Sat.May 11, 2019 - Fri.May 17, 2019

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What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Provide high-level instructions for executing the strategy.

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A content-first approach to product onboarding

Intercom, Inc.

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals. That’s a lot of heavy lifting for just a few bits of text. As it turns out, writing your onboarding is a real job, and it’s often harder than you might think.

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The Myth of First-Mover Advantage

ProductPlan

First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. When your competitors eventually show up they’ll be fighting over the scraps and expending way more effort trying to steal your current customers, with varying levels of success.

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What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles. But what if we ask these questions to the people they’re supposed to lead? What does a product manager think about this?

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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The art of the customer follow-up and delightful customer service

Intercom, Inc.

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple customer follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for anyone who works in customer support.

More Trending

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Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort.

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The Three Stages of Product Management Maturity

Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. Infancy – Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.

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Adversarial Product Management

The Product Guy

To make something great it needs to be forged through adversarial means. During this talk, you will understand what adversarial models are for yourself, your teams, and your products. We will touch on the various places that adversarial models are used in today’s world and how adversarial models (with compassion) creates great products. In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation on this topic.

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World Product Day: Product Metrics for Noobs by Jeff Patton

Mind the Product

World Product Day is here, and we’re already seeing great conversations happening around the globe! For many cities, it’s not too late to join your local meetup or celebrate with your team. In the meantime enjoy the insights coming out of our first meetup of the day – ProductTank Auckland. Happy #worldproductday! In the first talk of this year’s World Product Day at ProductTank Auckland, Jeff Patton sheds light on product metrics.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. (And maybe this is not unlike your everyday work life. So, please, feel free to make substitutions in this example for a Different Product.

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What Do Good Business Requirements Look Like?

Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.

Naming 100
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Product Success Requires Influence

The Product Guy

Influence is a key skill in product management. Maximizing your product’s and career’s success requires great influence. Watch as we learn more from product management expert, Kirsten Jepson.

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The State of Product in AsiaPac

Mind the Product

I’m quite excited about the future here. Seeing the speed with which the industry has changed- it has been amazing to be a part of, so I’m really positive about it. Silvia Thom, Senior Director of Product at Zalora. Asia may be the future for many areas of business and culture, but in product it feels like most of the thought leadership is coming from Silicon Valley.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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A behind-the-scenes look at building Product Tours

Intercom, Inc.

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. So I hosted our Director of Product Management Brian Donohue and Senior Product Manager Patrick Andrews on the podcast today to get the behind-the-scenes look at how this product came to life.

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What Do Good Business Requirements Look Like?

Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective.

Naming 100
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Incentivizing Leadership and Risk in Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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World Product Day special – Martin Eriksson & Emily Tate on The Product Experience

Mind the Product

From humble beginnings with 25 people in the back room of a pub in London in May 2010 looking for a group therapy session, the ProductTank meetups have grown to over 180 cities with hundreds of thousands of people signed up. We grabbed co-founder Martin Eriksson and Dallas organiser Emily Tate (now also US General Manager for Mind the Product) for a chat about developing the community, what makes it special, and why you – yes, you!

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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What is Product Leadership?

The Product Coalition

In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ».

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Why Product-Led Growth Is of Rising Importance

ProductCraft

Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,” written by Wes Bush, founder of Product-Led Institute. First off, what the heck is product-led growth? Initially coined by OpenView, product-led growth is a go-to-market strategy that relies on using your product as the main.

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7 Takeaways from ProductCraft 2019

ProductPlan

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious.

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So You Think You’re Ready to Hire a Marketer? Read This First.

First Round Review

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Collision of Product Management and Product Ownership

The Product Coalition

A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t get me wrong it’s great, we’re still friends?—?I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile.

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Servant Leadership for Product Managers

ProductCraft

Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value. Yesterday, product leaders grew out of a myriad. Read more » The post Servant Leadership for Product Managers appeared first on ProductCraft by Pendo.

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Why we ditched two-week sprints for a better product development process

Miro

Why we ditched two-week sprints for a better product development processRob McMackinLead Product Designer at SliteTwo-week sprints are ubiquitous at tech companies, with the assumption that they help teams ship products faster and better. Rob McMackin, Lead Product Designer at Slite, explains why his team moved away from this model, and provides a description of […].

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So You Think You’re Ready to Hire a Marketer? Read This First.

First Round Review

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.