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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. What is the importance of digital transformation?

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Yet it’s the first KPI proposed by many exec teams.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

To solve this, companies today are turning to customer success training, guided by the logic that well-versed customers who take full advantage of your product will also be more successful. In short, customer training leads to customer retention. In short, customer training leads to customer retention.

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Gainsight Pulse—Towards a Digital, Enterprise-wide Strategy for Customer Success

Gainsight

This aligns with the vendor’s view of Customer Success, particularly among its largely SaaS customer base, as something that should permeate across the enterprise. It’s not just a team. In other words, you’re talking to Sales, you’re talking to Customer Success, you’re talking to the support team.

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We Have To Support Every Line of Production Code Forever

Mironov Consulting

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

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The Slippery Slope of Sales-Led Development

Mironov Consulting

But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience. Good estimation and busy technical team are the keys to success. What to do?

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. Heap offers relatively simple installation via a code snippet for auto-collecting events. Heap’s Event Visualizer. respectively.