AB Tasty

JULY 3, 2025

Follow David Elissa Quinby Elissa Quinby is the Head of Product Marketing at e-commerce acceleration platform Pattern , with a career rooted in retail, marketing, and customer experience. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric.

User Testing

Messages that Matter

JULY 11, 2024

Given that there are a lot of smart, well-educated marketing and product marketing professionals working for all of the BI vendors, it makes me wonder how lack of differentiation can be such a problem. Or why “insights” is such a popular claim in the BI market. Differentiation provides that evidence.

Differentiation

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? Localize onboarding and feature education Localized onboarding helps users understand your product and derive immediate value from their first interactions with your app. Use a platform like Userpilot to simplify your customer education flow.

Analytic Tools

Userpilot

JULY 12, 2025

Tooltip in Amplemarket app educating users on Duo Copilot feature. It’s right there.’” — Awni Shamah, Staff Product Manager at Amplemarket How the RevOps and product marketing teams communicate with users through in-app elements The RevOps team uses Userpilot to communicate with users in-app about upsells or renewals.

Data Visualization

Userpilot

OCTOBER 19, 2024

For example, you can host webinars on relevant topics to provide the training and education that customers need to be successful with your product or service. Customer satisfaction measures customers’ happiness with a product, service, or experience. Send targeted webinar offers to improve customer success.

Customer Satisfaction

UX Planet

JUNE 1, 2025

Establishing a UX Research Program forGrowth A successful implementation of UX Research in the growth funnel requires: a) Team Alignment: Building bridges between product, marketing, data, and design teams to ensure research insights are shared and applied holistically.

User Testing

Userpilot

JUNE 5, 2025

What users say about Userpilot One of the best examples of how users get value from Userpilot is 3P Learning , the company behind educational tools like Mathletics. Before switching to Userpilot, 3P Learning’s marketing team had to rely on developers to build and adjust onboarding flows , which was slow and inflexible.

Data Visualization

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions.

Onboarding KPIs

Lenny Rachitsky

JUNE 22, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: Paragon —Ship every SaaS integration your customers want Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Contentsquare —Create better digital experiences Peter Deng has led product teams at OpenAI, Instagram, Uber, Facebook, (..)

ChatGPT

Userpilot

JULY 10, 2025

For example, you might send a biweekly newsletter to educate subscribers about your product and share industry best practices. Behavioral emails are personalized messages sent to users based on their activity on a company’s website, app, or third-party platforms like social media.

Analytic Tools

Userpilot

JUNE 30, 2025

To get them to the point of activation and turn using your product into a habit, I’ve discovered that you’ll need a combination of conversational and product bumpers. Conversational bumpers are messaging-based strategies that educate, re-engage, or prompt users to take action.

Feedback Software

Userpilot

JULY 24, 2025

What I like: It doesn’t just nudge users back; it educates them on how that feature fits into their workflow. The personalized touch, saying their product powered this email, is smart social proof for their retention emails. Timely nudge to push semi-active users into value-driving actions. The issue?

Customer Experience

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. Did the market immediately get it?

Education

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? It’s all about what you want to educate them on. So who is right?

Education

The Product Coalition

JANUARY 11, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools

The Product Coalition

JANUARY 12, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing

Mind the Product

AUGUST 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. This provides a great platform for your inbound strategy to educate the target [.]. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

Inbound

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education

Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Customer Experience

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! It has to be outside-the-box, educational and thought-provoking all at the same time.

Product Marketing

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools

The Product Guy

SEPTEMBER 27, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Research Software

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B

The Product Guy

OCTOBER 25, 2016

Amanda is passionate about customer led product design and in product prototyping to deliver best in market products and customer outcomes. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dominic Gadoury Director Product Management, ADP.

Analytic Tools

The Product Guy

APRIL 21, 2019

Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. My task chair product launch was not published in our catalog, but we trained our sales team and customer support on the new heavy-duty program. About Anthony Lazarus.

Data Visualization

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”

Technical Review

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research