The Secret PM Handbook

AUGUST 11, 2017

Onboarding Is Not A Customer Problem, It’s Our Problem. When customers aren’t behaving the way we want them to – for example, if they are not onboarding fast enough or in big enough numbers – we need to treat that as a “signal,” not as the problem itself. Then I’d go do some research on onboarding.

User Testing 150

User Testing Research Software Product Research Download 150

Intercom, Inc.

FEBRUARY 14, 2019

Figure out how your product can solve the problem you originally solved, but for a broader set of customers. If you only serve your initial customers, you are stunting your future growth. I f you start by serving smaller customers, the best way to expand upmarket is to do that one step at a time. Build your next big product.

Strategy 188

Strategy User Testing Download Product Research 188

Product Bookshelf

JANUARY 3, 2017

The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp. A sprint culminates in creating a prototype and observing your customers using it.

User Testing 48

User Testing Product Research Feedback Software Testing 48

The Secret PM Handbook

OCTOBER 9, 2018

We’ll start with some assumptions: Let’s assume your product solves a significant problem, better than alternatives, for a particular segment, and you have some successful customers. The post 3 Proven Ways To Help Your Sales Team Beat Quota appeared first on The Secret Product Manager Handbook. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Intercom, Inc.

DECEMBER 10, 2018

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. billion users found that the average retention rate for web-based apps is only about 10%.

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Product Innovation Educators

JULY 6, 2020

It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. Investors told startups to act like smaller versions of large companies—coming up with a business plan on paper without talking to customers or testing prototypes.

Startups 88

Startups User Testing Customer Experience Development 88

Intercom, Inc.

MARCH 13, 2019

During your first wave of growth, your initial customers are very important. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. Understanding what customers need. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

Gainsight

MARCH 29, 2022

Product-led growth is a business strategy that’s centered around strengthening your product and improving your user’s experience. Within the strategy, you use your product to accomplish everything from acquiring customers and improving onboarding to increasing retention, enhancing adoption, and expanding the company. The result?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Strategy 98

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Gainsight

NOVEMBER 23, 2020

As the Customer Success function matures, it’s increasingly clear that Customer Success Operations (CS Ops) plays a critical role in driving effectiveness and efficiency just as Sales Ops does for the Sales function. Jeff is the Senior Manager of Customer Success Operations. . I was the “consumer” of CS Ops.

Analytic Tools 52

Analytic Tools User Testing Data Visualization Reporting Tools 52

NextBigWhat

NOVEMBER 30, 2020

The genius of how @duolingo grew from 5M to 200M users in 5 years (!!!) Alongwith growing users from outside, Gina decided to double down on growing users from inside. Obsessive A/B testing. However, it was easy to retain users once they got the Duo learning experience. using product-led growth. A long thread.

User Testing 59

User Testing Customer Experience Product Research Education 59

The Product Cafe

JANUARY 18, 2024

Enzo Avigo A ten-year veteran in Product Management, focusing on user experience and product strategies. Writes about effective product management strategies in the pre-Product/Market Fit phase and is also in the process of releasing a book soon. Active in course creation, advising, and angel investing in the tech sector.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Consumer expectations of real-time interactions online are exposing some real human limitations.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Gainsight

APRIL 2, 2021

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.

User Testing 52

User Testing Customer Feedback Analytic Tools Customer Experience 52

Gainsight

APRIL 7, 2022

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. Product adoption describes how a customer becomes aware of your product, makes purchases within your platform, and uses your tool.

Analytic Tools 52

Analytic Tools Data Visualization Embedded Analytics Product Research 52

The Product Coalition

OCTOBER 19, 2017

To start with, I wrote this handbook “ Product Management 101 ”. The most comprehensive video course on Product Management developed by PMs @ Top Tech Firms The course includes Mock Interview to help you practice answering Product Questions & Get detailed Feedback on what to improve. Click ??

User Testing 60

User Testing Product Management Product Manager Product Research 60

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” The Secret To Successful Products That Users Love From Day One. The Value Inequality – The Real Meaning Of “Customer Value”.

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Gainsight

NOVEMBER 10, 2021

With customers testing your product out right away and competition on the rise, delivering value is a must. Product improvements are essential to selling your product and keeping customers on board. . Positive user experience is paramount. The consumer’s experience is more important than ever. Encourage adoption.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Feedback Software 52

The Secret PM Handbook

AUGUST 11, 2017

Onboarding Is Not A Customer Problem, It’s Our Problem. When customers aren’t behaving the way we want them to – for example, if they are not onboarding fast enough or in big enough numbers – we need to treat that as a “signal,” not as the problem itself. Then I’d go do some research on onboarding.

User Testing 170

User Testing Research Software Product Research Download 170

Agile Velocity

MAY 14, 2020

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Secret PM Handbook

MAY 12, 2017

” Or “Epics” or “User Stories.” We want to help our customers have better, more successful lives and to achieve their business and personal goals. But I’ve never felt that the INVEST acronym spoke to me as a person who is trying to solve problems for customers with my products. What can we do?

Weak Development Team 210

Weak Development Team User Testing Feedback Software Product Research 210

The Secret PM Handbook

AUGUST 11, 2017

Onboarding Is Not A Customer Problem, It’s Our Problem. When customers aren’t behaving the way we want them to – for example, if they are not onboarding fast enough or in big enough numbers – we need to treat that as a “signal,” not as the problem itself. Then I’d go do some research on onboarding.

User Testing 150

User Testing Research Software Product Research Download 150

The Secret PM Handbook

MAY 12, 2017

” Or “Epics” or “User Stories.” We want to help our customers have better, more successful lives and to achieve their business and personal goals. But I’ve never felt that the INVEST acronym spoke to me as a person who is trying to solve problems for customers with my products. What can we do?

Weak Development Team 199

Weak Development Team User Testing Feedback Software Product Research 199

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. Writing Is Designing: Words and the User Experience by Michael J.

Books 52

Books Research Software Product Research Reporting Tools 52

The Secret PM Handbook

AUGUST 22, 2016

I deal with: Customers – finding their problems and listening to their product feedback. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

Product Bookshelf

AUGUST 22, 2016

The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. Customer analytics. User and customer empathy. IDEA : How do you create a product that constantly engages the customer? Thinkertoys: A Handbook of Creative-Thinking Techniques.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Modus Create

JULY 21, 2020

The answer is clear: after extensive research and preparation. The effort to implement Scaled Agile is significant; therefore organizations with 50+ users in multiple scrum teams are likely to see the best ROI, but only when those multiple scrum teams already operate under a real Agile framework and are comfortable doing so.

Agile 134

Agile Data Visualization Reporting Tools Research Software 134

Mind the Product

FEBRUARY 1, 2019

hitting a specific metric (revenue/users/conversion, etc). And with research showing that people who set goals are more likely to succeed than those who don’t, we should be all good… right? To a Learning goal: “Learn how A/B testing could impact our conversion rate.”. getting a promotion. finding a new job. writing a book.

CTO Coach 98

CTO Coach User Testing Research Software Certifications 98

DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

User Testing 49

User Testing Technical Review Data Visualization Customer Feedback 49

The Secret PM Handbook

SEPTEMBER 16, 2016

It gives you a structure for your thinking and research. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template. Customers don’t know what they want – this is an agglomeration of the results of a lot of different cognitive biases our customers have.

Product Management 275

Product Management Product Manager Product Research User Testing 275

The Product Coalition

AUGUST 14, 2018

In a product manager meeting at our organization recently, we were all handed the book Insipired: How To Create Tech Products Customers Love. Inspired: How to Create Tech Products Customers Love by Marty Cagan This is basically the best handbook on product management that I’ve ever read. Which surprised me a bit. ?

Product Management 60

Product Management Product Manager User Testing Product Research 60

DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

DISQO

JUNE 15, 2015

With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. While he likely never said that , the sentiment is not lost on product managers.

Product Research 40

Product Research User Testing Technical Review Data Visualization 40

BrainMates

APRIL 2, 2019

This means being able to quantify the value we bring to both customers and our organisation. Some examples of leading indicators: Number of customer inquiries. Trial users. Some examples of lagging indicators: Active users. Hate counting? The core of our Product Manager roles is how value is exchanged. Email open rate.

Product Management 99

Product Management Product Manager Customer Experience Data Visualization 99

Mind the Product

JANUARY 10, 2017

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. This is particularly important in large-scale organisations or when you build a customer-facing product. Write a Handbook. Documentation Powers.

Research Software 84

Research Software Analytic Tools Data Visualization Reporting Tools 84

Split

AUGUST 16, 2018

Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. This co-author of the Jolt award-winning Continuous Delivery also made hefty contributions to both Lean Enterprise and The DevOps Handbook. A lot of people don’t pass that.

Analytic Tools 58

Analytic Tools Feedback Software Research Software Engineering 58