The Product Guy

FEBRUARY 13, 2020

For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. Below is an overview of the main problems I ran into, along with our framework for addressing them and sustaining our innovation and growth. Mental models for decisions not clear.

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Productside

MAY 27, 2025

As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. But its product management journey has been far from smooth. Their tool of choice? The result?

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Product Strategy Strategy Product Research Weak Development Team 177

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Part of the role of a product manager is to discover and help build products that have a high market impact. The post The GIST Framework by Itamar Gilad appeared first on Mind the Product.

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The Product Coalition

DECEMBER 13, 2021

The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.

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Roman Pichler

JANUARY 20, 2025

Its consequently not only relevant to developing an initial offering ( MVP ) but also to achieving product-market fit and extending the product lifecycle. The target group describes the people who should benefit from the product, the target users and customers, and the market or market segment you want to address.

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The Product Guy

MARCH 4, 2025

Your team is following the roadmap. Roadmaps provide alignment. But heres the problem: The world doesnt care about your roadmap. Teams are trained to treat roadmaps as gospel, OKRs as strategic truth, and customers as the ultimate source of insight. You shipped everything on the roadmap, but customers werent delighted.

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Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. The principle stays the same.

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The Product Guy

MARCH 12, 2020

First we agreed framework for product decision making. We agreed that our number one priority had to be achieving Product/Market Fit. In agreeing our framework, we realised that we had been placing too much bias on ‘Market Fit’ in our meetings, and had neglected ‘Product Fit’. I needed to change my approach to alignment.

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Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

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Reporting Tools User Testing Customer Experience Product Research 388

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. We use UXDAs Digital Experience Branding Framework to help ambitious financial institutions build strong, future-ready digitalbrands. A recognizable logo or clever tagline is no longer enough.

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Reporting Tools Feedback Software Finance Branding 98

The Product Guy

MAY 21, 2025

This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead feature removals with evidence, clarity, and confidence. Feature bloat slows teams down, confuses users, and hides the real value of your product. But most teams avoid removals because they feel risky, political, or like an admission of failure.

Leadership 150

Leadership Roadmap Technical Review Article 150

The Product Guy

MAY 16, 2025

This new Patreon-exclusive article in the Roadmap to Mastery series explores how to lead prioritization with structure, confidence, and buy-in. Balancing technical constraints, stakeholder agendas, and long-term goals is hard. Even experienced PMs get stuck in opinion-driven debates or lose clarity under pressure.

Technical Review 150

Technical Review Leadership Roadmap Article 150

Product Innovation Educators

JUNE 3, 2019

Product roadmaps are one of the best-known tools and also the most misused by product managers. We have talked twice before with Bruce McCarthy, co-author of the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty , to learn how to make roadmaps work for us instead of against us.

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Intercom, Inc.

JUNE 2, 2021

To avoid this outcome, we apply a simple three-part framework before we start exploring solutions. Our simple team alignment framework . Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Investment . Innovation.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Intercom, Inc.

FEBRUARY 20, 2018

It’s shipped, checked off the roadmap and everyone moves on to the next project. a simple framework for user onboarding. Sales might own communication, Marketing might own content, and Product will own the UI. a simple framework for user onboarding appeared first on Inside Intercom. Introducing C.A.R.E.:

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Customer Experience Framework User Testing Systems Review 223

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. There are many frameworks available on building products and the approach varies individual to individual.

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The Product Guy

MAY 1, 2025

But it can help you do them more effectively.

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The Product Guy

JUNE 18, 2020

1password.com) Strikingly- Public Forum, Idea Forum , where customers request and vote on features Public Roadmap (ie Slack , bitsian ) . Are things that we are learning finding their way into the roadmap? How do you internally communicate customer requests/feedback vs the roadmap? Your product hits the market. .

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Product Research Feedback Loop Feedback Software User Testing 412

Product Innovation Educators

JANUARY 20, 2020

To Commit, begin business modeling, make a financial model, do market validation research, and do resource allocation. [16:38] To Describe, plan the roadmap for the release. To Deliver, the product managers who are also product marketing managers need to plan the launch. To Describe, plan the roadmap for the release.

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The Product Guy

APRIL 9, 2025

In our newest Patreon-exclusive Roadmap to Mastery article , we explore: The types of questions that unlock clarity across customers, teams, and stakeholders. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools.

Strategy 150

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The Product Guy

MAY 7, 2025

They require balancing diplomacy, data, and leadership under pressure.

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Customer Satisfaction Leadership Framework Roadmap 150

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth.

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The Product Guy

APRIL 16, 2025

In our newest Patreon-exclusive article , part of the Roadmap to Mastery series, we explore: What makes experimentation actually work in a team setting How to help people take smart risks and learn from what doesnt go right Case studies where iteration, not perfection, led to lasting improvements in engagement and retention Whats Inside the Full Article? (..)

Framework 150

Framework Roadmap Leadership Article 150

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. 14:24] Share your Strategy Generation framework for developing product strategy.

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Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

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The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Roman Pichler

MARCH 9, 2021

Scrum is a simple framework designed to facilitate the development of complex products. Product Goals and the Product Roadmap. But unless you can’t see further than the next few months, I recommend determining the next three to four product goals and capturing them on your product roadmap , as figure 3 below shows.

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The Product Guy

DECEMBER 23, 2018

Customer segmentation is a powerful tool for product managers and marketers to draw an accurate picture of the customers. Defining target customer base helps with creating the roadmap. A really powerful framework is to continue asking ‘why’ until you get to the root cause. Then you can evaluate the chain reaction of effects.

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The Product Guy

APRIL 3, 2025

Youve aligned the roadmap. Read it now on The Product Way Patreon : [link] Exclusive Access to Mastery This post is part of the Roadmap to Mastery Collection , a premium series on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools. Youve got the stakeholders in the room.

Leadership 150

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The Product Guy

MARCH 5, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: The most common mistakes PMs make in stakeholder alignment. This is part of the Roadmap to Mastery Collectionavailable exclusively on The Product Way Patreon. A growing library of frameworks, case studies, and actionable tools.

Roadmap 150

Roadmap Customer Feedback Technical Review Article 150

Roman Pichler

JUNE 6, 2023

Pete, the marketer, agreed to rework the marketing strategy to support the next major release. It can be tempting to ignore people issues and focus on product-related tasks like reviewing the product strategy , updating the product roadmap , and refining the product backlog. But the team still over-commits and under-delivers.

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Construction Customer Feedback Framework User Testing 190

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

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The Product Coalition

JUNE 9, 2021

Photo by Denise Jans on Unsplash There is a misconception that building a roadmap will define a product’s future. But a roadmap doesn’t create a clear view of the future. Your vision of the future should bring clarity to your roadmap. People usually build roadmaps by throwing a bunch of unrelated projects onto a schedule.

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Vision Roadmap Customer Experience Weak Development Team 155

Melissa Perri

JULY 23, 2024

I wanted to share with you the framework I use when doing this. I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. Joining us for this episode is a CPO who shares some of the tools he uses, including roadmaps, metrics, and OKRs. 5:42] How do you use roadmaps? I use PowerPoint or Google slides for my roadmaps. I structure these roadmaps very clearly.

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Feedback Software Data Visualization Customer Feedback Customer Experience 277

Roman Pichler

MAY 11, 2021

While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests. But the situation is different for product owners in the agile scaling framework SAFe.

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Weak Development Team Product Research User Testing Customer Experience 366

The Product Guy

APRIL 21, 2019

A product manager manages the product roadmap/product lifecycle. The secret menu framework. Higher revenue and market share. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material. What is a secret menu? Builds brand. About Anthony Lazarus.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378