».

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Best Productivity Tools: 6 That Stuck With Me

Nir Eyal

Since writing Indistractable, I’m often asked what tools and apps I personally use to get the most out of my day. But after years of research into the psychology of productivity, focus, and the causes of distraction, I’ve learned that there is no one magic tool. Rather, the best tool is the one you’ll actually use,which is why I only rely on just a few to be at my best.