The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. Next week I’ll talk about how to address them.

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The Product Coalition

JANUARY 28, 2024

They might be thinking that they deliver it, and maybe they are even capable of that, but I simply don’t know how to get that value that I want. As product leaders, our primary responsibility is to deliver value to our customers. But does Spotify even see that as a value that they would want to deliver to their customers? Stay tuned.

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Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Product Management University

FEBRUARY 1, 2024

That level of direction gives your product marketing, sales and customer success teams a desperately needed vision and value story to better attract new customers and encourage the ones you have to keep paying.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? How can you build one? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. The process is also necessary to maintain the product-market fit.

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Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. I will also do away with the notion of a “Product.” Markets need solutions. The key is in building win-win strategies and identifying timing in the market.

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Mind the Product

MARCH 3, 2020

In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.

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Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

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The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. Steve Jobs.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

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Mind the Product

MARCH 21, 2019

If you want to seriously develop a product growth competency, how do you ensure success instead of just haphazardly launching new products and features? Here’s a breakdown, in eight high-level steps, of how you can approach the solution by putting more structure and process into how you think about growth: 1.

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Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

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NextBigWhat

SEPTEMBER 14, 2020

Mental models are frameworks that give people a representation of how the world works. In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman.

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The Product Coalition

FEBRUARY 12, 2022

A lot of what you learn about the perfect Product-Market Fit, kick-ass prioritization frameworks, Lean Product plays, and anything and… Continue reading on Product Coalition ».

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Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

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Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? Product, marketing and sales priorities will quickly come into focus. The Ultimate Guide to Portfolio Product Management & Marketing.

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Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? Dave McClure's Pirate Metrics framework.

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Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference. The framework has many implications for how you seek out growth and build a company.

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Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? ’ To create my goals, I use the SMART framework.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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The Product HQ

MAY 10, 2024

Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. Steps to Become a Principal Product Manager Here is a process on how to become a principal product manager: Step 1. This calls for close collaboration and strong communication skills.

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PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

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The Product Coalition

FEBRUARY 12, 2024

Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. As a result, the team struggled with how to prepare. If not, why?

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Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Innovation Product Manager. Kent McDonald on PM Specializations.

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Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

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Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! SMART goal-setting framework.

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Userpilot

AUGUST 30, 2023

The event is for anyone responsible for driving growth for their product. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. Product marketing speaker.

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The Product HQ

MAY 10, 2024

That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. In this guide, we will break down a few steps you can take to increase your chances of being a startup product manager. Sharpen your data collection and analytical skills.

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Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

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The Product HQ

APRIL 20, 2024

Businesses need SaaS product managers to oversee their product development efforts and ensure that they are a success. Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? Let’s dive right in.

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Research Software Feedback Software Analytic Tools Customer Experience 52

BrainMates

MAY 28, 2019

SnapComms adopted Brainmates’ Product Management framework to facilitate a market-driven way of thinking company-wide, and to equip their Product Team with a repeatable process to take the most valuable ideas to market fast. The 10 steps we followed to embed the Product Management framework.

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Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Read on to discover how to cross the chasm and scale your technology company.

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The Product Coalition

FEBRUARY 13, 2021

The strategy enables the team to know what are the main company objectives that they are optimizing towards and how to gauge the success of the tests. Here is a more detailed view of how these aspects of an experimentation system work: How To Create A Powerful Product Experimentation System?

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