Sat.May 11, 2019 - Fri.May 17, 2019

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy.

A content-first approach to product onboarding

Inside Intercom

Knowing your user’s story is central to a great onboarding experience – but how do you actually tell that story ? At some point you need to write the content of your onboarding: words, sentences, value props, the works. Ultimately, it’s the content that helps your users achieve their goals.

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The Myth of First-Mover Advantage

ProductPlan

First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution.

What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

The art of the customer follow-up and delightful customer service

Inside Intercom

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you.

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The Three Stages of Product Management Maturity

Proficientz – Product Management University

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.

Launch Your Product Management Career

Product Management Unpacked

Landing a job in product management requires specialized learning, real-world experience and one year of your time. The role of product manager is one of the top 10 hardest-to-fill jobs in the entire information technology sector, so expect to be well compensated for your effort. Product Management Career

Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. And maybe this is not unlike your everyday work life.

What Monzo Learned From Scaling its Lending Team

Mind the Product

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Product-Led Growth Is of Rising Importance

ProductCraft

Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,” written by Wes Bush, founder of Product-Led Institute. First off, what the heck is product-led growth?

Books 109

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval

Product Innovation Educators

Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with product managers.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

World Product Day: Product Metrics for Noobs by Jeff Patton

Mind the Product

World Product Day is here, and we’re already seeing great conversations happening around the globe! For many cities, it’s not too late to join your local meetup or celebrate with your team.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Servant Leadership for Product Managers

ProductCraft

Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

What Do Good Business Requirements Look Like?

Proficientz – Product Management University

What are the common characteristics that all good business requirements possess? Good business requirements are a true representation of how your target customers see themselves, without any bias to your products or services. One of the most challenging things for product managers is writing business requirements from the customer’s perspective. When you live, eat, sleep and breath products 24 x 7 x 365, it’s difficult to write business requirements without bias.

Naming 100

The State of Product in AsiaPac

Mind the Product

I’m quite excited about the future here. Seeing the speed with which the industry has changed- it has been amazing to be a part of, so I’m really positive about it. Silvia Thom, Senior Director of Product at Zalora.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll

ProductCraft

This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising.

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses.

What is Product Leadership?

The Product Coalition

In a world of uncertainty, good product leadership may be the most important ingredient in building a high performing team. Continue reading on ProductCoalition.com ». business entrepreneurship leadership product-management startup

World Product Day special – Martin Eriksson & Emily Tate on The Product Experience

Mind the Product

From humble beginnings with 25 people in the back room of a pub in London in May 2010 looking for a group therapy session, the ProductTank meetups have grown to over 180 cities with hundreds of thousands of people signed up.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

GDPR Turns 1: Have Businesses Kept Up?

Revulytics

During May 2018, as its deadline inched closer, Google searches in the United States for information around General Data Protection Regulation (known as GDPR) topped separate searches for Kim Kardashian and Beyoncé, according to the European Commission.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

The Agile Arrow – a visual framework for managing complex sales deals

Inside Intercom

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals.

7 Takeaways from ProductCraft 2019

ProductPlan

Last week I had the pleasure of attending the ProductCraft conference , a one-day event for product managers in San Francisco. For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.