Sat.Oct 06, 2018 - Fri.Oct 12, 2018

Products, Not Projects

ProductCraft

Here’s a fun party trick: next time you have the occasion to introduce a product manager, refer to them as a project manager. Then run! You’d better run because, for many product managers, these are fighting words. It’s not that they have anything particularly against this role.

The Best Continuous Discovery Teams Cultivate These Mindsets

Product Talk

Last week, I was in Cleveland for the Industry Product Conference. I spoke about the three mindsets that help a team find success as a continuous discovery team. My slides and script are below. Enjoy! Becoming a successful discovery team. Product management is changing.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Let’s Start With Some Context.

3 Proven Ways To Help Your Sales Team Beat Quota

The Secret PM Handbook

Co-opting product management into sales. My good friend Geoffrey Anderson ( @ganders2112 ) recently wrote about a situation we product managers sometimes find ourselves in. When sales are not going well, company leadership might ask product management come in to help hit the numbers.

Nine companies share 30+ best practices for creating embedded analytics products

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

What if Other Groups set Prices

The Product Bistro

One of the most difficult part of a product manager’s job is pricing. Too low and you don’t make enough money (or leave money on the table), too high, and the product fails to take off. Getting it just right is part alchemy, part luck, and often just a bit of a guess. There are […]. product management pricing

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How to Find Competitors’ Prices

Pragmatic Marketing

The formula for “value-based pricing” is simple. Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value.

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

Apple Product Managers Change When They Release New Phones

The Accidental Product Manager

Apple has decided to offer different products at different times Image Credit: Matt Madd. Let’s talk about the product that you are responsible for. How many different versions of that product are you currently offering?

Introducing Answer Bot: instant resolutions and happier customers

Inside Intercom

Today we’re launching Answer Bot , an intelligent bot that automatically and instantly resolves your customers’ most common questions.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

You Know you are unfit for Product Management when.

NextBigWhat

As part of our Product Management course, I often end up talking to a lot of aspirants who look at product management as the next big career move and a move which will make them famous, rich, sexy and have a (more) meaningful career (not sure of the order though). Most of the product management […]. The post You Know you are unfit for Product Management when. appeared first on NextBigWhat. Product Management trending

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

Revulytics

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”.

The end of navel gazing

Inside Intercom

Earlier this year I gave a talk at UX London, and it’s no exaggeration to say that it felt like it had taken me my whole career to write it. The talk tackles the assumption among many designers and UX people that UX should be at the center of their company.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook today!

Why do you Need to Rethink Your Analytics Strategy?

Mind the Product

Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your software. As a result, the platforms are packed with features and very easy to use.

Professional Spotlight: Adam Fisher-Cox of Talent Inc.

Appsee

When they’re designed right and with a user-centered mindset, mobile apps can make our lives better. For example, some apps can take a stressful moment and making it easier to deal with, or help annoying errands or tasks get done more efficiently.

The Messy Middle by Scott Belsky

Sachin Rekhi

I just finished reading The Messy Middle by Scott Belsky and highly recommend it for product managers at both startups and established tech firms. Scott Belsky shares his lessons learned optimizing and enduring the messy and unsexy middle every product goes through before (hopefully) thriving.

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PREACH – a framework for perfecting your customer support tone

Inside Intercom

Often in life, it’s not what you say but how you say it that makes all the difference. This is even more true in a customer support conversation, so getting your company’s tone just right is incredibly important.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

5 Tips for Product Managers Who Want to Influence Quickly

Mind the Product

Today, attention is our new currency. With endless distractions, how does anyone get anything done? For product managers leading the execution of a product, working with an inattentive, context-switching development team is a struggle. This is why developing strong influencing skills is crucial for product managers. While many articles provide advice on ways to influence, they do not explain how to influence quickly.

Is CSAT, NPS, or CES a Better Measure of Customer Sentiment?

ProductCraft Debates

Hearing what customers really think about your product is a double-edged sword. On the one hand, it is the most important piece of feedback that will push your product forward. On the other hand, the truth can sometimes hurt. Either way, product managers are a tough bunch, and they seek customer feedback wherever they go, warts and. The post Is CSAT, NPS, or CES a Better Measure of Customer Sentiment? appeared first on ProductCraft by Pendo

Design Thinking doesn’t guarantee success: Here is how to make sense of it

NextBigWhat

Design thinking doesn’t guarantee success. It does, however, up your chances of success. It also allows you to fail forward i.e fail but with holistic insight of why things went wrong and what can be fixed in the future. Deepa Bachu, the CEO and Cofounder of Pensaar spoke at the ProductGeeks Conference 2018 on the […]. The post Design Thinking doesn’t guarantee success: Here is how to make sense of it appeared first on NextBigWhat. Product Management designthinking

How the Unconscious Motivates Online Conversions

AB Tasty

As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, Read more. This article was originally posted on AB Tasty as How the Unconscious Motivates Online Conversions. Conversion Optimization

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

16 Product Management Quotes to Leave You Inspired

Apptentive

Let’s be real: product management can be challenging.

Acing the Product Management Interview – What They Don’t Tell you

Mind the Product

Stop me if you’ve heard this one before: What’s your favourite product, and why? Or how about: You have to launch a new product for X. How do you determine the total and addressable markets, and what steps do you take to fill that need? How do you determine pricing? I hate these questions. I hate them as an interviewer, because they don’t tell me anything about what it’s like to work with you, how you’re going to help me, or why I might want to hire you.

Lessons from Coinbase’s Wild Ascent: Four Rules for Scaling

First Round Review

Engineering leader Varun Srinivasan had a front-row seat as Coinbase scaled to meet an explosion in demand for cryptocurrencies. Here, he shares the four org design rules they relied on to gear up for hypergrowth. Continue reading at First Round Review »

How Are You Analyzing and Adjusting to the Mobile Shopper?

Birst BI

Every retailer is facing a similar challenge.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI. Brought to you by Logi Analytics.

Automate Habits

The Product Coalition

I love this story so much: The brilliance of the cash register was that it automated ethical behavior by making stealing practically impossible. Rather than trying to change the motivations of his employees, Patterson used technology to make the preferred behavior automatic.

Of the ‘Unknown Unknowns’ and the ‘discovery’ stage in Design Thinking

NextBigWhat

When you set out to study your customers, you must keep an open mind about the questions that need answering, for you might not even have the right questions. The ‘unknown Unknowns’ Deepa Bachu, the CEO and Cofounder of Pensaar spoke at the ProductGeeks Conference 2018 on the design thinking process that has enabled her […]. The post Of the ‘Unknown Unknowns’ and the ‘discovery’ stage in Design Thinking appeared first on NextBigWhat.

Starting a Product Organization Transformation, Part 6

Johanna Rothman

I’ve been thinking about my clients who’ve had success moving from a project-based/resource-efficiency organization to a product-based/flow efficiency organization. They had these things in common: A senior person made it safe for the managers to create experiments.