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Understanding Enterprise Product Companies

Mironov Consulting

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Not just support on steroids: How to build a Customer Success team

Intercom, Inc.

Customer Success teams arise out of the need to provide high-touch guidance to your most valuable customers – without disrupting your Sales and Support teams. Our enterprise customers expected white-glove onboarding and ongoing training which, while crucial to their success and our business’s, took teammates out of their core jobs.

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Defining Guidelines in Product Management

The Product Guy

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. And I think you need to think about people management the same way. Well, at the beginning of 2020, no one had the playbook for that.

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Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

In this episode of Inside Intercom we hear from Norman about his own motivations, why he believe privates enterprise can play an integral role in positive change, and how his company Carbon Crowley (part of the Cool Planet Group) harnesses data to empower major corporations in making huge energy and cost savings. We were fairly poor.

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The Cycle of Life in Entrepreneurship

The Product Coalition

My observation for this phenomenon is the usual obsession with lofty vision and deep passion for product development but lacking the down-to-earth thinking around trading basics that would keep the business alive. Strong product traction is critical for any business and certainly the aspiration of any product manager.