The Product Guy

JUNE 25, 2018

Examples: Here are a few examples related to escalations, blockers, and air cover in product management. I then discuss with my manager best practices for effectively and politely pushing back on inbound lower priority work from stakeholders while maintaining a great relationship with them. More About The Product Mentor.

Product Management 300

Product Management Product Manager Reporting Tools Technical Review 300

Userpilot

APRIL 22, 2024

Learning from the success of product-led growth examples can be a game changer for your business. This article examines the most important qualities of a product-led company, as well as examples of product-led companies that have cracked the code. The hype about product-led growth is real! Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Andrew Chen

SEPTEMBER 24, 2018

This is just an example showing that companies are adopting software in a completely different way in recent years – we have individual users/developers picking out products that they want to use, and then it eventually spreads inside the organization. The consumerization and developerization of B2B. A lot of interesting nuances here.

Enterprise 76

Enterprise Inbound Advertising B2B 76

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. A centralized solution. For us, that solution is Intercom. Personalized support at every stage.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. So for the most part, we proactively go after mid-market enterprise companies like Segment and Invision. These are great companies with high inbound volumes. Or, for example, we ended up open-sourcing a Node.js

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Amplitude

NOVEMBER 12, 2019

For example, when Google Glass first came out, it was certainly not the mass adoption among consumers that they had expected. After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

NOVEMBER 30, 2021

But many support teams – especially those in the enterprise space – worry that “ripping and replacing” their tech stack will be costly: time-wise, cognitively, and financially. Here’s an example of key goals and metrics to consider. Work for an enterprise or fast-growing company? Strategy first, technology second.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 27, 2019

Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth. A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. It doesn’t tend to support enterprise software, but product-led companies can do really, really well there. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MARCH 28, 2022

By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%. Unfortunately, this is another example of customer expectations going unmet. Read more ?.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. User persona example. Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. SaaS Go-to-market (GTM) strategy examples. LTV to CAC ratio.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. This starts with the first touch point, such as an online ad or mentions on social media.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Why should your prospects choose you ? Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 30, 2024

For example, if you are offering an analytics tool , search the term “product analytics” and in the results, you can see domains trying to rank for that keyword, which are most likely your competitors. Product comparison example. This will help you identify other brands that potential customers might pick over yours.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Apple is the best example of a company with B2B marketing and B2C marketing. What are B2B marketing examples?

B2B 105

B2B User Testing Research Software Analytic Tools 105

ProductPlan

MARCH 17, 2020

Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common inbound effort activities include: Setting the vision. Product planning.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

MAY 10, 2018

They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea. One example that really works on the supply side is referrals: drivers referring other drivers. How did that compare and contrast to the driver side?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JUNE 21, 2018

GDPR is one of those things, for example, (that would have been difficult). Is it transitioning from inbound to outbound sales? For everyone else, it’s the outbound sales process – figuring out the efficiencies, figuring out how to leverage your contacts to get referrals, figuring out how to break into enterprise accounts.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. At the enterprise level, the user is rarely the decision-maker. Liam: And then, the final one was that selling enterprise deals at the lead level is impossible.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

eG Innovations

MAY 3, 2021

Many of our customers are large enterprises with critical highly-available and secure infrastructures. However small or large your enterprise is though, it’s a methodology and mindset that you can embrace with plenty of free and open-source tools out there to assist you.

Data Visualization 105

Data Visualization User Testing Product Research Testing 105

Userpilot

NOVEMBER 17, 2021

is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019. 2,000+ customers. 5 products. Presently, Kovai.co

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. Generally in our industry, it started pro-enterprise. They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

JANUARY 24, 2019

If it’s already a crowded category, for example, we’d likely not be extending an offer to a startup in that space. Our current cohort, for example, is FinServ, FinTech and InsureTech. So we said, “Hey, why don’t we do that with enterprise software?” Scaling support for early-stage startups.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

JULY 1, 2019

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Here’s the biggest source of confusion I see?—?

KPI 113

KPI Data Visualization Workshop Analytic Tools 113

Userpilot

MAY 1, 2024

With customer engagement platforms you can engage users across various touchpoints and channels, for example, in-app, through social media, or email. The platform is geared towards mid-size SaaS companies and enterprise businesses. MoEngage offers two paid plans (Growth, and Enterprise) calculated based on your MTUs.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Userpilot

AUGUST 18, 2024

You can also consider these GTM examples for inspiration when you develop your strategy. User persona example. In her book, Maja Voje highlights the following GTM motions: Inbound – This approach relies on creating value-driven content to attract prospects and generate leads.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

NOVEMBER 7, 2019

We can sell virtually to anyone and everyone at the same time, so you really have to pick your battles and present what Spendesk is for a company like Intercom, what Spendesk is for a company like Algolia, what Spendesk is for a company like FlixBus, for example. This is how, for example, we came up with end-qualification stage criteria.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

APRIL 25, 2024

For example, observational studies allow you to see how consumers interact with your product. Real-life examples of successful market research Real-life examples of market research in the SaaS industry often showcase innovative approaches to understanding customer needs and product-market fit. Each method has its benefits.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Amplitude

FEBRUARY 18, 2020

Inbound data integration with Intercom. Available for Scholarship, Growth, and Enterprise customers who are also Intercom customers. An example of the three tabs in My Workspace. Available for all Scholarship, Growth, and Enterprise customers. An example of adding an additional owner to a cohort.

Inbound 52

Inbound Customer Experience Enterprise Events 52

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. By the time that I actually left Slack, I was senior manager of enterprise. Here’s an example.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

MAY 30, 2023

For example, if you’re currently using Google Analytics to understand user behavior or HubSpot for marketing – you don’t want to throw all that hard work and data in the trash. The other plans, Growth and Enterprise , have custom pricing. That’ll have a huge impact on your choice of tool.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Customer Experience 98

Brian Balfour

JULY 18, 2017

The two most important elements of your model are: How Your Charge - For example, free (monetized with ads), freemium, transactional, free trial, one year up front, etc. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

DECEMBER 15, 2021

For example, if your product relies on ingesting data from other platforms (such as CRMs or accounting platforms) to provide value, those integrations should not be used as levers for expansion. It’s important to segment your integrations (or integration roadmap) based on how much additional value they would bring your users.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98