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From Product Management Back to Strategy

The Product Coalition

One of the first things I did, for example, was to work with the salespeople on how to sell the product. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 139
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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 126
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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. Narrower target audience with higher customer lifetime value.

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How to drive and increase traffic to your startup website

Nulab

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. How to drive traffic to your website. conversions).

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel?—?Theil Lean Startup by Eric Ries?—?Build, The popular modern way product-led startups are built. Each builds on the books before it.

Books 185
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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

How is the strategy here different for current MBA students? Basically, the strategy is similar. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. It ended up being a great way to practice debate and leadership in many ways.