2015

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. We had a great turnout of over 1500 people in the session – with not nearly enough time to answer all of the questions.

The Keys To Productive Brainstorming

Street Smart Product Manager

Let’s face it: brainstorming has gotten a bad rap. And deservedly so. How many of us have been part of a “brainstorming meeting” that turned out to be a total waste of time? Too many people. A purposeless agenda. Meandering conversations that go nowhere. And no follow-up afterward. Sound familiar? In fact, doesn’t “brainstorming meeting” … Continue reading The Keys To Productive Brainstorming.

Trending Sources

The Alternative to Roadmaps

svpg

I have always loved the General George Patton quote: “Don’t tell people what to do; tell them what you need accomplished, and you’ll be amazed at the results.” ” Unfortunately, typical roadmaps do just what the General warned against – they tell the team what to do.

What’s Different about Managing SaaS Products?

On Product Management

By Felicia Anderson SaaS provides a treasure trove of new user insights. As customers adopt Software as a Service (SaaS) in record numbers, those software providers that effectively leverage SaaS’ unique advantages will move into industry-leading positions. Companies that fail to do so will lose competitive ground. Here are 3 areas that every SaaS product […]. Guest Blogger Intuit Metrics Product Management SaaS/Cloud Strategy User Experience

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

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Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis

Good Product Manager

Identifying Non-Customers for “Customer” Interviews. One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them.

UX 21

The Importance of Mentoring

Product Management and Strategic Marketing

Today is #MentoringMonday, which made me think about the importance of mentoring. As you know, mentoring can have a profound impact on one’s career. I have been on both sides, as a mentor and as a mentee. As a mentor you are the sounding board, you are there to provide advice, critique, and help get your mentee to the next level; be it on the product side or on the professional side.

Achieve continuous lean product discovery

Product Warrior

This week I had a blast attending London Product Club where I listened to product professionals share their real world stories. A common challenge involved how to manage the logistics of continuous lean product discovery to maximise learnings and drive high value cost effective delivery.

Agile 19

The Business Value of Product Management — An Object Lesson

Product Management 2.0

This post was originally published on On Product Management. As much as we may focus on the role of Product Managers in building great products, it’s equally important to focus on the role Product Management plays with other groups in the company and top-line revenue overall.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?

You Won’t Believe What These Five Lenses Can Show You About Your Product

Tyner Blain

Fundamentally, product management requires you to assess, synthesize, and prioritize the needs which drive the creation of your product in the context of three main objectives: desirability, viability, and feasibility. While laudable, these objectives are too abstract to be actionable.

5 Indispensible Habits Of Great Product Leaders

Street Smart Product Manager

As a product management leader, there are many demands on your time. It’s easy to get sucked into working on the most pressing issues and on meeting other people’s expectations. As “do-ers”, it’s in our nature to jump on these issues immediately.

Innovation vs. Execution

svpg

In my last article I discussed how we need to simultaneously learn fast in product discovery, yet still release with confidence in product delivery. I got a very good response from this article, as well as many questions as to how teams can get better at one or both. This quickly gets into a very deep discussion of culture. You can think of this as the characteristics of a strong innovation culture, versus those of a strong execution culture.

Feeding the product team using “pull”

On Product Management

As soon as somebody says you’re spending too much time on something, you’re on the right track.—Bob Bob Lefsetz, American music industry author. There are two approaches to delivering stories to your product team: pull and push. Typically, product managers and executives “push” more and more requests to the developers. Even though the team already has […]. Agile Development Development SteveJ

Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?

Fighting Shiny Object Syndrome

Product Powers

Brenda rushed over from her desk in the sales pit. She was clearly excited. She’d uncovered an opportunity to partner with a local firm that would distribute our free demo to a few thousand of their customers and she was convinced it would be an easy way to generate a lot of new business quickly.

A Trello template for your Product Backlog

Folding Burritos

Since publishing my article on how to organize a large product backlog , I got a lot of questions from readers that wanted more details on the workflow and how to set it up in Trello.

A Practitioner's Guide to Net Promoter Score (NPS)

Sachin Rekhi

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty.

Product Management Technologies; Five Essentials for Strategic Product Management; Planning Assumptions for 2016

Good Product Manager

We’ve been busy at SiriusDecisions with a lot of new research and resources for b-to-b product management leaders and product managers: The ABCs of Product Management Technologies. In my first post for the new SiriusDecisions Marketplace, I cover The ABCs of Product Management Technologies. This is a great overview of the landscape of tools and applications available for product managers, where I cover the four main areas of product management technology we are following at SiriusDecisions.

2015 Year In Review – Hardcore Product Management

PM Hardcore

Looking back over 2015 on this blog, I see quite a lot of meaty content! The topics have been hardcore product management-related. I hope you’ve enjoyed reading it as much as I’ve enjoyed sharing it.

Product Backlog Flows

Pragmatic Marketing

There are plenty of discussions in the agile community about how agile teams work and develop over time. Often neglected or poorly understood is how that work makes its way from the customer to the team. Below is a blueprint for creating an effective and efficient flow of work.

How data stops companies innovating

Product Warrior

For better or for worse I admit it - I am an addict. I am a addicted to making data driven decisions, with that out in the open, why I am I filled with fear of pending foolish decisions when presented with research from focus groups and surveys?

Why Not What – An Example

Tyner Blain

Forbes quoted Steve Jobs as saying “I’m as proud of what we don’t do as I am of what we do.” ” This is a really enlightened perspective – and a way to enforce focus from the top down.

10 Things To Do To Appear ‘Innovative’

Street Smart Product Manager

Being “innovative” is all the rage nowadays. Companies big and small, tech and non-tech, are striving to seem innovative to employees and customers. I’ve worked at such companies, and I’ve helped many product managers working at such companies through my product help calls. As such, I’ve seen companies that are actually trying to be innovative, and those that seem more interested […].

Discovery vs. Delivery

svpg

Most of us are working on solving some pretty hard problems, and it usually ends up taking some fairly complex systems in order to power these solutions. As such, for most teams there are two very significant challenges to tackle: First, discovering , in detail, what the customer solution needs to be.

Product Management Workshop: Aug. 22-23 in Chicago

On Product Management

Want to take your Product craft to the next level? Attend the Craftsman PM 2-day hands-on Product Management workshop. Think holistically about building and marketing The Whole Product Go beyond MVP/Lean Startup and dogmatic frameworks Raise your Product Management game Details are here: The Craftsman PM: A 2-day Hands-on Workshop Where: Blue1647, Chicago, IL When: August […]. Admin Product Management

A Roadmap to Product Peace

Product Powers

Secretary of State Henry Kissinger in April 1975 (Source: Ford Library) At 6:15 am on October 6, 1973, Henry Kissinger, Secretary of State and National Security Advisor to US President Nixon, was abruptly awoken by Joseph Sisco, his Assistant Secretary for Near Eastern and South Asian Affairs.

How to Deal with Unresponsive Stakeholders

Folding Burritos

As Marty Cagan puts it , managing stakeholders is probably the least favorite part of our job as Product Managers. It is, however, something we need to constantly keep on our radar, specially those of us working for larger organizations. A stakeholder is any individual or group that can affect or is affected by your project or product. By this definition, the product’s end users are also stakeholders.

How Do You Know If You've Achieved Product/Market Fit?

Sachin Rekhi

Marc Andreessen initially introduced the concept of product/market fit in this post published in 2007.

Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers.

Agile 15

Interview With Hubert Palan, CEO of ProductBoard – Podcast Season 2, Episode 2

PM Hardcore

Here is the second episode of our new podcast season of All The Responsibility, None Of The Authority, crossposted from alltheresponsibility.com. I will be crossposting the new episodes from the new site to this feed as they are published (I’m a little behind now but will catch up!). Introducing Hubert Palan. Nils first met Hubert Palan in November 2014 at the Product Management Summit in San Francisco.

Amplify Your Agile Marketing by Walking on the Moon

Pragmatic Marketing

Now that this tune is stuck in your head, you’re probably thinking, “What the heck does a Police song from 1979 have to do with agile marketing?” We all know the genius of Sting, but was he really 35 years ahead of the curve for agile?

How fast moving tech companies use customer interviews to accelerate innovation

Product Warrior

New ideas are common place in product management to the extent product managers are often repeatedly saying “NO”. So when the embryonic idea is given a “YES” what should be next? Following a lean approach the typical cycle repeated is “Build, Measure, Learn”.

You Don’t Know Jack (or Jill)

Tyner Blain

You’ve got some shiny new segmentation data about prospective customers; how much they earn, where they are located, how old they are. How does that help you make decisions about your product?

B2C 2