Handbook Product Marketing Startups 
Intercom, Inc.
JUNE 27, 2018
We’ve just launched our latest book, The Growth Handbook. Whether you’re at an early stage startup contemplating life after the TechCrunch bump, or a more mature business with many millions in ARR, your company’s survival depends on finding a sustainable answer. That’s what The Growth Handbook is all about.
Product Innovation Educators
JULY 6, 2020
How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father. Successful startups ignored that advice.
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Intercom, Inc.
FEBRUARY 14, 2019
Your next big product is probably right in front of you. Find product market fit again and again. Then apply Lean Startup Principles to hiring by putting people in the role. Find it by watching what your customers do, not what they say. Ask yourself: What other important problems do your customers have?
Lenny Rachitsky
JUNE 9, 2024
He’s most recently the author of Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs , hailed by Steve Wozniak as the “Bible for entrepreneurs.” This is the biggest driver of startup success. The ultimate measure of product-market fit is customer retention.
Intercom, Inc.
MAY 2, 2019
This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Download The Growth Handbook. Thanks for signing up.
Intercom, Inc.
JULY 12, 2018
To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. The only good generic startup advice is that there’s no good generic startup advice.
Intercom, Inc.
SEPTEMBER 19, 2019
It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. When not writing his sales handbook, he’s been overseeing the change from Close.io We’re not really a startup anymore. to Close.com.
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