Sat.Jul 20, 2019 - Fri.Jul 26, 2019

Product Focus Funnel

The Product Coalition

A guiding framework for understanding the ‘Why’, defining the ‘What’, and making big ideas a reality. Continue reading on ProductCoalition.com ». startup technology product-management business entrepreneurship

The Big Impact of Cognitive Bias on Our Teams, Our Customers and Our Products

bpma ProductHub

by Davide Cis and Neil Baron – Do you remember that time when you thought you had it all figured it out, but your product launch still fell short of expectations and sales did not materialize? How your product failed, despite giving customers exactly what you thought they wanted?

Dear Strategy: 091 The Business Of Roadmaps

Dear Strategy

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term!

How to Evaluate and Create Great Product Management Teams

280 Group

Join us for our webinar on July 26th, Becoming Expert: Are you the Product Leader your team needs? where we’ll tackle what it takes to create great teams in more detail. When I think of product or market-oriented teams, I think about meetings.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Thank you for Coming Together to Hone our Craft at #mtpcon SF 2019

Mind the Product

Last week we gathered 1,650 passionate product people from 34 countries around the world in San Francisco for two days of learning, sharing, and honing our craft.

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Three Product Demo Mechanics That Keep Buyers Engaged

Proficientz – Product Management University

Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales situations, the goal of every product demo is to create an urgency to buy!

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11 tips for effectively screening test participants

Userzoom

Screening the ‘right’ participants is the most important part of conducting effective user research. The right participants are able to provide you with the type of valid feedback that could assist with some meaningful improvements to your design.

Outcomes Over Outputs – Josh Seiden on The Product Experience

Mind the Product

A nice bit of serendipity this week: this week’s guest, Josh Seiden, had his new book ( Outcomes Over Output ) recommended in last week’s episode by guest Rich Mironov.

Books 153

Q&A with Nir Eyal, Bestselling Author of “Hooked: How to Build Habit-Forming Products”

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

The Aha! Moment Guide in Product Onboarding

Userpilot

Are your users struggling to find value in your product? Is your activation rate lower than you need it to be? Maybe your users are simply abandoning your product? If any of those are true, then it sounds like you need to find your product’s Aha! moment.

Foundations to build on: Intercom’s principles for building product

Inside Intercom

Clear guiding principles are the best way to scale a team while keeping them aligned. Without a set of principles, organizations begin to fracture.

How to Fall out of Love With Your own Idea by Mirkka Lansisalo

Mind the Product

In this talk from MTP Engage Hamburg I look at how we can become blinded to the faults of our own ideas, and how a collaborative organization culture can help to overcome this.

Agile 140

What’s The Difference Between Feature Flags and Other “Flags” in Software Engineering?

Split

When I hit the road and chat with people at shows and meetups, I’ll often ask, “Do you use feature flags?” More often than not, the answer is “Yes.” I used to think this meant feature flags had achieved near-universal adoption.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Venn Diagram: A Comparison of Product-Related Roles

ProductCraft

What is a product manager responsible for? What about a product MARKETING manager? And where does the growth role fit in the product org? We created this handy Venn diagram to compare and contrast the various responsibilities of three product-related roles: PM, PMM, and growth.

Intercom on Product: The principles behind how we build

Inside Intercom

Today’s episode of Intercom on Product is all about principles. We use product principles a lot in Intercom to guide us, in terms of how we build, what we build and how we make decisions.

What we Learned at #mtpcon San Francisco 2019

Mind the Product

In the fifth year of #mtpcon San Francisco, 1,700 product people came together to celebrate our craft and learn from each other. Here is a look at what we learned from this year’s line-up of speakers: Product Challenges are Universal.

UX Wars: Top 5 Democratic nominee candidate websites, ranked

TryMyUI

Taking a look at the top 5 polling 2020 Democratic nominee candidate websites and ranking their usability from worst to best. The post UX Wars: Top 5 Democratic nominee candidate websites, ranked appeared first on TryMyUI Blog.

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Certify Inc./Chrome River’s Co-CPO on leading a product organization spanning multiple brands

ProductBoard

Welcome to our Age of Product Excellence series — a deep exploration of the Product Excellence Methodology, the product leaders who practice it, and the excellent products that result.

20 Examples of Excellent Lead Generation Forms

AB Tasty

How do you turn your website traffic into leads? Check out these 20 lead generation form examples for some high-converting ideas. This article was originally posted on AB Tasty as 20 Examples of Excellent Lead Generation Forms. Conversion Optimization Landing Page

Insights From the #mtpcon San Francisco Product Leadership Forum

Mind the Product

As product management evolves, so do the challenges and questions facing product management leaders. At last week’s #mtpcon San Francisco Product Leadership Forum, senior product professionals got together to discuss the current hot topics of career paths, talent management, and psychological safety.

How The Yum Product Managers Are Adapting To A Changing World

The Accidental Product Manager

Fast food markets change very fast Image Credit: Amber Case. I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about?

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Hiten Shah on identifying customer needs using stories

ProductBoard

Written by Hiten Shah, Co-Founder at FYI, Product Habits, Crazy Egg, and KISSmetrics, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Crazy Egg gave me the product bug.

I Asked 100 Founders, CEOs and VCs About Career Transitions — Here’s What I Learned

First Round Review

After founding and scaling LendUp for seven years, Sasha Orloff decided to step down as CEO. He shares his journey and his illuminating takeaways about career transitions, structuring time off and founder life after the startup. Continue reading at First Round Review »

Why Authenticity Matters in Your Product Management Job Hunt

Mind the Product

In January 2019, LinkedIn published the 15 most promising jobs for the year. Product owner ( 87% YoY growth ) and product manager ( 29% YoY growth ) both made the cut.

Eyes on the future – How to predict your revenue with sales forecasting

Inside Intercom

We all know it’s impossible for a sales team (or anyone for that matter) to predict the future. But with rigorous sales forecasting, they can actually get pretty close.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Sticking to Your Product Vision Means Saying “No”

ProductPlan

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” This particular aspect of product management requires PMs to do what most people find uncomfortable… say “no.”.

Guaranteed Conversion With These 9 Landing Page Design Elements

UX Studio

Wanna generate leads? Or perhaps sell your products? Or simply collect data? You must have an enticing landing page design! A platform which – hence the name – acts as an arrival point in undiscovered terrain for curious users who land there after clicking on an ad in search of information.

4 Product-Driven Steps to an ArtificiaI Intelligence Roadmap

Mind the Product

What’s so transformative about artificial intelligence (AI), anyway?