The Product Coalition

JULY 16, 2023

One of the first things I did, for example, was to work with the salespeople on how to sell the product. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 137

Strategy Product Management Product Manager Management 137

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

APRIL 14, 2020

The Business of Generating Business is Getting More Expensive If making money is a top priority of every business then there should be no dispute how much more important an efficient business prospecting process is. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

JANUARY 16, 2019

and many more to talk about how they’ve built sales teams from the ground up. Taken together, their advice is a blueprint for how to build a modern sales team. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. How much influence do reps have on the buying decision?

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 93

User Testing Feedback Software Research Software Product Marketing 93

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. Burn multiple under 1X is good.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

In part two, I talked about why we should think about Product Market Fit as Market Product Fit , how to lay out your Market and Product hypotheses, and how understanding whether you have Market Product Fit comes down to Qualitative, Quantitative, and Intuitive indicators. Companies like Palantir and Veeva exist on the very far end.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. We’ll cover both here so you may wish to help your colleagues by sharing this article with them!

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Brian Balfour

AUGUST 3, 2017

In part two, I talked about why we should think about Product Market Fit as Market Product Fit , how to lay out your Market and Product hypotheses, and how understanding whether you have Market Product Fit comes down to Qualitative, Quantitative, and Intuitive indicators. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive?

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 5, 2019

As you start to scale reps, whether it’s BDRs or SDRs or AEs, do people actually know how to best qualify things? I got off the flight, called them, and literally asked them, “How are you compensated? I’m just kind of blown away and we’ve been trying to figure out how to move faster.”

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139