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Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions. Its success relies heavily on the thoroughness of the preceding market research phase while setting the stage for subsequent product positioning and vision development.
As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes. Whether you’re coming from engineering, business operations, or another field entirely, your unique background can provide valuable perspective and skills for a successful product management career.
Strengthening Relationships Through Gratitude Product managers work closely with engineers, designers, and various other stakeholders. This simple act of appreciation not only boosted morale but also strengthened the engineer’s commitment to future projects, resulting in a more collaborative and engaged team.
Speaker: Robert Webber, Author and Innovation Leader
Agile was a grassroots engineering movement that caught most software leaders unprepared. Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions.
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. They came up with the outcome Passioneers are engaged and positive and clear on their role and responsibilities based on the feedback survey and quiz related to Continuous Discovery Habits. But not today.
Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business. Leadership doesn’t always mean management Many professionals enter product management from technical backgrounds, such as engineering or development.
Key results should be measurable outcomes that tells the team whether they are making positive progress, like “200 people sign up for the demo after reading the blog post.” How could your team use cross-functional OKRs to improve collaboration between product, engineering, and other departments?
Use data to support your position and explain the trade-offs. Engineering may want to focus on technical debt, while marketing wants to accelerate a product launch. Suggested Solution : The key is to respectfully push back when necessary. As a PM, you’re often stuck in the middle, tasked with balancing both needs.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Rather than rulers, product managers are navigators—balancing the competing demands of customers, engineers, designers, sales teams, and executives to ensure the right product gets built for the right reasons. The reality of product management is far from the commanding caricature the title suggests.
Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Inspire Confidence with a Clear Vision A compelling product vision unites teams and stakeholders, positioning you as a leader with purpose and direction.
Your job as a product manager is to make sure designers and engineers have crystal clear targets for customer value they can easily hit. Once you start writing functional specs and working with engineering to orchestrate sprints, put a fork in yourself. It’s just not the responsibility of a product manager. Here’s the honest truth.
Product teams respond best when coaching is positioned as a growth tool, not a fix for poor leadership or lack of clarity. Cross-functional participation improves outcomes : Involving engineering and design early in discovery fosters shared understanding and reduces rework. Discovery is not just a PM function.
Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.
In e-commerce, we are also in the position of “selling” — products, services, ideas. The role of UX solutions in SEO optimization is enormous because Google and other search engines increasingly value the user experience. Google “sells” the best and most relevant, so good UX helps your site be “sold” to the search engine.
Previously, he spent nearly eight years at Palantir, working as a forward-deployed engineer. Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.
OK, maybe we tie with engineering team leads.) To anyone outside the product team, we are design, engineering, QA, data, knowledge team, and often marketing. Shower them with positivity. Hide, ignore, and automate Slack 😑 Unfair: In my experience, PMs get tagged on Slack far more than any other role in a startup. (OK,
Theyre what positions product managers (PMs) to deliver long-term value and carve out strategic influence in their organisations. Technology Curiosity and Fluency Technical empathy Bold exploration Speaks the language of engineers Not about coding, but about curiosity and fluency in tech conversations. Nor should we.
One senior IC, Tal Raviv, who appeared on a recent podcast with Lenny, offered this advice: “There’s a really good analogy here in engineering: … You shouldn’t have to rise into management in order to increase your compensation. Many companies now recognize and value experienced ICs who can drive substantial impact.
It explores the common points of friction with Finance, Engineering, Sales, and Support — and offers practical ways to address their concerns. Engineering guards feasibility and system health. How to respond: Make engineers co-authors of the plan. Give sales credible timeframes and positioning messages they can stand behind.
We ask engineers to estimate user stories and we get an eight if we’re using the Fibonacci sequence or an extra large T-shirt size. What I like doing is having the pilot teams do this together with the functional leaders—head of design, head of product, head of engineering. Teresa Torres: I have a good analogy for this one, too.
Your stakeholders, from engineering and design to marketing and sales, all play critical roles in making your product successful. Tailor Your Message: Different stakeholders care about different thingsexecs want impact, engineers want feasibility, marketers want positioning. Speak their language.
Why we never hired another designer After hiring our first designer — who, of course, was a generalist — we found ourselves in a curious position: Some days, it felt like we needed more designers, but on other days, we couldn’t quite justify why. After all, people like order. The quick answer is — they think differently.
Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. Source: Growth Engineering. For example, you can send reminders when they are close to earning a reward or completing an important task. #7.
An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. How do I craft positioning that actually converts? At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. Which marketing lever should I pull first?
Implement advanced security engineering for AI systems AI models, particularly LLMs, present unique challenges that require specialized security engineering solutions. Consider bespoke security engineering services to enhance your AI systems' security posture. Below are some ways your organization will benefit.
The SpaceX Raptor engines are a great example. They have gotten significantly simpler iteration over iteration despite being rocket engines for space travel. I’ve also found it helps to show the positive impact on other teams — customer implementation, for example. Eliminate the bloat. Let’s face it.
Its goals describe the user and customer benefits the entire portfolio should create and the positive business impact it should achieve. First, the GO Portfolio Roadmap is built on outcomesits an outcome-based, goal-oriented plan. They are its most essential element. Any feature shown on the roadmap must help meet the corresponding outcome.
They require a symphony of teams — Product, Design, Engineering, Marketing, Sales, and Support — working together from idea to launch. Product, Design, Engineering, Marketing, Sales, and Support must all work together to bring ideas to life. Engineering must also ensure system stability as they anticipate an influx of new users.
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
Failing to incorporate AI considerations into product sense can lead to missed opportunities and eroded market position. In an engineering-led organization aiming to shift toward a customer experience and product-led growth approach, what is the key advice you’d give to unite teams around a shared view of product sense?
They include members from engineering, design, marketing, and support, all working collaboratively to achieve the product’s strategic goals. Structure and Duration Product Teams: Long-lived and cross-functional, product teams often exist for the lifecycle of the product, lasting from initial concept through to discontinuation.
This will involve close collaboration with Stripe’s and our financial partners product and engineering organizations to prioritize valuable investments over a multi-quarter roadmap, considering distribution potential, performance, costs, and risks. Who would be the best fit for this job? Who would be a bad fit for this job?
Early signals look positive, so you start rolling it out. Now you must dig through support tickets, DM your engineer, and finally ask your data analyst to run a custom query. Without that clarity, its hard to know whats working, what needs fixing, and what features to focus on.
AI Vision : Intelligently match customers with their ideal car through a sophisticated, single-prompt recommendation engine. Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches.
The biggest mistake engineers make when building with AI tools 7. The “note and vote” technique that eliminates groupthink and gets honest answers from your colleagues 5. The seven “magic lenses” for choosing between multiple product ideas 6.
Collaborating on digital product design with engineers or managers follows the same principles as the prisoners dilemmaboth of you can either cooperate or defect. For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Prisoners dilemma in digital productdesign.
Engineers built the thing. Engineers are working with auto-generated UIs. Engineers are working with auto-generated UIs. Photo by Kaleidico on Unsplash The boundaries between PM, design, and engineering are shifting — and fast. AI sometimes over-engineered things. Designers owned the look and feel.
job seekers for every open position, breaking the old "career ladder". A product leader with this skill can bridge technical feasibility with engineers, user experience with designers, and revenue with executives. A - Audience, assess your position with colleagues, stakeholders, and leadership (skills, impact, satisfaction).
SEO Optimization: Structuring content with proper headings, meta descriptions, and keyword integration helps with search engine rankings. Moderation & Safety: Effective community guidelines and reporting tools ensure a positive environment. Example Websites: Medium Smash Magazine 7.
At the heart of this challenge lies adaptive product portfolio management , the engine that drives growth, revenue, and market positioning. Without clear oversight and strategic product portfolio optimization , leaders risk making high-stake decisions based on incomplete, outdated, or siloed information.
China has become the largest matcha producer by volume, exporting to over 40 countries, while Japan maintains its position as the leader in ceremonial and premium matcha. The Legal Gray Area This isn’t just casual cultural borrowing it’s strategic positioning that exploits legal loopholes. When Toyota entered the U.S.
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