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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. OneSignal allowed her to design a pop-up that linked to a Typeform survey where she could get more demographic information and prioritize who she wanted to talk to. If the first question of the survey is, ‘What’s your email address?’

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’

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Intercom’s product principles: Creating personal products by design

Intercom, Inc.

Supporting the exchange of PDF documents on WhatsApp to save customers from having to switch channels to share necessary information. It provides an option for the teammate to select contacts based on the chosen channel, with a smart contact dropdown that filters by type first and then by name. . A simple example?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Lack of information.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Attention to detail at every step is paramount.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

“There’s sort of this consolidation of the way that we find information online to really two, three major giants: Amazon, Facebook, Google. During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Google owns information. Source: Parse.ly.