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Lying To Customers

Mironov Consulting

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Expect account-level distrust, bad blood, and a search for who’s to blame.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

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9 Common Mistakes to Avoid In Web Design

The Product Coalition

In such situations, enterprises must aim to support multiple themes?—?at Use weak clickability signifiers What’s worse than having too many call-to-actions (CTAs)? Such elements are said to have weak signifiers. Such elements are said to have weak signifiers. Lazy loading can also help in such situations 7.

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Product Consolidation

ProductPlan

There are several reasons for a product team to consolidate its products. Let’s say your company sells enterprise SaaS solutions. That gives your enterprise buyer the chance to pick and choose. Let’s say your phone only lets you make and receive calls, text, and join a video conference. Related Terms.

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We Have To Support Every Line of Production Code Forever

Mironov Consulting

In the heat of an enterprise deal moment, it’s easy to think very short-term about the long-term costs of specials and “small requirements.”    The upside (for the sales team) is huge, and the cost (for product/engineering/support) is diffuse.    Far away.    Hard to see. 

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. I compiled this guide back when I was training product managers on my team to be able to run user interviews. Questions not to ask There are such things as bad questions when you’re interviewing a user.

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Instructional Designer vs. Customer Success Manager: Who Knows Your Customers’ Better (and Does It Really Matter)?

Gainsight

In our field, the composition of Customer Education teams can vary wildly. Some CE teams are made up of Customer Success Managers (CSM) or other customer-facing team members, while others leverage Instructional Designers (IDs) to do the work. Particularly when it comes to hiring a team. So who’s in charge?