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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas. They also tracked what Thomas refers to as “blunt measures”—things like the numbers of users logging in or not. You don’t want that.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. The term can also refer to a business strategy aimed at building long-term relationships with customers and strengthening their loyalty. If I had to name one thing that makes onboarding exceptional, it’s personalization.

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Drop-Off Rate: What Is It and How to Reduce It?

Userpilot

In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. To be able to calculate it, you must have an analytics tool that allows you to track in-app events or page views accurately.

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How to Build Custom Funnel Reports in SaaS

Userpilot

To create funnel reports in Userpilot , you first need to define the conversion events. Userpilot allows you to create a custom event funnel. Custom events consist of multiple user actions. Wondering about the name? Step 1: Select an event The first step is to select conversion events.

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Funnel Tracking: How to Track and Optimize Your Funnel

Userpilot

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. To build a funnel for tracking conversions, here are the essential steps you can follow: Define funnel objectives and map the customer journey from initial interaction to conversion, identifying key events for effective tracking.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

Custom event tracking helps teams track customer journeys and engage them accordingly. Contextual in-app messages help increase user engagement and drive account expansion. Product analytics marketing automation refers to the use of product analytics in the context of marketing automation. Custom event tracking in Userpilot.