Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work. 4 steps to stand out as a sales leader. Prioritize work that will move the needle.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

B2B Product Management

DECEMBER 6, 2016

Finance), you can also contribute to high-tech Product Management, although the focus will be much different. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

APRIL 8, 2022

From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Joanna then explained that the terms “media database” and related searches had high Google search rates, so they were able to create a content strategy around those keywords.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

UX Studio: Product Management

JULY 29, 2021

Ultimately, the decision on how much to budget for product development will be made somewhere in the finance department. However, whatever your market, odds are understanding your customers through research and offering them a better UX will decrease your share of outbound sales. Of course, some markets are sales-intensive by nature.

Research Software 110

Research Software User Testing Product Research UX 110

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product? That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. I worked in healthcare, finance, media, in education. Maybe with regards to strategy or funding. It teaches you some bad habits as well.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

ProductPlan

MARCH 7, 2019

All of this while aligning the strategy of the executive team with specific product releases and features. Executives want to stay at a high level, with a focus on big features and themes that support the overall corporate strategy. A compelling roadmap can inspire the company and set a positive tone for the future.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. I was interested in starting a company from scratch, and I had actually managed the corporate card at SoFi, as the VP of finance. Is that part of the strategy as well? Align your business strategy around solving problems.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Companies like Slack, HubSpot, and Shopify have all operated on this deeper level, leveraging these five strategies to go public. And really there are five most common market-moving strategies. Whichever path you decide to take, it’s essential to put a comprehensive strategy in place.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. In fact, we’ve just started building our outbound motion. And I actually don’t think that’s a good strategy.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. That’s why it’s crucial to have an automation strategy to eliminate low-value work. Finance needs to be aware of it.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Gainsight

DECEMBER 23, 2019

For SMB you want to have more of a one to many strategy. A million things going on outbound-driven, rapidly changing. To answer your question about products specialization, in particular at Zuora, which is commerce billing and finance. You have to have an understanding of how much of your business is enterprise versus SMB.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52