Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

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Product Strategy Strategy Weak Development Team Framework 322

Product Innovation Educators

DECEMBER 16, 2024

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

The Product Guy

NOVEMBER 9, 2017

Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. Why do I need a framework? A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. This was second only to increase in salary! Research article.

Framework 345

Framework Agile User Testing Research Software 345

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

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Product Innovation Educators

NOVEMBER 25, 2024

Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. The methods and frameworks we discussed can help product leaders work through strategic challenges more effectively.

Data Visualization 254

Data Visualization Research Software Weak Development Team Product Research 254

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Lenny Rachitsky

FEBRUARY 25, 2025

Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. What exactly is product strategy?

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Strategy Technical Review Product Strategy Product Research 123

The Product Guy

APRIL 15, 2025

How do hybrid product teams stay aligned and effective across time zones and work styles? Want the Frameworks to Apply These Lessons? We developed a series of exclusive frameworks and step-by-step strategies to help you turn these insights into action.

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Customer Feedback Enterprise User Testing CTO Coach 195

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Melissa Perri

OCTOBER 22, 2024

When strategy is unclear, anchor yourself in how your company creates value. You might find that while the strategy isn’t written in stone, it’s written in the choices your company makes every day. Your goal isn’t to write the perfect company strategy – it’s to understand it well enough to build products that matter.

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Strategy Research Software Vision User Testing 220

Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Lenny Rachitsky

MAY 25, 2025

At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing.

Analytic Tools 89

Analytic Tools User Testing ChatGPT Marketing 89

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. What is wrong with these startups?

Framework 185

Framework Startups User Testing Onboarding KPIs 185

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test.

Product Strategy 176

Product Strategy Strategy Product Research User Testing 176

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Product Innovation Educators

FEBRUARY 17, 2025

Instead of preparing perfect presentations for the boardroom, successful product managers: 1. Incorporate diverse viewpoints into product strategy 4. As organizations grow, product management roles typically become more specialized and focused on smaller components of the overall product strategy.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

MAY 21, 2025

Inside the article: Why removal is harder than building, but often more valuable A four-stage subtraction audit to guide product teams How to identify features that are dragging performance, usability, or focus A case study showing how one team removed a low-use feature and saw engagement rebound What Youll Learn: How to evaluate feature usefulness (..)

Leadership 150

Leadership Roadmap Technical Review Article 150

The Product Guy

MAY 16, 2025

Inside the article: Why prioritization remains difficult even with tools like RICE How to use RICE to align teams and make transparent trade-offs Common pitfalls and how to avoid them A real-world case study showing how one team used RICE to streamline planning, improve collaboration, and increase retention What Youll Learn: How to apply RICE as a (..)

Technical Review 150

Technical Review Leadership Roadmap Article 150

Productside

MARCH 3, 2025

If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update. Recommended Templates Product Strategy & Roadmap Review : Uncover your biggest alignment gaps. Solution : A direct no is a fight.

Product Research 177

Product Research Feedback Software Product Manager Product Management 177

Roman Pichler

JUNE 6, 2023

Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. Pete, the marketer, agreed to rework the marketing strategy to support the next major release. The following sections explain how you can apply the framework.

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Construction Customer Feedback Framework User Testing 190

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. But what Scrum lacks in my mind, is a way to involve the key stakeholders in strategic product decisions and the product discovery work.

Product Research 350

Product Research Agile User Testing Framework 350

Mind the Product

JUNE 19, 2022

In this Sunday Rewind episode, we look back to when Manohar Sreekanth suggested a product development framework, designed to conceive a new product, develop it, and take it to market. [.]

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The Product Guy

MAY 7, 2025

They require balancing diplomacy, data, and leadership under pressure.

Customer Satisfaction 150

Customer Satisfaction Leadership Framework Roadmap 150

Product Management University

AUGUST 20, 2024

During the month of September, Product Management University is offering a no-cost, no-strings-attached 1-hour Master Class on how to use our “Solutions Value Chain” framework to create a solid foundation for your 2025 product strategy. Creating a value foundation for your product strategy.

Product Strategy 147

Product Strategy Strategy Webinar Framework 147

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I wanted to share with you the framework I use when doing this. Below is a brief overview of the framework that I use and a few signs of where you should start if you want to run this exercise yourself.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But even if it doesn’t, choose one.

Framework 158

Framework User Testing Customer Experience Dashboard 158

Roman Pichler

MAY 5, 2020

In the agile scaling framework LeSS, the role is referred to as “ Area Product Owner “ A component owner owns an architecture building block like a user-interface layer or a payment service. SAFe Product Owner. The agile scaling framework SAFe uses its own product owner role, the SAFe product owner.

Feedback Software 392

Feedback Software Product Research Weak Development Team User Testing 392

The Product Coalition

JULY 25, 2022

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” How I defined product strategy would define my professional career.

Product Strategy 147

Product Strategy Strategy Product Research Product Manager 147

The Product Guy

SEPTEMBER 24, 2024

It is a framework for seeing interrelationships rather than things, for seeing patterns of change rather than static snapshots. In product ecosystems, this means that one small tweak to a feature can have significant effects on other features, user experience, or even marketing strategies.

Feedback Software 150

Feedback Software Product Strategy Product Research Strategy 150

The Product Guy

APRIL 16, 2025

In our newest Patreon-exclusive article , part of the Roadmap to Mastery series, we explore: What makes experimentation actually work in a team setting How to help people take smart risks and learn from what doesnt go right Case studies where iteration, not perfection, led to lasting improvements in engagement and retention Whats Inside the Full Article? (..)

Framework 150

Framework Roadmap Leadership Article 150

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products. Product Strategy.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Product Management University

SEPTEMBER 11, 2024

Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats. They cover basic skills for newer product managers to more advanced skills for market strategy, product strategy and portfolio planning.

Product Manager 264

Product Manager Product Management User Testing Technical Review 264

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. We knew our market inside and out. Should we only offer the product to members or the market at large?

Product Strategy 148

Product Strategy Strategy User Testing Weak Development Team 148

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

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Product Strategy Strategy Product Research Data Visualization 148