The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. The acronym also stands for system development life cycle. People use it interchangeably with software development life cycle. SDLC Phases. Deployment.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

APRIL 10, 2021

The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Customer Segmentation is when businesses divide customers into groups according to common characteristics, in order to create better product experiences and more effective market positioning.

Analytic Tools 97

Analytic Tools Customer Experience Research Software User Testing 97

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 151

User Testing Customer Feedback Customer Experience Data Visualization 151

Mind the Product

FEBRUARY 7, 2017

But synthesising information into insight is an art form and an exercise in restraint. For product managers standing at the intersection of business, technology, and user experience, it’s a screaming match from functional teams fighting to be heard. User Experience teams often use user interviews to test and explore.

Customer Feedback 84

Customer Feedback User Testing Data Visualization Customer Experience 84

Mind the Product

NOVEMBER 1, 2017

Eric is a senior developer at a medium-sized software company. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Tell me about the last time you selected a tool for your team. Persona Activating Exercises.

Construction 96

Construction Workshop User Testing Customer Experience 96

BrainMates

JULY 31, 2023

Organisations that do consider innovation tend to focus on new technological gambles that are dubbed to be ‘innovative’ but fail to deliver a commercial return. When faced with challenges, we conceive new solutions to try to solve our problems. These new solutions can change the way we live our lives. What Exactly Is Innovation?

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 3, 2022

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

Data Visualization 91

Data Visualization Analytic Tools Technical Advisors User Testing 91

Userpilot

JULY 8, 2021

Product management guides the development of a product at the intersection of technology, UX, and business. A product manager usually sits at the intersection of technology, UX, and business and is responsible for representing the voice of the customer. Project management skills with respect to software development practices (e.g.

User Testing 62

User Testing Research Software Analytic Tools Feedback Software 62

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Usersnap

JANUARY 12, 2022

When writing product testing survey questions, they should be thoughtfully crafted to ensure an unbiased response for accuracy and verifiability. Having a product feedback tool can make this process even more efficient. Product feedback tools can help you learn the best times to use each. Decision making. Keep it precise.

Data Visualization 59

Data Visualization Product Research Customer Feedback User Testing 59

The Product Coalition

OCTOBER 7, 2020

By understanding the difference between them, and knowing some basic research methods, you’re well on your way to becoming a data-driven Product Manager. The qualitative feedback you gather might look something like this: Common Qualitative Research Methods Let’s go over some of the most common qualitative methods for data collection.

Data Visualization 69

Data Visualization User Testing Product Research Customer Experience 69

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold. There is only the real world.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research. This exercise enables you to audit your own activities and see if you’re spending enough time on strategy. Common inbound effort activities include: Setting the vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

PMLesson's Ace the PM Interview

MAY 19, 2020

It's important to be able to think outside of the box - whether it's for building creative assets for a marketing campaign or to give feedback during the product design process. Here are some exercises that might help boost your creative skills: Think about some products you use often. How would you market them?

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

The Product Coalition

MARCH 3, 2019

Not only do customer preferences and markets change faster than many waterfall processes take to deliver a working product, but product teams often don’t learn exactly what users want until they’ve delivered something, as market and user research can only teach you so much.

User Testing 61

User Testing Product Research Agile Customer Feedback 61

Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. In monadic tests, participants provide in-depth feedback on one concept only.

User Testing 89

User Testing Product Research Feedback Software Analytic Tools 89

The Product Coalition

MARCH 18, 2018

A designer, for example, may have been interested in arts as a kid and loved to exercise his creativity. An engineer, on the other hand, is someone who may have been interested in math and loved to find solutions for problems. Why designers measure such things? They don’t really care about the outcome of each team’s sprint.

Weak Development Team 60

Weak Development Team Onboarding KPIs Research Software Product Research 60

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels. Research your target audience The first step when building a message map is customer research.

Messaging 77

Messaging User Testing Research Software Analytic Tools 77

The Product Coalition

JUNE 4, 2016

Step 2: Play around in the real database and find solutions by yourself [link] : 3W school is a very good place to find quick guidance. However, there are many exercises on Codecademy, and solving problems in exercises is the best way to practice. Besides, personally I find Excel and PPT good tools to use.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Using Customer Discovery to Test Assumptions.

Product Research 95

Product Research User Testing Customer Feedback Customer Experience 95

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Userpilot

MARCH 4, 2021

In-app survey questions can be one of the most effective tools when running product research. We’ve put together a quick guide for you, including best practices, desired outcomes, and examples of questions you must ask your users in-app to help various teams. Benefits of In-App Survey Questions. Table of Contents.

Product Research 105

Product Research User Testing Feedback Software Research Software 105

The Product HQ

FEBRUARY 6, 2023

On the other hand, this question also serves as a solid introductory exercise for candidates that allows recruiters to then segway into other facets of product management worth questioning. After all, it is pointless to build a product if it doesn’t provide real solutions to the pain points of end users.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They spend much of their time socializing and communicating findings from the field and their research to internal stakeholders.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

The Product Coalition

OCTOBER 8, 2018

In simple words, with the help of the product management, you can collect and develop new ideas to solve the existing problems in the market and discover new opportunities and can stand out of the crowd. Well, roadmapping is a communication tool that helps to communicate where you are, where are you heading, and how you expect to accomplish.

Startups 60

Startups User Testing Customer Feedback Product Management 60