How to Build a Product Launch Checklist
ProductBoard
DECEMBER 13, 2023
Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support.
How to evolve product launches as you grow
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
Product launches 
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Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Leading the Development of Profitable and Sustainable Products
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]
Userpilot
NOVEMBER 21, 2023
Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. How exactly?
Webinars
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Leading the Development of Profitable and Sustainable Products
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
The Essential Product Marketing Framework for SaaS Business Growth
Userpilot
JANUARY 22, 2024
A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.
The GIST Framework by Itamar Gilad
Mind the Product
APRIL 10, 2020
In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. Three Types of Launch. He’s now a consultant, speaker and writer. Enter GIST.
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Product Launch Manager Role – Everything You Need to Know
Userpilot
NOVEMBER 21, 2022
What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?
Product Market Fit Framework: How to Achieve and Maintain PMF
Userpilot
SEPTEMBER 23, 2022
What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. What is product-market fit (PMF)?
User Testing 59
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How to Create a Feature Launch Plan + Best Practices
Userpilot
MARCH 26, 2024
TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.
User Testing 52
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How to Create a Feature Launch Plan + Best Practices
Userpilot
MARCH 26, 2024
TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.
User Testing 52
52 
How to Create a Feature Launch Plan + Best Practices
Userpilot
MARCH 26, 2024
TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.
User Testing 52
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How to Create a Feature Launch Plan + Best Practices
Userpilot
MARCH 26, 2024
TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.
User Testing 52
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How to Create a Feature Launch Plan + Best Practices
Userpilot
MARCH 26, 2024
TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.
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How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch
Gainsight
AUGUST 6, 2021
How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.
Piecing it together: how to design cohesive onboarding
Intercom, Inc.
SEPTEMBER 17, 2019
Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. A framework for discovery.
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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]
Userpilot
AUGUST 14, 2023
The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new product launch. What is the growth marketing framework? Launch product in Product Hunt.
374: The one marketing communication framework product managers need to know – with J.J. Peterson
Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Joining us is Dr. J.J.
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How to Become a SaaS Product Manager Without Experience
The Product HQ
APRIL 20, 2024
Businesses need SaaS product managers to oversee their product development efforts and ensure that they are a success. Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? Let’s dive right in.
Best Product Strategy Frameworks
The Basics of Product Management
JULY 17, 2020
Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. The product manager is the one who takes the decision on which framework to use.
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Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma)
Lenny Rachitsky
APRIL 21, 2024
Her background includes founding Design Nation, a national nonprofit focused on democratizing design education for undergraduates; spearheading product launches at Meta; and community building within the NYC AI startup scene.
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How to Build a Go-to-Market Team for Your SaaS Company
Userpilot
JULY 23, 2023
Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.
How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
Product Failure: Why New SaaS Products Fail and How to Avoid it
Userpilot
DECEMBER 8, 2022
Product failure is often attributed to poor UI/UX. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. A GTM strategy is a key component of a successful product launch and reduces the chances of its failure. Getting your pricing right is tricky.
How to Cross the Chasm & Scale Your SaaS
Userpilot
JULY 4, 2023
Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. Read on to discover how to cross the chasm and scale your technology company. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. The five segments of the adoption lifecycle.
How to create a product roadmap (with examples)
nulab
MARCH 5, 2021
A product launch is a bit like a quest. A product roadmap is essentially a map that guides you through your product launch, from day one all the way through to the end. A product roadmap is essentially a map that guides you through your product launch, from day one all the way through to the end.
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114 Product Requirements: Using a Written or Visual Framework
Mind the Product
APRIL 27, 2017
Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. There are many good posts on how to write all different kinds of specs, but this recent post includes great examples. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION.
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A flight-tested framework for effective goal-setting
Mixpanel
JULY 22, 2020
One of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome. Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization.
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How to Become a B2B Product Manager
The Product HQ
APRIL 20, 2024
It is soft skills that set the most successful product managers apart from their peers. These include developing a go-to-market and business strategy, defining the minimum viable product, positioning and pricing the product, and creating status reports and competitive analyses. All products must fit into a market niche.
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How to Deliver a Better Product in Terms of Usability and User Experience?
Userpilot
JULY 9, 2023
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Usability vs User Experience.
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How to Build an Effective B2B Product Marketing Strategy
Userpilot
DECEMBER 11, 2022
By the end of this article, you’ll better understand B2B marketing, the marketing strategies, and tactics available to you, as well as, how to implement a B2B marketing strategy. Product marketers use the product’s features and functions to demonstrate value to users and build trust. Benefits of product positioning.
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How to Use Concept Testing UX to Build Successful Products?
Userpilot
SEPTEMBER 25, 2023
This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. How to carry out effective concept testing?
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81 How To Launch A Product or Feature To Maximize Growth
Brian Balfour
JANUARY 24, 2019
Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. The key quote is: “ It is critical to design a process that allows you to launch vastly different product experiences within specific communities so your product can reach critical mass.”
481: Lessons learned developing medical products – with Ron Richard
Product Innovation Educators
MARCH 18, 2024
Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. 11:16] How does your innovation process apply to many different fields?
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How to Shift to Product-Led Growth, Featuring Wes Bush
ProductPlan
DECEMBER 21, 2020
To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. The Best Benefits of Product-Led Growth.
User Testing 104
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How to Keep on top of Trends that Matter to Product Managers
Department of Product
MARCH 28, 2022
How to Keep on top of Trends that Matter to Product Managers Decide when to care about trends and when to sit back and watch what happens next Trends and the product lifecycle Imagine your product strategy stayed exactly the same for the next 10 years. What would happen?
23 Product Management Books PMs Must Read in 2023
Userpilot
JUNE 25, 2023
Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game. TL;DR Continuous Discovery Habits is a guide for Teresa Torres’ discovery framework.
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Measure User Experience In Your Product – Insights from UX Experts
UX Studio: Product Management
AUGUST 1, 2021
Measuring design and utilizing data are essential steps towards creating a sustainable product. Let me show you how to use data to improve your product. The product owners were happy because they saw their plans coming alive. They represent a product’s user experience, which is hard to quantify.
The Right MVP May Be Simpler than you Think
The Product Guy
MARCH 19, 2020
Building a product is a huge responsibility, each feature you release takes time, focus and ongoing love. In a recent live stream from one of our mentors of The Product Mentor , Yossi Mlynsky, lead a conversation on this topic.
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What Does a Product Manager Do? 7 Key Responsibilities
Userpilot
JULY 18, 2023
We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. How to start your PM career. TL;DR A product manager is in charge of the entire product lifecycle. Product launch manager plans and oversees product and feature releases.
How to Measure a Product’s User Experience
UX Studio
AUGUST 1, 2017
And how can you find out why they are not? Measuring design and utilizing data are essential steps towards creating a sustainable product. Let me show you how to use data to improve your product. The product owners were happy because they saw their plans coming alive. At the product launch.
How to Create a Product Content Strategy
Department of Product
AUGUST 2, 2020
How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. Who actually came up with this name, and how? Sign up for the weekly Product Briefing.
How to Conduct a Product Health Check
Department of Product
AUGUST 22, 2022
How to Conduct a Product Health Check Why gathering health indicators helps you make better product decisions I was chatting to a friend the other day who had just taken on a senior product director level role at a venture backed startup. Sign up for the weekly Product Briefing.
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Product Virality 101: How To Design a Viral Product That Drives Growth
Userpilot
JULY 2, 2022
Incentives are a powerful and effective way of driving signups , particularly in the early days of a product launch. Revolut is a product doing incentive virality extremely well: they target distinct offers to their audience via different channels (email and in-app, plus push notifications). So, what are you waiting for?
How to Structure your Product Org to Optimise for Growth
Department of Product
JUNE 27, 2022
How to Structure your Product Org to Optimise for Growth If your company’s success depends on growing effectively, you need to get these things right When a company grows quickly, it undergoes stress. In most cases, you should pretend that design and product are part of the team. Sign up for the weekly Product Briefing.
How To Differentiate Between a Product Strategy and a Go-To-Market Plan
Dear Strategy
OCTOBER 6, 2021
On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. A go-to-market plan is a dynamic and continuous action plan that exists throughout a product’s entire lifecycle.
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