The Product Coalition

MAY 9, 2023

Yet I’ve read relatively little about the key question: when should a startup even try to take the PLG route? Why NOT to PLG I’ll start off by saying that even though we went with PLG, I still don’t think it’s the best choice for most startups: First of all, it’s not a good fit for many companies and products. To PLG later?

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

Intercom, Inc.

OCTOBER 1, 2019

I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Too often, sales managers at high-growth startups prioritize sales reps’ pipelines and forecasts over their professional development. Short on time?

Outbound 155

Outbound User Friction Demo Enterprise 155

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Intercom, Inc.

DECEMBER 20, 2018

You may remember him from his previous appearance on Inside Intercom, where he spoke about growth marketing for startups. Sujan: Mailshake is an outbound sales tool. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” Short on time? Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

APRIL 7, 2024

Userpilot – the best user journey tracking tool for web analytics Userpilot is a product growth platform for enterprises possessing user-tracking software for web analytics to increase adoption and reduce churn. Enterprise. The next two tiers, Growth and Enterprise, use a quote-based pricing model.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Hint: it starts with user feedback. What is Product-Market fit?

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. By the time that I actually left Slack, I was senior manager of enterprise. About four months ago, I came over to Webflow.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. Finally on the far right hand end of the spectrum you have very high ARPU businesses (6 to 7 figures) and therefore take advantage of very high CAC channels such as enterprise and outbound sales. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

SEPTEMBER 7, 2023

Here are practical steps: Understand your buyer personas and user personas The buyer isn’t always the end user, especially in large enterprises. Unless you’re selling to startups, focus on developing two different personas for buyers and users. Buyers simply purchase the product and hand it over to end users.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

FEBRUARY 12, 2018

While the last one is a solution for the enterprises, the first one?—?StepShot They work for or own tech companies, software product startups, digital agencies, consulting firms, financial or healthcare institutions, etc. I’d say our primary challenge was always building the right outbound sales process.

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

The Product Coalition

JANUARY 25, 2019

This culminated a one year job search after having been laid off by a startup a year earlier. Even with a long history in enterprise product roles, finding the next role was not easy. The external recruiter, outbound talent scout, the internal recruiter, the coordinator, the manager, the interview panel, the receptionist.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60

eG Innovations

NOVEMBER 19, 2021

Amazon Elastic Compute Cloud (EC2) provides you the ability to to spin up virtual machines on the fly with no major infrastructure investment and minimal startup costs. Typical use cases of AWS EC2 include: Host a variety of software from simple web sites to enterprise-grade web applications on a on-demand infrastructure.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Userpilot

SEPTEMBER 27, 2024

The “MVP” user onboarding tool stack for startups on a budget: Auth0 (signup – freemium) + Intro.js (in-app, free) + MailChimp (email, freemium) + Loom (video, freemium) + Ewebinar (webinars) + Typeform (surveys, freemium) + Mixpanel (analytics, freemium) + Helpdesk ( Knowledge Base ) + LogRocket (session recording).

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

MAY 31, 2018

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. Sometimes it’s hard to stand your ground. Speed is everything.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it. We have business development doing inbound and outbound.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Brian Balfour

AUGUST 3, 2017

Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Because of that, they use Outbound Sales to sell (Product Channel Fit). HubSpot Their market is the mid-market.

Marketing 57

Marketing User Testing Outbound Reporting Tools 57

Intercom, Inc.

NOVEMBER 5, 2019

So, for example, if it’s a big company that comes in, say, someone from Intercom, and signs up for the trial, sales is going to know that, and they’re going to react to that quicker than they’re going to react to a small startup that started to use the product. We’re focusing on two core priorities for the next six months.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199