Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). How can Tesla sell more cars?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Roman Pichler

DECEMBER 6, 2022

The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders? Involve people in product decisions. You might do this, for example, by running collaborative product strategy reviews. What’s more, there is not one right way to lead.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Mironov Consulting

FEBRUARY 28, 2024

  (Agilists state this in the positive: “start less, finish more.”) ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing.    The corporate strategy, which the product strategy supports.    “ How hard could it be? 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

JUNE 13, 2019

(Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Here is a quick summary of these mistakes and why they could be red flags for product team recruiters across the world.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 300

Vision User Testing Research Software Product Research 300

Mind the Product

MAY 27, 2019

At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. Neville started with a “nine dots” exercise (you must link all nine dots using four straight lines or fewer, without lifting the pen).

Weak Development Team 111

Weak Development Team Vision Presentation Strategy 111

The Product Coalition

APRIL 11, 2023

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. That is until I got a chance to participate in a mindfulness exercise. It’s now a core part of my pre-launch ritual for product strategy development. It was truly eye-opening!

Positioning 144

Positioning Product Strategy Strategy Presentation 144

Product Management University

APRIL 14, 2021

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. VP of Product Management: Your 7-Point Plan for the First 100 Days.

B2B 130

B2B Product Management Product Manager Magazine 130

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Well, let’s start by making sure you have a strategy that works first. A product must have a purpose.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

The Product Coalition

FEBRUARY 12, 2024

Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round. What significant risks do you foresee?

Technical Review 113

Technical Review User Testing Product Research Customer Feedback 113

The Product HQ

JUNE 1, 2024

Management Skills Having sound management skills is essential for a startup product manager. As a product leader at a new company, you will have to juggle different tasks at once. You will also find it easier management skills will also be helpful when you negotiate or resolve conflicts in your position.

Startups 52

Startups Product Management Product Manager Technical Review 52

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. The people who have been through it, however painful, have given me positive feedback, so I share this with the world in the hope it helps others trying to hire great people. Maybe that's a good idea.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

Mind the Product

JULY 1, 2019

In this post, I look at the value of asking great questions, cover a few strong sample questions and suggest some exercises to help you generate your own insightful questions. Do not go into a product management interview without preparing questions for your interviewer. This is not a “one size fits all” exercise.

User Testing 123

User Testing Product Management Product Manager Customer Experience 123

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Once you’ve identified the answers to these questions, you can build a mobile customer feedback strategy. Every company says they’re “customer-centric,” but very few actually are.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

ProductPlan

SEPTEMBER 20, 2022

This is why developing your product sense remains so important. This might lead some product professionals to bypass their own spidey senses in favor of simply facilitating prioritization exercises. Moreover, they may want to execute a product strategy created by the committee. Adopt an IMPACT mindset.

User Testing 52

User Testing Development Product Research Customer Experience 52

ProductPlan

JANUARY 27, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Product management is no exception. Customer Surveys.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

bpma ProductHub

MARCH 20, 2017

In a recent exercise with a product team, I challenged them to list the markets where the company could potentially sell. Next, the team positioned the current products against those needs. If you have too many markets, you may have lost focus.

Technical Advisors 150

Technical Advisors Marketing Technical Review Software Review 150

Roman Pichler

OCTOBER 21, 2016

I find that mindfulness is particularly helpful for product managers and product owners. Go for a walk, do some exercise, chat with colleagues (but try not to talk about work). Tip #5: Be Positive. Developing a positive attitude will increase your wellbeing and make you an even more likeable person.

Product Management 207

Product Management Product Manager Customer Experience User Testing 207

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. It takes time, but from my experience, great people are quick learners, so that it could turn into a positive ROI quickly.

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

Product Innovation Educators

JUNE 19, 2023

I’m in a position to be trusted because you have power. For product managers joining a new team or organization, one of the best things to do to build a foundation of trust is to build early commitment. Our product team will share a product update, and most product updates will include a high level reminder of product strategy.

Customer Experience 77

Customer Experience Engineering Product Strategy Reference 77

The Product Coalition

FEBRUARY 5, 2021

Having vaguely connected this interest with the work of a product manager, she inquired with the career services team at Lighthouse Labs about open positions for a product manager at their partner companies. What she wanted was to be a product manager, but she was only able to find jobs in web development.

Technical Advisors 110

Technical Advisors Reporting Tools Technical Review Customer Experience 110

The Product Coalition

FEBRUARY 12, 2019

In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”. A product strategy can be covered in 4 parts (1) Buyer + $ value pool. product strategy”).

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

Tyner Blain

AUGUST 10, 2023

The Jobs of the Problem Statement This article continues a series on the three critical flaws in most product development processes a problem statement exists to address. To deepen shallow product thinking to identify meaningful outcomes. And there is no discussion of intention without the problem statement.

Systems Review 52

Systems Review Customer Experience Software Review Weak Development Team 52

ProductPlan

JANUARY 21, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Product management is no exception. Customer Surveys.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

ProductPlan

JANUARY 10, 2023

Do you have tools that positively affect your effectiveness and efficiency? As you do that exercise, remember that your customers are probably using the same rules of thumb so consider how you can put your tool squarely in the “keep them” or “use them more” categories. Do you have tools you’re not using to their full potential?

Feedback Software 52

Feedback Software User Friction Customer Experience Finance 52

UX Planet

DECEMBER 19, 2023

And this is something that requires some finesse in terms of content writing, but also in terms of product placement and overall strategy. Secondly, by communicating to users how the application was going to be maintained but no longer have parity of features with the other platforms.

Feedback Software 88

Feedback Software Analytic Tools User Testing Research Software 88

BrainMates

JULY 31, 2023

This approach is a costly exercise and can be likened to ‘gambling’. The Aligned Goals of Innovation and Product Management The products that product managers launch and support in the marketplace exist in a dynamic and competitive environment. Profits, therefore, tend to be driven downwards.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Mind the Product

OCTOBER 6, 2017

And as with any holiday it has to come to an end and you’re left refreshed with a slightly more positive outlook on life. But with each exercise, every individual was instructed to write down all their own observations, ideas and questions in easily-digestible 4” x 6” Post-It soundbites.

Customer Experience 137

Customer Experience User Testing Product Research Workshop 137

Sequent Learning

JULY 25, 2019

Want a Successful Product? Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. That means, your product’s business needs to hit the target in the market and fulfill your commitment to the bottom line of the company. List any other positives you can think of.

Vision 40

Vision Workshop Customer Experience Product Research 40

The Product Guy

AUGUST 1, 2017

Guest Post by: Lamia Benhaddou (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Amanda Ralph]. Amanda had 18 years of product management experience and was able to clearly foresee the obstacles I might encounter in my new role. Indeed the role of a product leader is different to that of a product manager.

Leadership 99

Leadership Product Management Product Manager Product Research 99

ProductPlan

SEPTEMBER 10, 2021

It also brings a change in how priorities are communicated between different business departments, how the engineering group operates, and it is a huge trust exercise for the leadership, but if used properly, this could unlock superpowers for the company.”. Empowered Product Teams by Marty Cagan. An OKR Methodology Final Review.

Weak Development Team 52

Weak Development Team Research Software Customer Experience Framework 52

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. This is what we did.

User Testing 112

User Testing Weak Development Team Onboarding KPIs Customer Experience 112

Department of Product

OCTOBER 23, 2022

When to consider re-evaluating your product principles Here’s some ideas on potential triggers for re-evaluating your product principles: Strategic triggers – a major product strategy decision has been made (i.e. A deep dive into the tools, frameworks and processes used by product managers from top companies.

Research Software 52

Research Software Product Research Product Management Product Manager 52