PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You also mention paths to product management from being an entrepreneur or being an industry expert, how does this usually work?

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Intercom, Inc.

JANUARY 5, 2023

I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

JULY 5, 2022

How To Startup Your Own Software As a Service Company. You’ll get to learn more about: The role of a product manager, how to interview for product management roles. HubSpot Academy’s Inbound Marketing Course. How to nurture leads. In it, students will get an introduction to building and managing cloud technologies.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Sachin Rekhi

MARCH 1, 2011

The area we spent the most time discussing, both during the presentation and during the discussion that followed, was how to hire great engineers for your startup. It very clearly laid out what Netflix believed in and how they were going to win in their market and made many people feel like this was an exciting company to work for.

Engineering 60

Engineering Startups Inbound Presentation 60

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Product Talk

MAY 15, 2024

In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. While her results were far from perfect, they’re a great reminder that continuous discovery is a journey.

Product Research 181

Product Research Feedback Software Analytic Tools User Testing 181

Userpilot

JUNE 13, 2022

The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. Product-Centric vs Customer-Centric: What’s the Difference, and How To Switch to a Customer-Centric Approach? How to Build a B2B SaaS Product Development Strategy Using Data. Product -led growth blog.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You also mention paths to product management from being an entrepreneur or being an industry expert, how does this usually work? Learn more about Sachin Rekhi at his website.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. This is where Calendar Audits are helpful to understand the gap between your plan, your perception of how the plan went, and the reality. Footnotes [1]?—?How

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

APRIL 14, 2020

We share stories of how we’re helping our customers – the real importance of that on a customer level and the business or revenue impact, like customer loyalty, customer experience, etc.”. Inbound conversation volume has more than doubled for nearly half of support teams since the outbreak. Let automation do the repetitive work.

Customer Experience 223

Customer Experience Reporting Tools Data Visualization Inbound 223

The Product Coalition

OCTOBER 29, 2018

Oh, remember to flip on the profile setting that indicates openness to new opportunities to multiply your inbound recruiting. AKA “LinkedIn for startups.” every now and then you can read about a startup that just raised a big round of funding. inbound) Recruiter ?—?depending AngelList ?—?AKA TechCrunch ?—?every

Inbound 60

Inbound Product Research Startups Weak Development Team 60

Mixpanel

JANUARY 12, 2023

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. While doola does both, understanding how customers think about their paint point and what they type in Google to find a tool like yours is key.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

JULY 3, 2018

From the early days of our startups, we’ve always invested a lot in great customer support. Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. We’ve been building Saas software for many years.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. The Website Grader intends to show users personalized recommendations on how to improve their site while weaving in HubSpot’s products as a solution. Best practices for implementing it. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Amplitude

JULY 17, 2019

What you’ll learn about from podcast: Moritz Stefaner, a data visualization specialist, and Enrico Bertini, Associate Professor Learn best practices for data visualization, how to improve data visualization, and how others utilize data visualization. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Intercom, Inc.

AUGUST 12, 2021

Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Prior to joining Dialpad, I was the CEO of a speech analytics startup called TalkIQ. How do we start to be more proactive? How do we identify issues that might be popping up ahead of time?

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Here’s how you get started. As a small company or startup, you probably deal with all kind of different things when starting your business. Create customer care responsibilities in your team.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. So I spend my time hiring people, developing them into a fit on specific deals and also working on other graph levels such as packaging, pricing, how to go international, etc. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JULY 11, 2019

You might say it’s one of the strongest advantages a startup has. He joined me on one his regular visits to Dublin for a chat that ranged from seeing customer support as a model for growth to how to say focused on your customer in an automated world. How do we get the entire executive team to talk to customers? Short on time?

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Userpilot

DECEMBER 15, 2021

Once you’ve decided on the buckets that each integration falls into, you have a few options on how to approach the pricing models. For example, typically Salesforce is used by larger, enterprise-oriented organizations, whereas HubSpot is tailored towards startups/mid-sized companies. Price per premium integration. Paid advertising.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. We’ll cover both here so you may wish to help your colleagues by sharing this article with them!

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

JULY 1, 2019

Read on to learn how to put to use this powerful technique. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Use Data to Build a Better Startup Faster”. North Star Metric, One Metric, top business KPI?—?are Are they different?

KPI 92

KPI Data Visualization Workshop Analytic Tools 92

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. Why is a Great Web Design Important?

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries. Why is a Great Web Design Important?

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. AMA with Joei Chan.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

DISQO

JULY 5, 2018

It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. “Amazon has a point of view that’s deeply embedded in the company,” Investor’s Business Daily explains. “It

User Testing 66

User Testing Research Software Market Research Product Research 66

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Brian Balfour

JULY 18, 2017

In part two, I talked about why we should think about Product Market Fit as Market Product Fit , how to lay out your Market and Product hypotheses, and how understanding whether you have Market Product Fit comes down to Qualitative, Quantitative, and Intuitive indicators.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. How to perform customer value chain analysis in SaaS? For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Cold inbound interest: You’re seeing cold inbound interest in your product.

B2C 96

B2C Customer Experience User Friction User Testing 96

Brian Balfour

AUGUST 3, 2017

In part two, I talked about why we should think about Product Market Fit as Market Product Fit , how to lay out your Market and Product hypotheses, and how understanding whether you have Market Product Fit comes down to Qualitative, Quantitative, and Intuitive indicators. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57