Sat.May 11, 2019 - Fri.May 17, 2019

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy.

A content-first approach to product onboarding

Inside Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.

The Myth of First-Mover Advantage

ProductPlan

First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution.

What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles.

Innovate Faster with Metrics that Matter

Tracking the right metrics is crucial to innovating your products and growing your business. Written by Mixpanel’s Director of Analytics Strategy, Fatih Koca, get the tools, insights, and framework top companies use to define their product metrics.

The art of the customer follow-up and delightful customer service

Inside Intercom

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you.

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Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort. Product Management Career

Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. And maybe this is not unlike your everyday work life.

The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

What Monzo Learned From Scaling its Lending Team

Mind the Product

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

7 Takeaways from ProductCraft 2019

ProductPlan

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo.

Why Product-Led Growth Is of Rising Importance

ProductCraft

Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,” written by Wes Bush, founder of Product-Led Institute. First off, what the heck is product-led growth?

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

World Product Day: Product Metrics for Noobs by Jeff Patton

Mind the Product

World Product Day is here, and we’re already seeing great conversations happening around the globe! For many cities, it’s not too late to join your local meetup or celebrate with your team.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!

What is Product Leadership?

The Product Coalition

In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ». business entrepreneurship leadership product-management startup

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll

ProductCraft

This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising.

6 steps for conducting better product discovery

ProductBoard

In Hiten Shah’s article, My Billion Dollar Mistake, he writes about the process of creating KISSmetrics, which became a successful company that helped push the analytics category forward. However, before KISSmetrics, he encountered a few significant obstacles when starting previous companies.

The State of Product in AsiaPac

Mind the Product

I’m quite excited about the future here. Seeing the speed with which the industry has changed- it has been amazing to be a part of, so I’m really positive about it. Silvia Thom, Senior Director of Product at Zalora.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval

Product Innovation Educators

Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with product managers.

Servant Leadership for Product Managers

ProductCraft

Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

World Product Day special – Martin Eriksson & Emily Tate on The Product Experience

Mind the Product

From humble beginnings with 25 people in the back room of a pub in London in May 2010 looking for a group therapy session, the ProductTank meetups have grown to over 180 cities with hundreds of thousands of people signed up.

Nine Companies Share 30+ Best Practices for Creating Embedded Analytics Products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

How IoT to making mobile app development more interesting

The Product Coalition

IoT has been around the technology world for more than three and half decades; however, until the smart mobility introduced, it was mostly in the concept phase. Smartphones offered IoT the desired portability and connectivity. Undoubtedly, smart apps also received a lot from IoT.

Tactical Ideas for Agile Budgeting, Part 1

Johanna Rothman

Too often, organizations want to budget for an entire year. The managers run around for two or three months in advance of that fiscal year, attempting to predict a ton of things: Estimates for not-well-defined projects or features, Capital equipment or tool needs, “Headcount” aka, people needed. Then, the organization doesn't finalize the budget until after the year starts.

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What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

The Agile Arrow – a visual framework for managing complex sales deals

Inside Intercom

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!