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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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The enterprise love affair with GitHub cloud

Modus Create

Its popularity among enterprises is particularly astounding. 90% of the Fortune 500 manage their software on GitHub, and that number is only increasing. As an official partner, we frequently receive requests for implementing GitHub solutions at enterprises — from GitHub Actions to GHAS.

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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel. Personalized onboarding can help enterprise users learn how to best use the product in less time.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams. The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers.

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How do you Find Enterprise Product/Market fit?

The Product Coalition

It’s never easy to create enterprise-grade products. They are inherently expensive. You need them to meet exacting standards, and you also… Continue reading on ProductCoalition.com ».

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software. One-tap registration with Facebook), you’re already using third-party software.

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The Modern Encryption Software Checklist: The Secret to Understanding Your Data Security Needs

Understanding your data security needs is tough enough, but what can be even more difficult is choosing the right software to fit your company. The following checklist is built to help you evaluate the scope of services offered by various encryption solutions on the market and covers questions on the following topics: Encryption.