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What is Product Strategy?

Product Bookshelf

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119
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The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

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B2B Product Manager June 2021

Product Management University

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering. Enjoy our B2B Product Manager June issue.

B2B 130
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Five Ways to Use Product Management Best Practices

As you move into the new year you can help your product team prepare for success by exercising those product leadership muscles and implementing product management best practices. Here are our top tips for how you can lay the right foundations and get your product strategy off to a flying start.

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B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Product Management Playbook.

B2B 130
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How To Avoid the Product Version 1 and Done Dilemma

Product Management University

In B2B/B2B2C it’s more about making customers better at their business in ways that have operational and strategic value, an approach that doesn’t always require a constant string of new products to get the same growth results. Go through the same exercise as it relates to the value for your company. It’s part of the job.

B2B 147
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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.