Product Innovation Educators

MAY 10, 2021

In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams. Consider organizing a brown bag lunch to share customer stories with your engineering or sales teams. [17:00]

Outbound 156

Outbound Product Management Product Manager Finance 156

Intercom, Inc.

DECEMBER 3, 2020

Lucas Souza – Engineering Manager. In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’ve been an engineering manager at Intercom for about 2.5 Alex Potrivaev – Senior Product Designer.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

The Product Coalition

MAY 23, 2022

Inbound and outbound discoveries can happen in the following ways: Inbound: Search engines Real-time presence Community-driven content Outbound: Display advertising Notifications Emails and social media 3. 3D game engines such as Unreal Engine and Unity are used to create animations, sounds, and pictures.

Customer Experience 157

Customer Experience Inbound Outbound User Testing 157

Intercom, Inc.

NOVEMBER 4, 2020

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Below, we share our favorite tips for proactively and automatically resolving queries, at scale. Tip 1: Automatically answer common holiday questions.

Customer Experience 228

Customer Experience Technical Review Data Visualization Outbound 228

Intercom, Inc.

SEPTEMBER 23, 2020

So we partnered with Eoin Nolan , a principal engineer on our team, to build a throwaway prototype of Series and later test it with dozens of customers from different segments. The early prototype used to test Series with dozens of customers. Give it a try.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Mind the Product

MARCH 7, 2019

While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built. Maintain Good Data Quality for Outbound Integrations. Maintain Good Data Quality for Outbound Integrations. APIs change, improve, and require you to adapt.

Reporting Tools 187

Reporting Tools Data Visualization Customer Experience User Testing 187

Intercom, Inc.

AUGUST 13, 2020

This feature was actually first built by a former Customer Support Engineer on the team. It not only scours inbound conversations for duplicates but examines replies to outbound messages as well. Our new best friend: the duplicate detection Task Bot.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Mironov Consulting

NOVEMBER 10, 2016

As noted in my last post , Sales and Marketing often wonder whether Engineering is sufficiently motivated and engaged. But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Some Engineering teams are unmotivated, though. Can’t We Just Measure Engineering More Closely? So improving.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Userpilot

MAY 3, 2022

When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. That’s why their search engine brought them to you, right? Shorter sales cycles.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

MAY 19, 2021

Gainsight’s Lead Generating Engine With Online Conferences. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Here are the best outbound channels in 2021.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 14, 2018

An example of this was enabling customers to capture an email and replace the standard conversational reply on outbound messages. Invite an engineer and designer involved in the work to listen in and make sure to capture every piece of feedback. Be careful not to burn bridges with customers. You can’t rely solely on proactive feedback.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

Intercom, Inc.

JANUARY 28, 2020

After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” . Using mentions, they can also collaborate seamlessly with engineering or sales teammates to solve customer issues. . For us, that solution is Intercom. Lead generation.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

MAY 24, 2018

We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. Originally we built APIs that engineers could use to build and add features to their products. We believed that everything we were doing was a test or an experiment.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

MAY 4, 2021

The Rugs.com team uses Outbound Messages and Banners in Intercom to proactively communicate with and support their customers. The team is also leveraging Banners to display notices across the website without engineering resources and keep customers informed when temporary issues arise. Getting ahead of known issues.

Customer Communications 118

Customer Communications Inbound Outbound Customer Experience 118

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

DECEMBER 6, 2022

Here, Pranava discusses our engineering principle “Make it feel personal”. For example, the outbound composer in the new Inbox is designed according to a channel-first model. This is the ninth post in a series exploring our product principles. Increases efficiency .

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

NOVEMBER 7, 2019

You started off in engineering, I believe. I originally did study engineering in France, and then I went back for my last year at UC Berkeley in Silicon Valley, where I was both working on a computer science master’s degree as well as launching my own company with a few friends. Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Andrew Chen

JUNE 26, 2017

It used to take a real investment of engineers, data scientists, and know how to be able to create simple graphs like this: Now, it’s pretty much turnkey. Outbound used to be painstaking and manual. Outbound used to be painstaking and manual. You can get this chart from Mixpanel (and may others!)

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

The Product Coalition

NOVEMBER 23, 2021

Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 157

Startups Strategy Technical Review B2B 157

Mironov Consulting

DECEMBER 2, 2019

Engineering). I’m a rabid supporter of long-term-committed whole product teams: we assemble a two-pizza group of developers, designers, product folks, and test automation engineers who will stay on their assigned product through many releases and nurture it. Not surprisingly, the general answer is “it depends ” on lots of factors.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

MARCH 22, 2022

On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. “Teams can start creating, sending, and optimizing campaigns immediately – without the need for an engineer” But despite its robust capabilities, there’s no code needed to get set up.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Intercom, Inc.

NOVEMBER 20, 2018

Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. Once in place, you need to embark on a lead generation initiative to fill the pipeline.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

NOVEMBER 2, 2023

Search Engine Optimization (SEO) allows companies to reach more users with their content. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. That’s where SEO, or search engine optimization , comes in.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 12, 2024

They include the Product Managers, Lead Engineers, and Product Designers. i.e. Integrating the use of AI in your outbound marketing strategy to generate multiple ads you can test. Collaboration : Involving various stakeholders, including customers, engineers, senior executives, and designers, in the discovery process.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105

Pragmatic Marketing

DECEMBER 20, 2016

Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. Create Native Advertising Opportunities.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Mironov Consulting

FEBRUARY 6, 2020

While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. “Let’s acquire Company X and upsell their product to all of our current customers.” Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

AUGUST 22, 2024

Other downsides include: No front-end event tracking means non-technical users have to rely on engineers to set them up. Apart from automatically captured events, you can track custom events (add up to 25 properties for each) as well as enhanced measurement events, like scrolls, outbound clicks, or file downloads.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. Bing, and all the other usual search engine suspects. So, let’s give that a whirl. Yes, there’s Google, Yahoo!,

Strategy 53

Strategy Outbound Inbound Marketing 53

PMLesson's Ace the PM Interview

OCTOBER 30, 2019

We talk to Sid Panjwani , an Exponent alumni, on his journey through various internships, spanning Engineering, Growth, and Product Management. I was fortunate to get this - I met one of their software engineers at a hackathon, chatted with him for a few minutes before requesting a mock interview. I found Exponent on ProductHunt.

Engineering 45

Engineering Feedback Software Product Management Product Manager 45

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45