2018

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Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs. Even though their MVP will only include a fraction of their near-term vision, Pam wants two weeks to work through the design of the near-term vision, as she’s worried if they build piece by piece, they’ll end up with a Frankenstein user experience.

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Business Leaders look to Product Culture

bpma ProductHub

By Bruce McCarthy – I was completely wrong about the Business of Software conference.

Events 391
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The impact of poor leadership in an organization

Lead on Purpose

Guest post by Jennifer Birch In business, being a leader doesn’t just fill a job title.

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Live chat for business: everything you wanted to know about live chat but were afraid to ask

Intercom, Inc.

A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. Think about the way that you talk to people every day. If you’re anything like me, you use iMessage to talk to your family, WhatsApp for your close friends, and you probably spend your entire day on Slack talking to your teammates at work.

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The Best Product Strategy Is a Customer-Facing Portfolio Strategy

Speaker: John Mansour - President, Product Management University

You know that sinking feeling. You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic! It’s a scenario that’s all too familiar and it exemplifies one of the biggest struggles with individual product strategies.

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How Warby Parker Makes Every Point In Its Employee Lifecycle Extraordinary

First Round Review

Warby Parker is known for being a wonderful place to work. Here, Co-founder Dave Gilboa breaks down exactly how they've constructed this culture.

More Trending

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What’s Your Core Competency?

Clever PM

I’ve always been a big fan of the concept of a “core competency” or “distinctive competency” — the one thing that you, your product, or your company does better than anyone else, and that is difficult to easily replicate. Unfortunately, I find that far too few organizations really understand, at a deep level, what this […].

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The Best Product Person of 2018 is…

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 9th annual winner of T he Best Product Person is … Brian Crofts. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2018: Brian Crofts. ( tweet ).

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. Duh. But what does “usable” mean? Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revo

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Hiten Shah on how to avoid common pitfalls of product development

Miro

Hiten Shah on how to avoid common pitfalls of product development In today’s fast-changing business environment, it’s critical to consistently come up with valid product ideas, scale them and move forward to create the future for your customers. That’s a tough goal, but San Francisco-based entrepreneur Hiten Shah has mastered the art, even with a team that’s distributed […].

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West

Daniel Elizalde IoT Blog

Josh Pederson, Director of Product Management at Ayla Networks shares his approach to managing Ayla’s IoT Cloud Platform. Subscribe on iTunes | Android | Stitcher | Tunein | Google Play Topics we discussed in this episode: Josh shares his background, and how he arrived at where he is today. Josh talks about the Ayla platform […] The post IoT Product Leadership – Episode 01: Cloud Platforms and the IoT Wild West appeared first on TechProductManagement.

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Why Engineers Should Participate in Discovery

Product Talk

Are you inviting your engineers to participate in discovery with you? If yes, do you get pushback from them? Does your organization prefer that your engineers only write code? Marty Cagan , in Inspired , argues, “If you’re just using your engineers to code, you’re only getting about half their value.” I couldn’t agree more. But too often we equate the value of an engineer with the code that she writes.

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Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing. This article was originally posted on AB Tasty as Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season.

Marketing 111
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What’s next for marketplace startups? Reinventing the $10 trillion service economy, that’s what.

Andrew Chen

[Dear readers, this essay is on the future of marketplaces. Is there still room for marketplace startups to innovate? We answer, emphatically, yes! Am excited to share a vision on the past and future of the service economy, in a collaboration by my a16z colleague Li Jin. From “Unbundling Craiglist” to “Uber for X” – we lay it all out in a single framework.

Startups 111
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Identify Assumptions, Hypothesize Quickly: Generating Useful Feedback to Improve Your Product

Speaker: Scott Sehlhorst - President of Tyner Blain, Product Management and Strategy Consultant

What we build are features, intended to add value for our customers and advance our company's financial goals. To know what to measure, you have to unearth your assumptions of how each feature will make things better, and form testable hypotheses. See how to build an impact map, understand leading indicators, and write disprovable hypotheses - which are the inputs to your experimental design.

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Your guide to a successful live chat support implementation

Intercom, Inc.

Live chat is a powerful tool , but only when it’s used properly. If you want to support customers with live chat, you’ll need to make smart decisions about where it’s added to your site, how your customer service team will use it, and how it integrates with your other support processes. We’ve put together this guide to help you not only successfully implement live chat on your website, but also to offer the right kind of experience for your customers.

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My Lessons from Interviewing 400+ Engineers Over Three Startups

First Round Review

Engineering leader Marco Rogers (Lever, Yammer, Clover Health) debunks some of the most common recruiting tropes and walks through his four top interviewing practices for startups.

Startups 111
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Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. This reformatting was always an attempt to make the roadmap work harder: to bring more focus, communicate more effectively with stakeholders, keep a growing team joined up. One of many, many roadmaps.

Roadmap 193
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When Push Comes to Shove – Picking Your Battles

Clever PM

In many organizations, conflict is part and parcel of the culture — some conflict can be constructive, some destructive, but most of it can just be downright annoying. And, because we often sit right in the middle of all of the random agendas, battles of ego, and emotional storms that can rage throughout the company, […].

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Value-Driven AI: Applying Lessons Learned from Predictive AI to Generative

Speaker: Data Robot

Enterprise AI maturity has evolved dramatically over the past 5 years. Most enterprises have now experienced their first successes with predictive AI, but the pace and scale of impact have too often been underwhelming. Now generative AI has emerged and captivated the minds and imaginations of leaders and innovators everywhere. Join our DataRobot experts to reflect on lessons learned from helping hundreds of enterprises grow their AI maturity over the past 5 years.

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Product Management Process is Understanding

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Healthcare UX Trends – Design Challenges Worth Taking In 2018

UX Studio: Product Management

I love designing healthcare UX. The health-tech sector is among the fastest growing in the world today, making the stakes super high. With innovation happening every day, what usability challenges come with it for UXers to solve? We made a list of the top six. We at UX studio have a long history with healthcare UX. When I started here as a designer, guess what happened?

UX 135
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Summer Kim on the best ways to approach user research

Miro

Reading time — 11 min Summer Kim on the best ways to approach user research User research plays a critical function when you are building tech products and services. This practice helps teams understand the user’s perspective, including their unmet needs, delights, and pain points, but also how they connect to the brand and product […]. The post Summer Kim on the best ways to approach user research appeared first on RealtimeBlog | A blog by RealtimeBoard.

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IoT Framework for Product Managers

Daniel Elizalde IoT Blog

In this post, I present an IoT framework to help Product Managers tackle the complexity of IoT products. This framework provides an easy-to-follow structure to uncover requirements at each layer of the IoT stack, including business decisions, technical decisions, and more. Product Management for an Internet of Things product can be very daunting and confusing, even for […].

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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption.

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6 Guiding Principles for Effective Product Discovery

Product Talk

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. Our students work on challenges like improving employee engagement, encouraging knowledge sharing between teams, making meetings more effective, and so on.

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How to Build Product-Oriented Engineering Teams

Amplitude

Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. They look at the full picture to understand the value and impact of what they’re building. They talk to customers. And they rigorously analyze and measure the performance of features to unearth opportunities to improve.

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Growing startups and evaluating startups share common skills. Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. This was a big moment for me, and the result of a long relationship that began a decade ago, when Horowitz Andreessen Angel Fund funded a (now defunct) startup I had co-founded.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

You might be familiar with Scott Brinker’s famous martech landscape slide. Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.

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Powering Customer-Centric Experiences with Data

We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.

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How Superhuman Built an Engine to Find Product/Market Fit

First Round Review

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

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Quantifying Qualitative Research by Leisa Reichelt

Mind the Product

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking to customers at all.

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Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […]. The post Fundamental Attribution Error: Why You Make Terrible Life Choices appeared first on Nir and Far.

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