Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

NOVEMBER 2, 2018

But it’s easy for B2B/enterprise companies to fall into a sales-led development model where the majority of work is for individual customers – starving the core product of innovation, new features, quality improvements and technical resilience. Good estimation and busy technical team are the keys to success. What to do?

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

The Product Coalition

MARCH 18, 2022

Founders with fresh capital and ambitious growth plans are deciding whether or not to double down on the core value proposition and find repeatable sales/marketing strategies for acquiring new customers. If you have an SMB or enterprise sales motion, deal win rates are another vital indicator. Are there capacity or incentive issues?

Customer Experience 189

Customer Experience Onboarding KPIs User Testing Customer Feedback 189

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. Tough market conditions would cause your sales to dramatically drop or even cease. They see it as sales and marketing’s responsibility.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Expect account-level distrust, bad blood, and a search for who’s to blame.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One On either side, it’s easy to assume bad intent or have this get personal.  Almost

Software Review 124

Software Review Customer Experience User Testing Technical Review 124

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

DECEMBER 17, 2023

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

Customer Communications 117

Customer Communications Reporting Tools Artificial Inteligence User Testing 117

Intercom, Inc.

JULY 29, 2021

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. It turns out that hypergrowth is less about hiring people and more about creating onboarding and training processes and opportunities.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Mironov Consulting

MAY 24, 2022

Everywhere I go, I see massive amounts of product waste : development work delivered on time/on budget that doesn’t drive sales or customer satisfaction or business improvement.  Yet  Project teams that ship v1.0  Yet somehow we don’t see this waste, or mis-attribute it to engineering process problems.

Product Research 143

Product Research Reporting Tools Technical Review Onboarding KPIs 143

Intercom, Inc.

JANUARY 16, 2019

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. An efficient and profitable sales org is the product of many strategic decisions – who you’ll hire, what you’ll pay them, how you’ll onboard and train them, and much more. Decide on top-down vs. bottom-up.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Mironov Consulting

JUNE 30, 2017

I’ve noticed a frequent executive-level misalignment of expectations across a range of software/tech companies, particularly in B2B/Enterprise companies and where Sales/Marketing is geographically far away from Engineering/Product Management. Let’s call it the software development deli counter problem.

Software Developers 96

Software Developers Software Development Reporting Tools Software Review 96

Product Management University

MARCH 1, 2017

It’s a common practice in all product companies to use marketing buzzwords and catchphrases in sales and marketing materials and in conversations with peers and colleagues. Are buzzwords bad? Your sales team will be more efficient with our solution. Your sales team will be more efficient with our solution.

Marketing 100

Marketing Weak Development Team B2B Enterprise 100

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? More than anything, I wanted to maintain the team’s motivation. So I did what every well-trained consultant knows to do — I asked a question. A purpose we could share with the company’s leadership team, customers, and those working on the product. How should I respond?

Weak Development Team 129

Weak Development Team Customer Experience Technical Review Customer Feedback 129

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. The first stage is building an organic growth engine.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 139

B2C B2B User Testing Feedback Software 139

Mixpanel

MAY 8, 2023

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

The Product Coalition

MARCH 29, 2018

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

SEPTEMBER 2, 2022

In this article, we’ll look at various customer training tools available on the market. Benefits of customer training software: Improved customer experience and customer satisfaction, better onboarding , reduced time to value , increased customer engagement , etc. What are the benefits of using customer training software?

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Education 98

Mironov Consulting

DECEMBER 5, 2023

  We could conceivably do this by raising prices; opening new geographic markets; expanding the current product line; building and launching a new e-commerce business alongside our enterprise CRM business; getting the ticket concession for Taylor Swift’s next tour; or inventing cold fusion to save the planet.

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. 8 steps to develop a winning sales strategy. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 120

User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Both Heap and GA4 come with a free plan and premium options for large businesses and enterprises. sessions from a marketing campaign), and these sessions can include multiple sessions from the same user. respectively.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Userpilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.

Analytic Tools 143

Analytic Tools Marketing Customer Experience Data Visualization 143

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas? Why do product teams become feature factories? But are you solving for actual customer problems?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

ProductPlan

DECEMBER 1, 2021

The product team must then develop and execute its product strategy within those boundaries. The founding team sees long-term value in not having to make decisions based on the demands of outside owners. Product strategy: Roll out an aggressive marketing campaign—and limit the free-trial period. Here’s one example.

Product Strategy 88

Product Strategy Strategy Onboarding KPIs User Testing 88

Userpilot

MARCH 16, 2024

It enables product teams to create, implement, and test personalized in-app onboarding experiences. Whatfix is a digital adoption platform that helps enterprise organizations with onboarding, training, and supporting their employees or customers. Get a Userpilot demo and drive your product growth code-free.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Mironov Consulting

DECEMBER 29, 2022

IMHO, software product companies are fundamentally different from software services/outsourcing/custom development companies.  Said  but not in consulting days or developer hours or use-it-or-lose-it prepaid service agreements.  There’s  Fresh investments are mostly used to scale up Sales & Marketing.  Engineering

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs to 0.8x.  So

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. Adobe Analytics – best for predictive marketing analytics. Let’s dive in! Tableau – the best digital data visualization tool.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52