Handbook Marketing Startups 
Intercom, Inc.
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. Whether you’re at an early stage startup contemplating life after the TechCrunch bump, or a more mature business with many millions in ARR, your company’s survival depends on finding a sustainable answer. That’s what The Growth Handbook is all about.
Product Innovation Educators
JULY 6, 2020
In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Later, like many of us, I learned about Lean Startup thinking from Eric Ries and found threads to adjacent thinking that was in the Startup Owner’s Manual. Successful startups ignored that advice.
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Product Innovation Educators
JANUARY 1, 2024
Our first book was Corporate Explorer: How Corporations Beat Startups at Innovation. This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Nobody listened to him, so he left and went to a startup.
Intercom, Inc.
FEBRUARY 14, 2019
Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Find product market fit again and again. Then apply Lean Startup Principles to hiring by putting people in the role. Which could you solve well?
TechEmpower - Product Management
AUGUST 7, 2023
What does it mean to be a CTO for a startup? Should a startup CTO spend their time programming? Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. What does the role demand? Exploring new technologies? It might be.
Lenny Rachitsky
JUNE 9, 2024
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” This is the biggest driver of startup success. The ultimate measure of product-market fit is customer retention.
Intercom, Inc.
MAY 2, 2019
At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market. This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey.
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