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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 148
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He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

Mixpanel

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

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How to get into product management with ‘the wrong’ background.

The Product Coalition

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. The problem The friend I talked to is named John. I once met a guy named Brett on a flight to SF. Don’t know anyone?

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

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Stop Fighting - Pick a Prioritization Method and Stick with It

Haines-Group

You might specify that a low score indicates that the potential opportunity impacted is vague at best, while a high score signifies that it will very positively impact well-defined opportunities or risks. The system prioritizes the more important features that you can bring to market more quickly. Again, this is rated on a 1-10 scale.