Sat.Feb 16, 2019 - Fri.Feb 22, 2019

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Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

Marketing 186
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Product engagement: the most important metric you aren’t tracking for your SaaS business

Intercom, Inc.

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. The entire model is dependent on product engagement. In short, creating a method for scoring engagement is essential for every SaaS business.

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How our Success is Killing us by Matt Stratford

Mind the Product

In this ProductTank London talk, Matt Stratford, Senior Product Manager at Elsevier, shares a reminder that the Earth cannot sustain the level of consumption our modern society has built. For the sake of the planet, Matt suggests “product management for good”. Product managers are among the most entrepreneurial people in the world and embody the spirit of capitalism more perfectly than any other profession out there.

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Product Manager Salary Data in 2019

280 Group

This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors such as location, experience and industry to match your situation. The Product Management profession has come a long way in the past few decades – it used to be misunderstood and undervalued.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

Customer centricity and customer experience management are the hot topics of this year’s business conversations. These themes are only going to become more prominent not just in mobile, but across all channels. As such, it’s not enough for companies to send communication into a vacuum. They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions.

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Podcast: Roadmaps, OKRs, Vision and Prioritisation with Bruce McCarthy

Mind the Product

Bruce McCarthy was the president of the Boston Product Management Association, is the founder of consultancy Product Culture and co-wrote the book on roadmapping, Product Roadmaps Relaunched. He joined us live at the Mind the Product Leadership Forum to chat about how he builds his own roadmaps, prioritisation, product vision, OKRs and quite a bit more.

Vision 176
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10 apps every sales team should know about

Intercom, Inc.

“Time is money.” Never does that phrase ring more true than when you’ve wasted days going back and forth over email to coordinate a sales meeting or spent hours manually copying and pasting data between tools. As a sales rep, your focus should be on hitting your number, but oftentimes, you find yourself dealing with day-to-day tasks that take time away from what’s most important: selling.

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Value-Based Product Roadmaps: They Should Mirror a Customer Org Chart (Video)

Product Management University

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. View the short video to learn the most important questions your roadmaps have to answer, both internally and externally, and what people really want to know when they ask, “What’s on your roadmap?

Roadmap 138
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Product Managers, It’s time we remove the training wheels

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Moving from project-based thinking to product-based thinking is an essential part of delivering a successful digital transformation. What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? What is Digital Transformation? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper.

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Product design is about cost-benefit analysis

Intercom, Inc.

Product design is about cost-benefit analysis. How useful is something versus how hard is it to do. Here’s how I think of it: The cost-benefit analysis of features. Every type of feature can be identified as belonging to one of four quadrants: low reward and low effort; low reward and high effort; high reward and low effort; and high reward and high effort. .

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Video: The Style of Product Management

Sachin Rekhi

Video: The Style of Product Management. Slides: The Style of Product Management. Essays: The Art of Being Compelling | Engaging in Product Debates. In January I was invited to Atlassian to share my wisdom on product management with the global product organization. I decided to delve into the style of product management, covering some of the critical soft skills that are so crucial for the success of product managers.

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A Missing Product Tool

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Changing the Weather Inside your Organisation by Tom Loosemore

Mind the Product

In this #mtpengage Manchester talk, Tom Loosemore of Public Digital talks about how to create the right climate internally to do “good” product management, as often, it’s the internal climate that’s more than half the battle of building good products. To start, we first have to understand what we mean by digital. Public Digital define this as: Applying the culture processes, business models, and technologies of the internet era to respond to people’s raised expectations.

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The One Fitness App That Hooked Me For Good

Nir Eyal

Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up. We buy ridiculous gadgetry to get in […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Sachin Rekhi is the founder and CEO of Notejoy , and a prolific blogger on product management. In this Path to PM post, Sachin and I discuss five practical paths to product management. Listen to our podcast here, or read the transcription below! How did you first break into product management? As an undergraduate at UPenn, I was originally planning to move into software engineering on graduation.

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The Full Conversation, Everything On and Around Product

The Product Guy

Check out the full-length conversation on everything in and around product with Melissa Perri, The Best Product Person of 2017. Take a moment and congratulate The Best Product Person of 2017: Melissa Perri. ( tweet ). Thank you to everyone who participated, nominated, interviewed, AND passed on the word! Nominate your pick for The Best Product Person 2019 right now!

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Product Management Fears and how to Face Them

Mind the Product

In general we product people are a courageous bunch, but beyond our confident exteriors can reside a few honest (and I would argue, healthy) fears with which we wrestle, whether we admit to it or not! I have a secret, not one I talk about often, if at all. Yet it preoccupies me as I commute to work, eat my lunch, or sit in the office… what if I am the only person who struggles with product management?

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5 Product Management Books to Read in 2019

ProductPlan

One of the greatest things about the product management space is the wide availability of game-changing information out there. We’re thrilled by the sheer volume of product management books published each year. And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact.

Books 88
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Conversion Optimization Glossary

AB Tasty

Whether you’re new to Conversion Optimization or trying to brush up on your skills, there’s a lot of CRO terms that you may not be familiar with and need to master for the success of your website. This article was originally posted on AB Tasty as Conversion Optimization Glossary.

Article 85
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AI in Business

Pragmatic Marketing

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )? And while our robot overlords as still a few decades away (depending on which movie you’re watching), AI is very much in the present, and growing more and more popular with businesses every day. But how does AI work in business?

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A Comprehensive Checklist to Revamp Your Website & Increase Profitability

Unlock the power of a well-designed website with our eBook, 'Comprehensive Checklist: A Guide to Website Redesign.' Crafted by Brucira and ruttl founders, it's your ally in reshaping your digital presence. Welcome to a transformative journey!

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The Outstanding Speakers at #mtpcon San Francisco 2019

Mind the Product

Mind the Product returns to San Francisco and the famous Davies Symphony Hall on July 15-16. 2019 promises to continue our run of amazing conferences, with a pre-conference Leadership Forum, even more workshops, more networking events around the conference, and more fun than ever before. As always the core of the conference is our line-up of brilliant speakers, and the insights and stories they bring to the conference is what starts all those conversations.

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Transitioning from Managing Products to Managing Product Managers

ProductPlan

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? You’re smart to look into this. The responsibilities of product leadership and the skills required, are very different those of a product manager. Managing product managers can be an exciting and rewarding career.

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The One Fitness App That Hooked Me For Good

Nir Eyal

Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they […] The post The One Fitness App That Hooked Me For Good appeared first on Nir and Far.

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AI in Business

Pragmatic Marketing

Is it just us, or do you think of robots taking over the world whenever someone mentions artificial intelligence (though probably not this one )? And while our robot overlords as still a few decades away (depending on which movie you’re watching), AI is very much in the present, and growing more and more popular with businesses every day. But how does AI work in business?

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A Tale of Two Case Studies: Using LLMs in Production

Speaker: Tony Karrer, Ryan Barker, Grant Wiles, Zach Asman, & Mark Pace

Join our exclusive webinar with top industry visionaries, where we'll explore the latest innovations in Artificial Intelligence and the incredible potential of LLMs. We'll walk through two compelling case studies that showcase how AI is reimagining industries and revolutionizing the way we interact with technology. Some takeaways include: How to test and evaluate results 📊 Why confidence scoring matters 🔐 How to assess cost and quality 🤖 Cross-platform cost vs. quality tr