The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Strategy Strategy Research Software Product Research 117

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. Why do a Product Discovery? Business development risk?—?does

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Product Research User Testing Research Software Customer Experience 163

bpma ProductHub

MARCH 20, 2017

The sales team is providing feedback and advising that the product is missing features preventing them from penetrating market A, and if only they had those features, they could be very successful selling. The same repeats for market B, C and D and before long the product team is inundated with requests that keep changing day in and day out.

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Technical Advisors Marketing Technical Review Software Review 150

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. It is a strategic exercise for getting omnichannel alignment. Types of Experience Maps. The type of experience map chosen will depend on the goal.

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Mind the Product

JULY 1, 2019

In this post, I look at the value of asking great questions, cover a few strong sample questions and suggest some exercises to help you generate your own insightful questions. Do not go into a product management interview without preparing questions for your interviewer. This is not a “one size fits all” exercise.

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Product Management Lessons from the Trenches

JULY 24, 2018

Focusing on what matters most and why is a critical key to success for any business/product and this intense focus is ever more important in a startup with limited resources and where time to market is a matter of life and death for the company. Why is defining and communicating your product/ business model formula necessary?

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. Design a new type of exercise equipment for people under the ages of 15. What you don’t want is product teams building stuff they want just because it sounds cool or sparks their interest.

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Analytic Tools Research Software Feedback Software Product Management 128

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Plot summary. Key learnings. 5 out of 5.

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Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

FEBRUARY 5, 2021

Then she decided to acquire technical skills in web development to get closer to the product development process. After attending a web development boot camp and working as a web developer at a small startup, she got the opportunity to become a product manager. After graduating in 2013, she moved to London, U.K.

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Technical Advisors Reporting Tools Technical Review Customer Experience 113

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Similarly, your vision and strategy help with this too. Take the example of the principle ‘ship to learn’.

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Research Software Product Research Product Management Product Manager 52

Intercom, Inc.

DECEMBER 19, 2018

“The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences” The journey from startup to scale-up is a fascinating story, and we thoroughly enjoy sharing our perspective, our insights and our experiences as we continue on that journey.

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Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

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Strategy Feedback Software Research Software Software Review 228

Product Management Lessons from the Trenches

AUGUST 21, 2018

For example, a product release with a new feature might impact your analysis so make sure to compare the right set of users Knowing your product usage interval is very important to this exercise. A product usage interval is the frequency with which you expect users to use the product.

Events 150

Events Data Visualization Onboarding KPIs Reporting Tools 150

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Product Strategy User Testing Strategy Technical Review 67

The Product Guy

AUGUST 1, 2017

Amanda had 18 years of product management experience and was able to clearly foresee the obstacles I might encounter in my new role. We started by defining the objectives I wanted to achieve over the course of my 6 months in the product mentor program, an important exercise at the beginning of any mentor partnership.

Leadership 99

Leadership Product Management Product Manager Product Research 99

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

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Article User Testing Product Research Technical Review 81

Bain Public

MARCH 20, 2021

There are many peer-reviewed studies compiled by the Product Development and Management Association (PDMA) that illustrates about half of all product development projects fail; this failure rate is especially much higher in smaller and startup companies. The answer is simply: product roadmaps and product development !

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The Product Coalition

OCTOBER 15, 2019

A great roadmap helps PM’s achieve the following: 1, It ensures the product team understand what they are working towards, by aligning the product to the company’s short term and long term goals. Image credit: ProductPlan Roadmapping sits in the Product Strategy phase of a Product Management It’s very different to a Product Backlog.

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Roadmap Data Visualization Software Review Technical Review 121

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This is what we did. 2012 – the Inception.

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User Testing Weak Development Team Onboarding KPIs Customer Experience 113

ProductPlan

JULY 23, 2019

Of course, product managers say ‘no” all the time, but it’s usually to bad ideas or things requiring resources that are simply unavailable. The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product. Unintended consequences.

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Vision Weak Development Team User Testing Product Research 67

Product Bookshelf

AUGUST 22, 2016

Transform yourself into an ‘idea person’ by looking for inspiration with everyday activities and creative-thinking exercises. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. IDEA : The Lean Startup movement generated new and valuable ideas in product development.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Tyner Blain

DECEMBER 10, 2014

This is important, and can affect product managers because increasing the cost of deliverables affects the bang-for-the-buck calculations , and therefore prioritization decisions. Products fail because of misunderstanding of the phrase minimum viable product. Ramli John makes this bold assertion in an excellent article.

User Testing 74

User Testing Feedback Software Customer Experience Framework 74

ProductPlan

NOVEMBER 19, 2018

But what I later realized is that this field was just an avenue that allowed me to exercise a greater underlying passion: I wanted to build things. I started to recognize my love for products. I was drawn to handcrafted products that regular people like me would use. This was my first true product management experience.

Product Management 79

Product Management Product Manager Weak Development Team Customer Experience 79

The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

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Entertainment Technical Review Strategy Vision 123

Sachin Rekhi

JANUARY 27, 2013

The role of product management in technology firms is a critically important one that is often misunderstood. And while the scope of your product can also vary from a small feature to the entire product strategy for a company, the core discipline remains the same.

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Technical Advisors Product Management Product Manager Technical Review 62

The Product Coalition

JUNE 4, 2016

Step 3: Exercise [link] : Codecademy is not very easy to follow (maybe just my thoughts), because it won’t teach you the higher level idea, so you couldn’t have an overall understanding and it’s easy to lose in the details. However, there are many exercises on Codecademy, and solving problems in exercises is the best way to practice.

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B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

JUNE 13, 2019

It is obvious to say that a small daring startup will not be expecting your application to resemble that of an IBM. That is, they make it seem as if you have been “visiting” departments without really tying these interventions with an overall product strategy. There is a larger issue here when it comes to “product people”.

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Positioning Technical Review Product Management Product Manager 60

Andrew Chen

OCTOBER 31, 2016

I gave some my 2 cents based on my experience helping startups and growth folks. This exercise shows a level of detail and thinking that indicates that you’ve mastered what you’re doing, versus that you’ve read all the blogs. The velocity of growth is determined by one part strategy, one part implementation. And on Culture.

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User Testing Weak Development Team Technical Advisors Analytic Tools 92

The Product Coalition

OCTOBER 8, 2018

So the product management is the only one function that is offering business startups the significant advantages such as in setting up business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of startups. Still confused about the concept of product management?

Startups 60

Startups User Testing Customer Feedback Product Management 60

Product Talk

MAY 10, 2023

In the time that I’d been with the company over the previous number of years, we had iterated on how to do product roadmap discussions as our company grew from 5 when I started to 40, 50, 60 people and growing the engineering team and trying out different ways to have the “What do we work on next?” Product strategy board.

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Product Research User Testing Feedback Software Research Software 130

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

The Product Coalition

MARCH 18, 2018

A designer, for example, may have been interested in arts as a kid and loved to exercise his creativity. However, the choices we make throughout our lives and how we deal with the problems we face are the ones that really shape our character and how we see the world.

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Weak Development Team Onboarding KPIs Research Software Product Research 60

The Product Coalition

JANUARY 26, 2021

from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. As Marty Cagan states in Inspired : “When done well , the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.” Dan Pink’s Motivation 3.0

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The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. This dilemma is not unique to my business. Was it the right choice?

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Vision User Testing Startups Consulting 144

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses. Design: Product Roadmap.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Product Talk

SEPTEMBER 6, 2023

Just to give us a bit more of an idea of what we’re working with here today, I thought it’d be nice if we did a quick exercise. You heard Teresa’s definition of product discovery. You talked about strategy and that is a void that we could fill as product leads. Petra: But we know it’s not.

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Product Research User Testing ChatGPT Research Software 238

UX Studio

FEBRUARY 15, 2024

You know, I’m going to talk about that, why that change happened, but basically what I do as of today is I help our clients to explore new ways to grow new product strategies, formulate product goals and product vision, and I also help shape the scope of the product. And BKK already has a strategy in place.

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